Founding GTM & B2B Sales Lead

<h3>About the Role</h3><p style="min-height:1.5em">This is a rare opportunity to be the <strong>first dedicated GTM and B2B Sales hire</strong> at a fast-moving preventive healthtech company. You won't be running plays from an existing playbook — you'll be writing it. If you thrive in zero-to-one environments, love building pipeline with modern tooling, and want real commercial ownership, this role was designed for you.</p><p style="min-height:1.5em">The company offers a membership-based personalized health platform built around comprehensive biomarker testing (100+ markers), clinician-reviewed insights, and year-round concierge support. On the B2B side, the platform powers a <strong>Diagnostics-as-a-Service</strong> offering — including an API and white-label capabilities — targeting employers, insurers, clinics, corporate wellness programs, and location partners.</p><p style="min-height:1.5em">You'll work directly with the founding team to build and own the entire revenue motion from scratch.</p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build and own the B2B pipeline end-to-end — outbound prospecting, partnership development, and inbound conversion.</p></li><li><p style="min-height:1.5em">Run the full sales cycle: discovery → demo → negotiation → close, with deal sizes ranging from <strong>€10k to €500k+</strong>.</p></li><li><p style="min-height:1.5em">Define and execute the go-to-market strategy for B2B channels, including employers, insurers, clinics, and corporate wellness buyers.</p></li><li><p style="min-height:1.5em">Set up the sales stack from zero — CRM, data enrichment, automation workflows, and intent signals.</p></li><li><p style="min-height:1.5em">Partner directly with founders on ICP definition, pricing strategy, and packaging decisions.</p></li><li><p style="min-height:1.5em">Feed real market signal back into product and business strategy.</p></li></ul><h3>What We're Looking For</h3><p style="min-height:1.5em"><strong>Required:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">2–6 years of B2B sales or GTM experience, ideally in healthtech, corporate benefits, diagnostics, or a related sector.</p></li><li><p style="min-height:1.5em"><strong>Native or fully fluent German speaker</strong> — this is a hard requirement for this role.</p></li><li><p style="min-height:1.5em">Proven ability to self-source pipeline; you don't need an SDR feeding you leads.</p></li><li><p style="min-height:1.5em">Hands-on experience with modern sales tooling (e.g. CRM, enrichment tools, outbound automation).</p></li><li><p style="min-height:1.5em">Comfortable operating in an early-stage, high-ambiguity environment with minimal structure.</p></li><li><p style="min-height:1.5em">Strong commercial instincts — you can navigate complex stakeholders and multi-step deal cycles.</p></li></ul><p style="min-height:1.5em"><strong>Nice to have:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience selling into HR, employee benefits, occupational health, or insurance buyers.</p></li><li><p style="min-height:1.5em">Background at a startup or scale-up in healthtech, biotech, or wellness.</p></li><li><p style="min-height:1.5em">Familiarity with tools like HubSpot, Clay, Apollo, n8n, or similar GTM stack components.</p></li></ul><p style="min-height:1.5em"><strong>This role is not a fit if you:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Have only an SDR or lead-qualification background.</p></li><li><p style="min-height:1.5em">Are accustomed to enterprise environments where leads are served on a plate.</p></li><li><p style="min-height:1.5em">Require a remote or hybrid arrangement.</p></li></ul><h3>Compensation &amp; Benefits</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>All-in OTE: €50,000 – €60,000 per year</strong></p></li><li><p style="min-height:1.5em">Direct access and influence with the founding team</p></li><li><p style="min-height:1.5em">Opportunity to shape the commercial function from the ground up</p></li></ul><p style="min-height:1.5em"><em>Please note: visa sponsorship is not available for this role.</em></p><h3>Location</h3><p style="min-height:1.5em">This is a <strong>fully on-site role based in Berlin, Germany</strong>, five days per week. Candidates must be based in Berlin or willing to relocate. No remote or hybrid arrangements are available.</p><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>