Growth Marketing Manager

<h3>About the Role</h3><p style="min-height:1.5em">We're an early-stage, AI-powered marketplace connecting Gen Z college students and young professionals with brand partners for paid work opportunities — from quick micro-tasks to longer-term gigs. Think of us as the talent and hiring platform built for the next generation, sitting at the intersection of the gig economy, career development, and brand marketing.</p><p style="min-height:1.5em">As our <strong>Growth Marketing Manager</strong>, you'll own full-funnel growth across <strong>two distinct audiences</strong>: student acquisition and brand partner expansion. You'll run paid and organic campaigns, design growth loops, and use AI tools to move fast and stay efficient. This is a high-ownership, high-visibility role where you'll partner directly with senior leadership to shape strategy and execute.</p><p style="min-height:1.5em">This is a <strong>hybrid role</strong> based in Santa Monica, CA, with on-site presence required per company policy. <strong>Visa sponsorship is not available.</strong></p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own execution and optimization of paid campaigns across <strong>LinkedIn, Google Search/YouTube, Meta (Instagram), TikTok</strong>, and retargeting channels.</p></li><li><p style="min-height:1.5em">Rapidly test new creative, audiences, and placements to reduce CAC and improve efficiency.</p></li><li><p style="min-height:1.5em">Leverage AI tools to scale ideation, creative production, copywriting, targeting experiments, and reporting.</p></li><li><p style="min-height:1.5em">Explore scrappy, unconventional growth tactics and organic channels (SEO/AEO, social, partnerships) alongside paid efforts.</p></li><li><p style="min-height:1.5em">Design and execute campaigns that move both students and brand partners from awareness to conversion.</p></li><li><p style="min-height:1.5em">Collaborate with sales to align brand-facing campaigns with pipeline goals.</p></li><li><p style="min-height:1.5em">Help run student acquisition programs including referral loops and ambassador initiatives.</p></li><li><p style="min-height:1.5em">Build and iterate nurture sequences to keep leads and users engaged across the funnel.</p></li><li><p style="min-height:1.5em">Support onboarding and lifecycle campaigns that drive student activity and brand partner retention.</p></li><li><p style="min-height:1.5em">Help execute upsell/cross-sell campaigns for existing brand partners.</p></li><li><p style="min-height:1.5em">Monitor and optimize retention metrics to improve LTV and reduce churn.</p></li><li><p style="min-height:1.5em">Track and analyze key growth metrics: CAC, CPL, MQLs, conversion rates, LTV, retention, and channel ROI.</p></li><li><p style="min-height:1.5em">Build dashboards and share insights regularly with leadership.</p></li><li><p style="min-height:1.5em">Run A/B tests across ad creative, landing pages, email sequences, and messaging.</p></li><li><p style="min-height:1.5em">Partner with creative to develop ad assets, landing pages, and case studies.</p></li><li><p style="min-height:1.5em">Collaborate with product to improve conversion flows and identify built-in growth loops.</p></li><li><p style="min-height:1.5em">Stay current on Gen Z trends, channel updates, and AI-driven growth tactics.</p></li></ul><h3>What We're Looking For</h3><p style="min-height:1.5em"><strong>Required:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">3–5 years of experience managing full-funnel digital marketing campaigns across <strong>LinkedIn, Google Ads, Meta (Facebook/Instagram), and TikTok</strong>.</p></li><li><p style="min-height:1.5em">Proficiency with analytics and campaign measurement using <strong>Google Analytics, LinkedIn Campaign Manager, and Meta Ads Manager</strong>.</p></li><li><p style="min-height:1.5em">Experience using <strong>HubSpot</strong> for marketing automation, campaign tracking, and lead management.</p></li><li><p style="min-height:1.5em">Demonstrated ability to conduct organic growth experiments and implement product-led growth loops.</p></li><li><p style="min-height:1.5em">Strong track record of collaborating with senior leadership to develop and execute growth strategy.</p></li><li><p style="min-height:1.5em">Ability to work in a hybrid environment with required on-site presence.</p></li></ul><p style="min-height:1.5em"><strong>Nice to Have:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Familiarity with Gen Z culture, behavior, and content trends.</p></li><li><p style="min-height:1.5em">Experience marketing a two-sided marketplace or platform product.</p></li><li><p style="min-height:1.5em">Hands-on experience using AI tools for marketing automation, content generation, or campaign optimization.</p></li><li><p style="min-height:1.5em">Background in gig economy, staffing, career tech, or B2B/B2C hybrid platforms.</p></li></ul><h3>Location &amp; Work Arrangement</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Location:</strong> Santa Monica, CA, USA</p></li><li><p style="min-height:1.5em"><strong>Work arrangement:</strong> Hybrid (on-site presence required per company policy)</p></li><li><p style="min-height:1.5em"><strong>Visa sponsorship:</strong> Not available</p></li></ul><h3>Compensation &amp; Benefits</h3><p style="min-height:1.5em">Compensation details were not provided for this role. You'll be joining a small, fast-moving team at an early stage with meaningful ownership and direct impact on company growth.</p><p>Find more <a href="https://www.arbeitnow.co.uk/english-speaking-jobs">English Speaking Jobs in United Kingdom</a> on Arbeitnow</a>