Growth Marketing Lead, SME

<p style="min-height:1.5em">As our next<strong> Growth Marketing Lead, SME Trade Acquisition,</strong> you'll own the engine that brings the right tradespeople into Checkatrade. This isn't a campaign management role — it's an end-to-end acquisition leadership position where you'll shape strategy, drive performance and help build the commercial foundation for the next phase of Checkatrade's growth. As we evolve from a lead-gen subscription business into a wider platform for UK trades, your work will directly determine how many of the right SME trades join us, at what cost, and with what quality.</p><p style="min-height:1.5em"><strong><br />Forget long lists, here’s what you’ll actually spend your time on:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own SME acquisition across paid search, paid social, retargeting and database activation, making sure targeting, messaging, creative and conversion journeys are pulling in the same direction.</p></li><li><p style="min-height:1.5em">Build a sharp view of acquisition performance across CAC, lead quality, sign-ups, conversion and sales handoff, then use those signals to sharpen spend allocation and improve commercial outcomes.</p></li><li><p style="min-height:1.5em">Run a focused test-and-learn programme across ads, landing pages, journeys, creative and sales handoff, shipping tests fast, reading the results and driving the next round without waiting for perfect.</p></li><li><p style="min-height:1.5em">Work with Product Marketing and Product to sharpen the SME proposition and translate trade insight, channel data and Sales feedback into clear briefs and test plans.</p></li><li><p style="min-height:1.5em">Partner with Sales, Lifecycle and CRM to make sure acquisition activity feeds strong demand into the subscription business while building the entry points and nudges that support product-led growth over time.</p></li><li><p style="min-height:1.5em">Use AI actively across analysis, creative production, insight and workflow, helping the team move faster from insight to message to asset to test</p></li></ul><p style="min-height:1.5em"><strong><br />It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Previous B2B marketplace, subscription, SaaS or product-led growth, with a track record of improving conversion, activation and sales outcomes, not just running campaigns.</p></li><li><p style="min-height:1.5em">Strong commercial instincts: you think in CAC, LTV, cohorts and payback, and you use those lenses to shape channel mix, targeting and investment decisions.</p></li><li><p style="min-height:1.5em">Experience running test-and-learn programmes end to end, from hypothesis to result to decision, and comfort working across paid channels, landing pages, product entry points and sales journeys together.</p></li><li><p style="min-height:1.5em">Confidence using AI tools day to day, including for analysis, creative development, research, testing and workflow improvement, and comfort with tools like GA4, Looker, Amplitude or similar.</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>We believe great work deserves great rewards. Here’s just a taste:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Competitive salary + annual bonus</p></li><li><p style="min-height:1.5em">Employee Share Programme</p></li><li><p style="min-height:1.5em">Health, well-being and learning support</p></li><li><p style="min-height:1.5em">Gym membership, Smart Tech Scheme and Cycle Scheme</p></li><li><p style="min-height:1.5em">Birthday/Special day leave</p></li><li><p style="min-height:1.5em">Buy &amp; sell holiday scheme</p></li><li><p style="min-height:1.5em">1 week’s paid charity leave and much more!</p></li></ul><p style="min-height:1.5em"><strong><br />How we’ll get to know each other:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Screening call with one of our Talent Acquisition Partners</p></li><li><p style="min-height:1.5em">1st stage interview with Senior Trade Growth Analyst and Senior Trade Marketing Designer</p></li><li><p style="min-height:1.5em">2nd Stage interview with hiring Manager</p></li><li><p style="min-height:1.5em">Final stage interview includes a case study presentation with hiring manager</p></li></ul><p style="min-height:1.5em">If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box</p><p style="min-height:1.5em"><strong><br />Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://jobs.ashbyhq.com/checkatrade/form/register-interest"><strong><u>Registration Form</u></strong></a></p><p style="min-height:1.5em">At the moment, this role isn’t open to visa sponsorship applications.</p><p style="min-height:1.5em"><strong>About us<br /><br /></strong>We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.</p><p style="min-height:1.5em">We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.</p><p style="min-height:1.5em"></p><p>Find <a href="https://www.arbeitnow.co.uk">Jobs in United Kingdom</a> on Arbeitnow</a>