Director, CRM & Lifecycle Marketing

<div><strong style="font-size: 32px;">About TodayTix Group:</strong></div> <div>&nbsp;</div> <div><span style="font-size: 16px;">TodayTix Group (TTG) is the global e-commerce leader for cultural experiences, designing frictionless discovery and purchase journeys through innovative product design and industry-leading technology. Our portfolio of brands––including&nbsp; </span><a href="https://www.todaytix.com/" style="font-size: 16px;">TodayTix</a><span style="font-size: 16px;">, </span><a href="https://www.newyorktheatreguide.com/" style="font-size: 16px;">New York Theatre Guide</a><span style="font-size: 16px;">, </span><a href="https://www.londontheatre.co.uk/" style="font-size: 16px;">London Theatre</a><span style="font-size: 16px;">, </span><a href="https://www.show-score.com/" style="font-size: 16px;">Show-Score</a><span style="font-size: 16px;">, </span><a href="https://www.arthousenewyork.com/" style="font-size: 16px;">Arthouse</a><span style="font-size: 16px;">, <a href="https://arthouseldn.com/">Arthouse London,</a> and </span><a href="https://www.secretcinema.com/" style="font-size: 16px;">Secret Cinema</a><span style="font-size: 16px;">––connects millions of customers with the best in live entertainment.</span></div> <div>&nbsp;</div> <div><span style="font-size: 16px;">Powered by vast data and insights, TTG helps theatres, producers, and cultural institutions reach highly engaged audiences and unlock meaningful revenue, transforming how tickets are sold across the world.</span></div> <div>&nbsp;</div> <div><span style="font-size: 16px;">In 2025, TTG entered a new chapter as part of </span><a href="https://marigrp.com/" style="font-size: 16px;">MARI</a><span style="font-size: 16px;">, the global events and experiences company powering world-defining live experiences. Together, we’re expanding our reach, deepening our impact, and accelerating a shared vision to redefine the event lifecycle through seamless discovery, purchase, and engagement.</span></div> <div>&nbsp;</div> <div><u><strong>L</strong></u><strong><u>i</u></strong><u><strong>f</strong></u><strong><u>e a</u></strong><u><strong>t</strong></u><strong><u>&nbsp;</u></strong><u><strong>T</strong></u><strong><u>oda</u></strong><u><strong>yTix G</strong></u><strong><u>ro</u></strong><u><strong>up</strong></u></div> <div><span style="font-size: 16px;">We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact - because we're building the future of live events, and there’s no script for what comes next.</span></div> <div>&nbsp;</div> <div><span style="font-size: 16px;">New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development.</span></div> <div>&nbsp;</div> <div><span style="font-size: 16px;">Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans - people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work.&nbsp;</span></div> <div>&nbsp;</div> <div><span style="font-size: 16px;">We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.</span></div><div><br></div><p><strong><span style="font-size: 16pt; font-family: Arial, sans-serif;">About the Role:&nbsp;</span></strong></p> <p style="margin-top: 0pt; margin-bottom: 7pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">We're looking for a strategic, hands-on Director of CRM and Lifecycle Marketing to own our CRM program, every email, push, and SMS we send to millions of theatre and event-goers, and to lead the team that runs it. CRM is how we turn interest into action across a customer's life with us: getting new customers to their first show, keeping our best customers coming back, and winning back the ones who've drifted. You'll own that messaging end to end and be the person the company trusts on anything CRM.</span></p> <p style="margin-top: 0pt; margin-bottom: 7pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Our CRM already drives a large share of our business. Now we want to make it one of the smartest, most automated programs out there. We're building toward a Next Best Action model where automation and AI decide the right message, moment, and channel for each customer, at scale. We want someone genuinely energized by that: who sees automation and AI as the core of how a modern CRM program runs, and who will keep pushing what's possible, including piloting new channels and surfaces, like WhatsApp.</span></p> <p style="margin-top: 0pt; margin-bottom: 7pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">This is a role for someone who thrives on full end-to-end ownership. You'll set the strategy, bring the ideas, and run the program without waiting to be told what to do.</span></p> <p style="margin-top: 0pt; margin-bottom: 7pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">If you thrive in a fast-paced, collaborative environment and are energized by data, automation, and building programs that scale, we'd love to hear from you.</span></p> <p style="margin-top: 6pt; margin-bottom: 7pt;"><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Please note: </span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">This is a full-time role and qualified candidates must be based in the greater New York City or London area. We encourage collaboration by working a minimum of 3 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.</span></p><br><strong>What Success Looks Like:</strong><br><div> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">Repeat purchase and retention climb among addressable customers.</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">More new customers make a first and second purchase, and make it sooner, as onboarding messaging turns a trial into a habit.</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">Revenue from CRM channels grows as a share of total and is trusted as incremental, not just attributed.</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">A Next Best Action model is live and increasingly automated. The model is choosing the right message, moment, and channel for messages.</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">You've become the company's clear owner of CRM: leadership sets the goals, and the strategy, roadmap, and day-to-day calls are yours.</span></p> </li> </ul></div><br><strong>What You'll Do: </strong><br><div> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 10pt; font-family: Calibri, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Own the CRM program end to end - set the strategy and roadmap for every email, push, and SMS, generate the ideas that move it forward, and be the person the company trusts to make the call.</span></p> </li> <li style="font-size: 10pt; font-family: Calibri, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Make AI and automation core - push the program from batch campaigns to an automated, AI-driven Next Best Action model that picks the right message, moment, and channel for each customer.</span></p> </li> <li style="font-size: 10pt; font-family: Calibri, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Lead full-lifecycle messaging - from user onboarding through repeat, winback, and loyalty, with repeat purchase as the core goal.</span></p> </li> <li style="font-size: 10pt; font-family: Calibri, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Explore new channels and surfaces - pilot opportunities like WhatsApp and in-app messaging in partnership with product, and scale the ones that work.</span></p> </li> <li style="font-size: 10pt; font-family: Calibri, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Lead and develop the team - coach the CRM team, prioritize sharply, and raise the bar on both execution and analysis.</span></p> </li> <li style="font-size: 10pt; font-family: Calibri, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Make CRM provably incremental - establish holdout testing and reporting so the program’s revenue impact is measurable.</span></p> </li> <li style="font-size: 10pt; font-family: Calibri, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Partner closely with product and data - work hand in glove to connect CRM messaging with the wider customer experience.</span></p> </li> <p style="margin-top: 5pt; margin-bottom: 6pt;"><em><span style="font-size: 11pt; font-family: Arial, sans-serif;">Note: This list represents the highest-priority focus areas for this role. Responsibilities will naturally evolve as the business grows and shifts - candidates should expect the scope to develop over time.</span></em></p> </ul></div><br><strong>We're Looking For Someone With: </strong><br><div> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">8+ years in CRM, lifecycle, or messaging marketing, including experience leading and developing a team.</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">A track record of driving repeat purchase, retention, and LTV ideally at a marketplace or other high-frequency consumer business.</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">Proven experience moving a program beyond batch-and-blast to triggered, automated, decisioned messaging and the appetite to push further with AI.</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">Hands-on depth with a modern CRM/messaging platform (we use Iterable) and strong customer segmentation.</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">An enthusiasm for leveraging AI and emerging technologies to innovate our CRM strategies and enhance both team and individual productivity.</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">Strong analytical rigor. Comfortable defining success metrics, using modern analytics tools, running experiments and tests, and judging true incremental impact</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">A full-ownership mindset. You set the agenda rather than wait for direction, and you’ve run a program where the strategy was yours to define, not just deliver.</span></p> </li> <li style="font-size: 10pt; font-family: Arial, sans-serif; margin-left: -8pt;"> <p style="margin-top: 0pt; margin-bottom: 5pt;"><span style="font-size: 11pt;">Bonus: A genuine interest in theatre, live events, and the performing arts or</span><span style="font-size: 10pt;"> </span><span style="font-size: 11pt;">experience in an environment with constantly evolving inventory, where what customers can buy is always changing.</span></p> </li> </ul></div><div><strong style="font-size: 32px;">Good To Know: </strong></div> <div>&nbsp;</div> <div><span style="font-size: 16px;">TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits. Here are some of our favourites:</span></div> <div>&nbsp;</div> <div><span style="font-size: 16px;">-Hybrid work environment (blend of in-office and at-home days)</span></div> <div><span style="font-size: 16px;">-Up to 4 weeks per year of flexible 'work from anywhere' </span></div> <div><span style="font-size: 16px;">-Generous pension match</span></div> <div><span style="font-size: 16px;">-Access to a bespoke Pension scheme&nbsp;</span></div> <div><span style="font-size: 16px;">-Complimentary tickets to shows and events</span></div> <div><span style="font-size: 16px;">-Employee Assistance Programme</span></div> <div><span style="font-size: 16px;">-Access to a corporate rate Vitality PMI plan</span></div> <div><span style="font-size: 16px;">-Healthcare cash plan</span></div> <div><span style="font-size: 16px;">-Season Ticket loans</span></div> <div><span style="font-size: 16px;">-Birthday off</span></div> <div><span style="font-size: 16px;">-Three months of fully paid Parental Leave&nbsp;</span></div> <div><span style="font-size: 16px;">-Employee Charity Donation Matching</span></div> <div><span style="font-size: 16px;">-Annual Professional Development Budget</span></div> <div><span style="font-size: 16px;">-Cycle to work scheme</span></div> <div><span style="font-size: 16px;">-Employee Referral Bonus</span></div> <div>&nbsp;</div> <div><em>TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs. </em></div> <div>&nbsp;</div> <div><em>TTG is dedicated to conducting all aspects of our business ethically and with integrity, in full compliance with the UK Modern Slavery Act 2015. TTG maintains a zero-tolerance approach to modern slavery, human trafficking, forced labour, and any form of exploitation. We extend these high standards to all employees, contractors, partners, and suppliers. Everyone working with or on behalf of TTG must ensure that our operations and supply chains remain free from any practices that could constitute modern slavery or human trafficking.</em></div> <div>&nbsp;</div> <div><span style="font-size: 16px;">For information on our UK Privacy policy, click </span><a href="https://www.todaytix.com/uk/privacy-policy" style="font-size: 16px;">here</a><span style="font-size: 16px;">.</span></div><p>Find <a href="https://www.arbeitnow.co.uk">Jobs in United Kingdom</a> on Arbeitnow</a>