Growth Marketing Lead

<h3>About the Role</h3><p style="min-height:1.5em">We're a fast-growing AdTech company (50–100 people) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. Think of us as a creative intelligence layer for performance marketing — we make ads, and every ad teaches the next one.</p><p style="min-height:1.5em">As our <strong>Growth Marketing Lead</strong>, you'll sit at the intersection of strategy, media, and creative intelligence. You'll own high-impact client accounts, steer substantial media budgets, and work cross-functionally with forward-deployed creative teams and media buyers to drive efficient, scalable growth. This is a primarily client-facing and strategic role — but you're equally comfortable rolling up your sleeves and getting into the tactical weeds.</p><p style="min-height:1.5em"><strong>This role is based on-site in New York City. Visa sponsorship is not available.</strong></p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Oversee annual media budgets ranging from <strong>$5M to $50M</strong> across Meta, TikTok, and Google — driving efficient spend and account scalability</p></li><li><p style="min-height:1.5em">Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs)</p></li><li><p style="min-height:1.5em">Develop cohesive growth strategies that place <strong>creative at the center</strong> of paid advertising programs</p></li><li><p style="min-height:1.5em">Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers</p></li><li><p style="min-height:1.5em">Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement frameworks</p></li><li><p style="min-height:1.5em">Partner closely with on-site creatives and media buyers to turn performance insights into high-performing content and scaled campaigns</p></li></ul><h3>What We're Looking For</h3><p style="min-height:1.5em"><strong>Required:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>4–8 years</strong> of paid media experience; agency and/or consumer app background strongly preferred</p></li><li><p style="min-height:1.5em">Deep expertise in <strong>Meta (Facebook/Instagram)</strong> paid advertising platforms and campaign management</p></li><li><p style="min-height:1.5em">Proven track record managing accounts with <strong>seven-figure+ annual media budgets</strong> ($1M+)</p></li><li><p style="min-height:1.5em">Experience running paid media campaigns across <strong>Meta, TikTok, and Google</strong></p></li><li><p style="min-height:1.5em">Strong analytical skills — ability to translate performance data into strategic recommendations</p></li><li><p style="min-height:1.5em">Experience developing growth strategies that tightly integrate creative performance with media buying</p></li><li><p style="min-height:1.5em">Excellent presentation and communication skills; comfortable leading QBRs and executive stakeholder meetings</p></li><li><p style="min-height:1.5em">Experience optimizing media efficiency beyond standard dashboard metrics (funnel strategy, offer testing, incrementality, etc.)</p></li></ul><p style="min-height:1.5em"><strong>Nice to Have:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Deep understanding of mobile advertising measurement systems including <strong>SKAN, AEM, and MMPs</strong></p></li><li><p style="min-height:1.5em">Experience working in agency environments managing multiple client accounts simultaneously</p></li><li><p style="min-height:1.5em">Background in consumer app or mobile-first product growth marketing</p></li></ul><h3>Compensation &amp; Benefits</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Salary:</strong> $130,000 – $175,000 per year, depending on experience</p></li><li><p style="min-height:1.5em">Opportunity to work with a high-growth team at the cutting edge of paid social and creative intelligence</p></li><li><p style="min-height:1.5em">Collaborative, in-office environment in New York City</p></li></ul><h3>Location</h3><p style="min-height:1.5em">This is a <strong>fully on-site role</strong> based in <strong>New York City, NY</strong>. Candidates must be authorized to work in the United States — visa sponsorship is not available for this position.</p><p>Find <a href="https://www.arbeitnow.co.uk">Jobs in United Kingdom</a> on Arbeitnow</a>