Director of Customer Lifecycle (CRM)

<p style="min-height:1.5em">This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).</p><p style="min-height:1.5em"></p><p style="min-height:1.5em">We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.<br /></p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><u>At Almedia, you’ll:</u></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Own way more, way earlier</strong> — you’ll be trusted with responsibility fast.</p></li><li><p style="min-height:1.5em"><strong>Push harder, get further</strong> — this isn’t a 9–5. We highly reward intensity.</p></li><li><p style="min-height:1.5em"><strong>Join a rare environment</strong> — you will work with ambitious high-speed, high-ownership people.</p></li><li><p style="min-height:1.5em"><strong>Fully present</strong> — we’re 5 days a week in the office to build the energising momentum we need.</p></li></ul><p style="min-height:1.5em"><strong>Salary Range:</strong> €120K – €160K • Offers Equity • Offers Bonus</p><p style="min-height:1.5em">We're looking for a highly analytical, data-driven <strong>Director of Customer Lifecycle (CRM)</strong> who will architect a sophisticated, machine-learning-adjacent customer lifecycle engine designed to maximize long-term retention and engagement across our global user base.</p><p style="min-height:1.5em">Your mission is to bring structure, rigorous experimentation, and algorithmic scalability to a CRM system that is complex by nature — with many entry points, diverse user flows, and a high bar for automation. You will sit at the intersection of marketing, product, and data science, moving comfortably from high-level retention strategy to hands-on pipeline and campaign execution.</p><p style="min-height:1.5em"></p><h1>What You'll Do 🎯</h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Own Lifecycle Architecture &amp; First-Day Experience:</strong> Own the full CRM strategy, with a heavy emphasis on mapping day-0 (d0) user behavior to optimize early-stage retention and long-term user monetization.</p></li><li><p style="min-height:1.5em"><strong>Build Algorithmic Personalization:</strong> Move beyond static batch-and-blast and basic segmentation. You will collaborate with Data Science to deploy predictive logic, user-level personalization models, and behavioral triggers across Email, Push, SMS, and In-App.</p></li><li><p style="min-height:1.5em"><strong>Drive Rigorous Experimentation:</strong> Establish a world-class testing culture. You will design, execute, and analyze systematic experiments that look past surface-level metrics to measure <strong>true incrementality</strong> and downstream KPI impact (e.g., Day-30, Day-90 retention).</p></li><li><p style="min-height:1.5em"><strong>Partner on Data Schema:</strong> Work directly with Data and Engineering to design, audit, and optimize the CRM data schema, ensuring real-time event tracking is clean, correctly mapped, and actionable.</p></li><li><p style="min-height:1.5em"><strong>Execute &amp; Scale:</strong> While you own the strategy, you are also the primary operator in the early stages. You will build, troubleshoot, and optimize complex logic loops and API-triggered campaigns yourself.</p></li></ul><p style="min-height:1.5em"></p><h1>What You'll Bring 💡</h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Data Fluency &amp; Measurement Rigor:</strong> You speak the same language as data scientists. You have a deep understanding of statistical significance, multi-variant testing, and how to isolate incremental lift.</p></li><li><p style="min-height:1.5em"><strong>Hands-on Platform Mastery:</strong> Mastery of omnichannel orchestration platforms (e.g., Braze). You have a proven track record of personally building complex liquid logic, API-triggered webhooks, and multi-step Canvas flows without needing an intermediary team to execute for you.</p></li><li><p style="min-height:1.5em"><strong>Complex Data Architecture Instincts:</strong> You know how to structure customer data so it scales. You can pinpoint exactly when a downstream personalization failure is an execution problem versus an underlying data pipeline or schema issue.</p></li><li><p style="min-height:1.5em"><strong>High-Volume B2C Experience:</strong> Experience managing high-volume engagement at companies with large, active user bases where lifecycle complexity is real and data clean-room hygiene is paramount.</p></li><li><p style="min-height:1.5em"><em>Bonus:</em> Experience overhauling a fragmented, "spaghetti-logic" CRM setup into a clean, scalable lifecycle engine, or experience writing basic SQL to query your own engagement data.</p></li></ul><p style="min-height:1.5em"></p><h1>What Makes You a Great Fit 🌟</h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Full Stack &amp; Hands-on Ownership:</strong> You take complete accountability for the post-install world. If a flow breaks or a tracking event drops off, you are eager to jump into the data logs, diagnose the issue, and fix it yourself.</p></li><li><p style="min-height:1.5em"><strong>Product-Led Retention Mindset:</strong> You look at CRM through a product lens. You understand that great retention starts at onboarding (d0) and that communication instruments are an extension of the product experience.</p></li><li><p style="min-height:1.5em"><strong>Thrive in Building Phases:</strong> You are comfortable working in a high-growth environment where data frameworks are still evolving. You can hold a vision for predictive, automated systems while building tight, pragmatic short-term workflows that don't add technical debt.</p></li></ul><p style="min-height:1.5em"></p><h1><strong>Why Almedia? 🎁</strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Own Our Growth:</strong> We offer all Berlin-based employees equity in Almedia to truly be a part of our success.</p></li><li><p style="min-height:1.5em"><strong>Scale With Almedia:</strong> Grow alongside a startup that has been profitable from day one.</p></li><li><p style="min-height:1.5em"><strong>Central Berlin Office:</strong> Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.</p></li><li><p style="min-height:1.5em"><strong>Other Benefits:</strong> Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.</p></li></ul><p style="min-height:1.5em">We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.</p><hr><p>Compensation: €120K – €160K • Offers Equity • Offers Bonus</p><ul><li> • €120K – €160K • Offers Equity • Offers Bonus</li></ul><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>