GEO / AI Visibility Specialist (Contract)

<h3><strong>About the role</strong></h3> <p>We're building a small, focused execution pod inside Growth Marketing to ship visibility experiments across AI answer engines, community platforms, and third-party listicles. This role is one of three on the pod. You'll work directly with our growth director and our GEO/AEO lead, alongside an ABM/Paid specialist and an SEO specialist.</p> <p>GEO (Generative Engine Optimization) is the work of getting a brand surfaced in AI-generated answers — ChatGPT, Perplexity, Claude, Google AI Overviews, and others — and in the community conversations and listicles those engines pull from. It's a new, fast-moving discipline that combines SEO instincts, content creation, and community work.</p> <p>This is an execution role. You'll be measured on what you ship and where the brand shows up — not on slide decks or strategy frameworks. If you're curious about how LLMs surface answers and want to be early in a new field, you'll thrive here.</p> </p> </p> <h3>What you'll do</h3> <h3><strong>Build presence in AI answer engines</strong></h3> <ul> <li> <p>Create and optimize content engineered to surface in LLM responses — question-led pages, comparison pages, etc.</p> </li> <li> <p>Track where the brand appears (and doesn't) across major AI surfaces and report on coverage trends in specific products (video).</p> </li> <li> <p>Identify high-intent prompts we should be visible for, and ship the supporting content.</p> </li> <li> <p>Ship <strong>two pieces of work per day</strong> on average — content, live community insertions, or successful listicle outreach.</p> </li> </ul> <h3><strong>Get included in third-party lists and reviews</strong></h3> <ul> <li> <p>Outreach for inclusion in industry listicles, review sites, and category roundups.</p> </li> <li> <p>Manage and grow our presence on G2, Capterra, TrustRadius, and similar platforms in collaboration with the internal team.</p> </li> <li> <p>Build relationships with analyst-style writers and journalists publishing in the category.</p> </li> </ul> <h3><strong>Show up in community conversations</strong></h3> <ul> <li> <p>Participate authentically in Reddit, Quora, Hacker News, and other community discussions where the brand should be in the conversation.</p> </li> <li> <p>Identify high-traffic threads where competitors are mentioned and we're not — and change that.</p> </li> <li> <p>Build a presence that's helpful first and promotional second. (Communities will sniff out anything else.)</p> </li> </ul> <h3><strong>Track and report what's working</strong></h3> <ul> <li> <p>Log every experiment in the team tracker.</p> </li> <li> <p>Monitor AI visibility weekly across the tools we use to measure it.</p> </li> <li> <p>Write short async recaps on what moved coverage, what didn't, and why.</p> </li> </ul> <h3>Who you are</h3> <h3><strong>You ship</strong></h3> <ul> <li> <p>One to three years of hands-on content, SEO, community management, or PR execution experience — agency, in-house, or freelance.</p> </li> <li> <p>You've personally written content, run outreach, and posted in communities — not just managed someone else who did.</p> </li> <li> <p>You move fast. You're comfortable trying things, measuring, and iterating.</p> </li> </ul> <h3><strong>You're fluent in AI and community</strong></h3> <ul> <li> <p>You use LLMs daily and have an intuition for how they pull answers.</p> </li> <li> <p>You're comfortable on Reddit, Hacker News, Quora, or comparable communities — you read the room before you post.</p> </li> <li> <p>Bonus: familiarity with AI visibility tracking tools (Profound, Goodie, AthenaHQ, or similar).</p> </li> </ul> <h3><strong>You write well</strong></h3> <ul> <li> <p>Strong written English. You can write content that sounds human, ranks, and gets quoted by AI answer engines.</p> </li> <li> <p>Direct, clear, and brief in writing. We don't reward long emails.</p> </li> <li> <p>Comfortable working asynchronously across time zones.</p> </li> </ul> <h3><strong>You want to be measured on output</strong></h3> <ul> <li> <p>You'd rather ship and learn than plan and wait.</p> </li> <li> <p>You want a role with clear weekly targets and visible outcomes.</p> </li> <li> <p>You're comfortable with feedback loops that are fast and direct.</p> </li> </ul> <h3>What success looks like</h3> <p>After 90 days, a strong contributor in this role will have shipped a consistent volume of content, community posts, and outreach, materially increased the brand's visibility across major AI answer engines, and generated qualified inbound from AI and community sources. </p> <p>We'll define specific targets together in week one — but the shape is: shipped volume, AI coverage lift, and qualified inbound.</p> <h3>Compensation</h3> <h3>Additional Information</h3>