Bulgarian SEO Specialist

<p><strong>About Adapt</strong></p> <p>Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance. </p> <p>Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.</p> <p><strong>MAIN PURPOSE OF THE JOB</strong></p> <p>We are seeking a freelance <strong>Bulgarian</strong> SEO Specialist to join and support our SEO team. In this role, you will play a key part in enhancing our SEO efforts by conducting keyword research, utilizing keyword planners, and optimizing content, among other responsibilities.</p> <p><strong>MAIN DUTIES</strong></p> <p>The following is a non-exhaustive list of <u><strong>responsibilities and areas of ownership</strong></u> for this role:</p> <p>- Keyword Research </p> <p>- Keyword Planner</p> <p>- Metadata Optimisation</p> <p>- Content Optimisation</p> <p>- On-Page Optimisation</p> <p>- Keyword Translation from English to Bulgarian and Bulgarian to English</p> <p>- Data Handling and Management</p> <p>- SEO Copywriting</p> <p><strong>REQUIREMENTS</strong></p> <p><strong> </strong></p> <p><strong>Education Level </strong></p> <ul> <li>Bachelor's degree (B. A.) from a college or university in a related field, or equivalent work experience</li> </ul> <p><strong>Experience</strong></p> <ul> <li>A minimum of 1 year of hands-on experience in SEO. </li> <li>Strong working knowledge of HTML and JavaScript for SEO, with basic skills in writing and reading code.</li> <li><strong>Native level of Bulgarian and strong understanding of the Bulgarian culture</strong></li> <li>In-depth understanding of best practices for various search engines, including Google, Bing, Baidu, and others.</li> <li>Proven ability to deliver successful results through SEO initiatives.</li> <li>Extensive knowledge and experience with analytics tools such as Google Analytics, SiteCatalyst, and WebTrends.</li> <li>Advanced proficiency in Excel for data analysis and reporting.</li> <li>Expertise in using third-party SEO analysis tools, including Screaming Frog, SEMrush, Ahrefs, Majestic, and similar platforms.</li> <li>Exceptional organizational and time management skills, with the ability to set priorities and meet deadlines consistently.</li> <li>Strong understanding of how other online and offline marketing channels—such as display ads, affiliates, social media, print, TV, and email—interact with and influence SEO.</li> </ul> <p><em>Please note that successful candidates will need to have an Office 365 License installed into their devices to be able to complete the tasks assigned. </em></p> <h3>Compensation</h3> <h3>Additional Information</h3>