Brand Marketing Lead

<p style="min-height:1.5em"><strong>A little about us</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>AI-native design:</strong> Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team</p></li><li><p style="min-height:1.5em"><strong>Rapid growth:</strong> 11 million users since 2022</p></li><li><p style="min-height:1.5em"><strong>Diverse team:</strong> 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely</p></li><li><p style="min-height:1.5em"><strong>Truly product-led company:</strong> Engineers, Product Managers and Designers sit at the core of what we build</p></li><li><p style="min-height:1.5em"><strong>Strong backing:</strong> Raised over $50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox</p></li></ul><p style="min-height:1.5em">Learn more: <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.kittl.com/career">www.kittl.com/career</a></p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Your role at Kittl</strong></p><p style="min-height:1.5em">Kittl's marketing is conversion-led - great at driving performance, but no one owns what Kittl <em>is</em> like, how it makes people feel, or whether our target audience has even heard of us. We need someone who can write the line that makes a founder feel seen, and who's restless about getting Kittl in front of that founder in the first place - through ideas bold enough to actually cut through. This works alongside our design lead, who owns visual identity. This role owns voice, story, and standing out.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>This role is for you if</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>You have a gift for language</strong> - you notice when a sentence is doing real work versus just filling space</p></li><li><p style="min-height:1.5em"><strong>You get restless with "safe"</strong> - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad</p></li><li><p style="min-height:1.5em"><strong>You think about audience obsessively</strong> - not just what to say, but where our founders actually are, and how to show up there in a way that sticks</p></li><li><p style="min-height:1.5em"><strong>You notice the thing everyone else scrolled past</strong> - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked</p></li><li><p style="min-height:1.5em"><strong>You can't walk past something that's almost good enough</strong> - you stop, look again, and fix it before it ships</p></li><li><p style="min-height:1.5em"><strong>You've spent time at an agency or in a fast-moving creative environment</strong> - you know how to move from a wild idea to something that actually ships</p></li><li><p style="min-height:1.5em"><strong>You are both creative and strategic</strong> - you can go bananas with ideas ,and just as readily hold the line on what keeps them on-brand</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em"><strong>What you'll do</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Define and codify Kittl's voice and tone</strong> - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard</p></li><li><p style="min-height:1.5em"><strong>Dream up and lead brand activations, stunts, and campaigns</strong> designed to get Kittl in front of small business founders and make them actually care - concept through delivery</p></li><li><p style="min-height:1.5em"><strong>Represent brand thinking in leadership and strategy conversations</strong>, pushing back where decisions threaten brand consistency/integrity</p></li><li><p style="min-height:1.5em"><strong>Find and pitch unconventional ways to build awareness</strong> - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels</p></li><li><p style="min-height:1.5em"><strong>Bring bold, sometimes "crazy" ad concepts to growth/performance marketing</strong> - and know how to make them convert, not just turn heads</p></li><li><p style="min-height:1.5em"><strong>Guide teams early </strong>- in briefs and reviews - so tone and ambition are right from the start, not fixed after</p></li><li><p style="min-height:1.5em"><strong>Audit our messaging and presence across our touch-points</strong> (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Who you are</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">5+ years (into your career - sharp instincts, real experience, not yet coasting on a title)</p></li><li><p style="min-height:1.5em">Agency background, ideally 2–3 years at a creative/brand agency followed by in-house brand experience at a startup or fast-growing company</p></li><li><p style="min-height:1.5em">Background in FMCG, DTC, or consumer goods brands is a strong plus</p></li><li><p style="min-height:1.5em">Comfortable being the lone brand voice in a growth-led org - you can push for ambition without being precious</p></li><li><p style="min-height:1.5em">Used to operating with real autonomy - comfortable figuring things out without a big team or a heavy approval chain</p></li><li><p style="min-height:1.5em">Social media or community-building experience is a plus</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em"><strong>Show us, don't tell us</strong></p><p style="min-height:1.5em"><u>Portfolio:</u> Send 3–5 pieces of writing, campaigns, or activation concepts you're genuinely proud of</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Interview process</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Recruiter interview (30 min)</p></li><li><p style="min-height:1.5em">Hiring Manager interview (45 min)</p></li><li><p style="min-height:1.5em">Case Study interview (60 min)</p></li><li><p style="min-height:1.5em">Bar Raiser interview (45 min)</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em"><strong>You'll do well here if</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You pick up problems nobody assigned you. If something's broken and no one has stepped up, you're the person who does</p></li><li><p style="min-height:1.5em">You'd rather make the call and adjust than wait until you're certain. Velocity is the only advantage that can't be copied</p></li><li><p style="min-height:1.5em">You want to own a domain deeply enough that people rely on your judgement in it, whether or not you manage anyone</p></li><li><p style="min-height:1.5em">You'll argue for your position and commit fully when the call goes the other way</p></li><li><p style="min-height:1.5em">You care about details other people would call excessive. Our standards are higher than most people think is reasonable, on purpose</p></li><li><p style="min-height:1.5em">You use AI constantly and still own every word you ship</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em"><strong>It's probably not the right fit if</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You need consensus before you move</p></li><li><p style="min-height:1.5em">You'd rather specialise narrowly than own a whole problem end to end</p></li><li><p style="min-height:1.5em">You find it draining to have your thinking challenged in the open. We do that a lot, and it's sometimes uncomfortable</p></li></ul><p style="min-height:1.5em">Every new hire should raise the bar in some meaningful way, not just fill a seat. We hold to that, and it's why you'll be working with the most talented people from all over the world.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Benefits</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Maximise your impact:</strong> Real ownership of what you ship. Whether you lead a team or lead through craft, we back you to do the work that matters most</p></li><li><p style="min-height:1.5em"><strong>Shape AI-native creative work:</strong> Kittl sits where AI, design, and commerce meet. You'll build the tools that decide what professional looks like for our next million users</p></li><li><p style="min-height:1.5em"><strong>AI enablement:</strong> We use AI across the company, not just in the product</p></li><li><p style="min-height:1.5em"><strong>Passionate team:</strong> Quarterly hackathons for experimenting with new concepts, pushing boundaries, and delivering the next big thing</p></li><li><p style="min-height:1.5em"><strong>Kittl Week:</strong> Each year, our global team gathers for a whole week, to work, celebrate, get inspired, and have fun</p></li><li><p style="min-height:1.5em"><strong>Work-life balance:</strong> 30 vacation days a year, plus public holidays</p></li><li><p style="min-height:1.5em"><strong>Flexible hours:</strong> Core hours are 11am to 5pm CET. How you build the rest of your day is up to you</p></li><li><p style="min-height:1.5em"><strong>Hybrid working style:</strong> 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home</p></li><li><p style="min-height:1.5em"><strong>Remote work:</strong> On top of that, work from anywhere in the world for up to 50 days (10 weeks) a year, as long as you're reachable during core hours</p></li><li><p style="min-height:1.5em"><strong>VESOP:</strong> Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it</p></li><li><p style="min-height:1.5em"><strong>Lunch:</strong> Daily chef-prepared meals in the office.</p></li><li><p style="min-height:1.5em"><strong>Mobility:</strong> Your monthly BVG ticket, fully covered</p></li><li><p style="min-height:1.5em"><strong>Health &amp; fitness:</strong> Urban Sports Club M membership</p></li><li><p style="min-height:1.5em"><strong>Learning &amp; development:</strong> Annual L&amp;D budget for your professional growth</p></li><li><p style="min-height:1.5em"><strong>German classes:</strong> Online group courses at every level</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em">🌈<em> At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!</em></p><p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>