About this job
<p>As a Brand Marketing Manager (all genders), you are responsible for developing, managing, and executing creative, cross-media brand marketing strategies and campaigns for a variety of brands in the Netherlands. You help our clients take their brands to the next level by combining strategic thinking with a sharp eye for trends, inspiring and engaging diverse target audiences.</p>
<p>You are a source of ideas, a strategic advisor, and a hands-on executor all in one. You excel at developing and delivering 360° marketing campaigns across all relevant channels, always with the goal of making brands more visible, relevant, and successful. You also know how to present your concepts, strategies, and results in a compelling and persuasive way.</p>
<p><strong>Please note that this job requires native-level Dutch and is based in Berlin or Amsterdam, with regular travel between both offices.</strong></p>
<h2>Tasks</h2>
<ul>
<li>Developing brand concepts, brand strategies, and positioning for our clients.</li>
<li>Planning and managing integrated 360° campaigns across social media, influencer marketing, newsletters, content, and paid media.</li>
<li>Creating and executing content and social media strategies that align with the brand and its target audience.</li>
<li>Coordinating and managing influencer campaigns and partnerships.</li>
<li>Developing and expanding newsletter and CRM marketing concepts.</li>
<li>Analyzing and optimizing campaigns based on KPIs.</li>
<li>Preparing and presenting concepts, campaign strategies, and performance reports during client presentations.</li>
<li>Collaborating closely with our Performance Marketing and Data teams.</li>
</ul>
<h2>Requirements</h2>
<ul>
<li>At least 2 years of experience in brand marketing.</li>
<li>A strong understanding of digital brands, content trends, and storytelling.</li>
<li>Knowledge of and experience in social media marketing, influencer management, email marketing, and content marketing.</li>
<li>A creative mindset with an excellent feel for target audiences, trends, and storytelling.</li>
<li>An independent, structured, and solution-oriented way of working.</li>
<li>Strong presentation and communication skills, both online and offline.</li>
<li>Dutch native speaker, fluent in English. German is an advantage.</li>
</ul>
<h2>Benefits</h2>
<ul>
<li>28 vacation days (Berlin), 25 vacation days + 8% vakantietoeslag (Amsterdam)</li>
<li>Hybrid working: 3 days office, 2 days remote at 40h/week</li>
<li>Monthly benefit budget via Alleo (health & sports)</li>
<li>Travel expense reimbursement and a pension scheme, depending on your work location (Amsterdam or Berlin)</li>
<li>MacBook</li>
<li>Shared lunch on office days</li>
<li>Exchange program: work from the other office, funded by us</li>
<li>Annual team trip</li>
<li>Growth and development through the Yellowgrape Academy and our Learned platform</li>
<li>Afterwork drinks, team events, and the Yellowgrape boat in summer</li>
</ul>
<p>We look forward to your application.</p>
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