Brand Marketing Manager

<h3>About the Role</h3><p style="min-height:1.5em">A fast-growing, AI-powered Gen Z talent and gig marketplace is looking for a <strong>Brand Marketing Manager</strong> to own brand voice, content strategy, and creator programs across both student-facing and B2B partner channels. You'll be the connective tissue between a digitally native Gen Z audience and the brands that want to reach them — building emotional resonance with students while earning credibility with business partners.</p><p style="min-height:1.5em">This is a high-ownership role at a scrappy, mission-driven startup (11–50 employees) that sits at the intersection of career tech, influencer marketing, and the gig economy.</p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Define and steward the brand voice across both Gen Z student and B2B audiences; develop dual-audience content calendars and produce thought leadership that positions the company as a category leader.</p></li><li><p style="min-height:1.5em">Own social media strategy for <strong>TikTok, Instagram, and YouTube Shorts</strong> (Gen Z) and <strong>LinkedIn</strong> (B2B); partner with the social team to create engaging content and experiment with new formats.</p></li><li><p style="min-height:1.5em">Lead integrated cross-channel campaigns, experiential activations, and PR efforts designed to reach both students and brand partners simultaneously.</p></li><li><p style="min-height:1.5em">Build and scale influencer and creator partnerships end-to-end — from sourcing and contracting through to ROI measurement — while cultivating long-term creator relationships.</p></li><li><p style="min-height:1.5em">Monitor brand health metrics and analyze content performance across both audiences; iterate strategies based on data-driven insights.</p></li></ul><h3>What We're Looking For</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Required:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Proven experience developing and executing brand marketing strategies, including establishing and maintaining brand voice and overall content strategy.</p></li><li><p style="min-height:1.5em">Demonstrated ability to lead social media campaigns across TikTok, Instagram, YouTube Shorts, and LinkedIn.</p></li><li><p style="min-height:1.5em">End-to-end experience managing creator programs and influencer marketing campaigns (sourcing → execution → measurement).</p></li><li><p style="min-height:1.5em">Ability to craft messaging that resonates with <strong>Gen Z student audiences</strong> while simultaneously building credibility with <strong>B2B brand partners</strong>.</p></li><li><p style="min-height:1.5em">Comfortable and effective working in a hybrid environment.</p></li><li><p style="min-height:1.5em">Strong fundamentals in marketing, communications, or a related discipline.</p></li></ul></li><li><p style="min-height:1.5em"><strong>Nice to Have:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience at a marketplace, gig economy, or career/talent platform.</p></li><li><p style="min-height:1.5em">Background in experiential marketing or PR.</p></li><li><p style="min-height:1.5em">Familiarity with performance dashboards and content analytics tools.</p></li></ul></li></ul><p style="min-height:1.5em"><strong>Years of experience:</strong> 4–6 years in brand marketing, content strategy, or a closely related role.</p><p style="min-height:1.5em"><strong>Visa sponsorship:</strong> Not available.</p><h3>Location</h3><p style="min-height:1.5em">This is a <strong>hybrid role</strong> based in <strong>Santa Monica, CA</strong>. Candidates should be local or willing to relocate.</p><h3>Compensation &amp; Benefits</h3><p style="min-height:1.5em">Compensation details were not provided for this role. Details will be discussed during the interview process.</p><p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>