Digital Marketing & SEO Specialist – Freelance, Remote

<h2>Digital Marketing &amp; SEO Specialist - Freelance, Remote</h2> <p><strong>Department: </strong>Specialized Roles</p> <p><strong>Employment Type: </strong>Full Time</p> <p><strong>Location: </strong>Philippines</p> <p><strong>Reporting To: </strong>Client via Magic</p> <p><strong>Compensation: </strong>$7.00 / hour</p> <h2>Description</h2> <div><strong>About the Client</strong></div> <div>Our client is a US-based boutique e-commerce brand specializing in premium home furnishings and curated European-made decor, including woven Belgian tapestries and luxury cushions. With a strong focus on craftsmanship, timeless design, and storytelling through high-quality products, they are dedicated to delivering distinctive pieces that elevate living spaces. The team is lean, professional, and committed to long-term growth, maintaining high standards across every aspect of the business.</div> <div></div> <div><strong>Why does this role exist?</strong></div> <div>This role exists to accelerate growth across organic search, paid campaigns, and social media by turning a premium, artisan product line into compelling digital content that drives qualified traffic and conversions. The company needs a hands-on specialist who can own SEO end-to-end while running daily multi-platform social publishing and launching an influencer program. The objective is to expand brand awareness in the home furnishings niche and sustain consistent, measurable online sales growth.</div> <p></p> <h2>The Impact you’ll make</h2> <div><strong>SEO (Organic + Paid)</strong></div> <ul> <li>Plan and execute both organic SEO and paid search initiatives to increase qualified traffic and conversions.</li> <li>Conduct keyword research, on-page optimization, internal linking, and basic technical SEO hygiene.</li> <li>Build and manage content briefs aligned to product specifications and category themes.</li> </ul> <div><strong>Social Media Management</strong></div> <ul> <li>Publish daily posts on Facebook, Instagram, Pinterest, and X (Twitter); explore and test TikTok.</li> <li>Create carousels, captions, reels/short-form videos, and engaging product-led content.</li> <li>Maintain a consistent content calendar and community engagement aligned with brand voice.</li> </ul> <div><strong>Influencer Marketing</strong></div> <ul> <li>Identify and outreach to potential influencers aligned with the home decor audience.</li> <li>Coordinate partnerships, including product seeding and potential store/warehouse or virtual visits.</li> <li>Negotiate deliverables, timelines, and fees; track outcomes and content usage.</li> </ul> <div><strong>Brand Storytelling for Home Furnishings</strong></div> <ul> <li>Translate product specifications and design stories into clear, inspiring social and SEO content.</li> <li>Adapt quickly to the home furnishings industry environment and seasonal trends.</li> <li>Uphold high professional standards to ensure error-free, on-brand execution.</li> </ul> <div><strong>Analytics and Optimization</strong></div> <ul> <li>Track SEO, paid, and social performance; report weekly wins, learnings, and next steps.</li> <li>Test creatives, captions, hashtags, and posting schedules to improve reach and engagement.</li> <li>Recommend data-driven optimizations to improve ROI across channels.</li> </ul> <h2>Skills, Knowledge and Expertise</h2> <div><strong>Required:</strong></div> <ul> <li>Proven SEO specialist experience managing both organic SEO and paid search campaigns.</li> <li>Hands-on social media management across Facebook, Instagram, Pinterest, and X (Twitter), with experience creating carousels and reels; willingness to explore TikTok.</li> <li>Demonstrated influencer outreach, coordination, and negotiation experience.</li> <li>Strong English copywriting and content creation skills with high attention to detail and error-free delivery.</li> </ul> <div><strong>Your superpowers are...</strong></div> <ul> <li>Technical: On-page SEO, keyword research, basic technical SEO; content briefing; paid search fundamentals; social content creation (carousels, reels), light video editing; Canva/creative tools; platform publishing (Meta Business Suite, Pinterest); basic analytics and reporting.</li> <li>Soft skills: Reliable, quick learner, highly professional standards, independent worker with minimal supervision, adaptable to new specifications and the home furnishings niche, strong communicator, long-term mindset, low-drama, solution-oriented.</li> </ul> <div><strong>WFH Set-Up:</strong></div> <ul> <li>Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.</li> <li>Internet speed of at least 40MBPS</li> <li>Headset with an extended mic that has noise cancellation and a webcam</li> <li>Back-up computer and internet connection</li> <li>Quiet, dedicated workspace at home</li> </ul> <div><strong>You should apply if...</strong></div> <ul> <li>You’re a self-starter who can own SEO, social, and influencer initiatives end-to-end with minimal hand-holding.</li> <li>You’re reliable, detail-obsessed, and take pride in error-free work and meeting daily posting cadences.</li> <li>You love turning product specs and heritage craftsmanship into engaging stories that resonate with design-minded shoppers.</li> <li>You want a long-term role with a boutique brand and are comfortable balancing strategy with hands-on execution.</li> </ul> <div> <strong>What to expect...<br /></strong> </div> <div><strong>Work Setup:</strong></div> <ul> <li>Remote position</li> <li>Must have a reliable internet connection and a quiet workspace</li> <li>Required to provide own computer with Intel Core i5 or something similar or higher operating system</li> </ul> <div><strong>Working Hours:</strong></div> <ul> <li>40 hours per week</li> <li>Monday–Friday, 9:00 am–5:00 pm Pacific Standard Time</li> </ul> <div><strong>Compensation:</strong></div> <ul> <li>$7 per hour</li> <li>No benefits package included</li> </ul> <h2>Benefits</h2>