Head of Demand Generation (Remote, Germany)

<h2><strong>About Easygenerator</strong></h2><p style="min-height:1.5em">We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.</p><p style="min-height:1.5em">We’re an <strong>AI-first company</strong>, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h2>Role Summary</h2><p style="min-height:1.5em">The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.</p><p style="min-height:1.5em">This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.</p><p style="min-height:1.5em">A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h2>Core Responsibilities</h2><p style="min-height:1.5em"><strong>Demand Engine &amp; Pipeline</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own paid, organic, website, and conversion channels.</p></li><li><p style="min-height:1.5em">Translate growth targets into clear priorities and roadmaps.</p></li><li><p style="min-height:1.5em">Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.</p></li></ul><p style="min-height:1.5em"><strong>Website &amp; Conversion</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Lead website structure, messaging, UX, landing pages, and CRO.</p></li><li><p style="min-height:1.5em">Partner with PMM to ensure clear, differentiated positioning.</p></li><li><p style="min-height:1.5em">Maintain clarity, credibility, and performance across touchpoints.</p></li></ul><p style="min-height:1.5em"><strong>Paid &amp; Organic Growth</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.</p></li><li><p style="min-height:1.5em">Optimize for pipeline and revenue impact with strong attribution visibility.</p></li><li><p style="min-height:1.5em">Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.</p></li></ul><p style="min-height:1.5em"><strong>Content &amp; Design</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Lead revenue-focused content aligned to buyer journey and enterprise sales.</p></li><li><p style="min-height:1.5em">Ensure digital design supports differentiation, clarity, and conversion.</p></li></ul><p style="min-height:1.5em"><strong>Revenue &amp; Analytics</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own marketing-sourced pipeline targets and key revenue KPIs.</p></li><li><p style="min-height:1.5em">Build quarterly growth plans and improve funnel bottlenecks.</p></li></ul><h2>Team Leadership</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Lead paid, content, web, and design teams.</p></li><li><p style="min-height:1.5em">Establish scalable processes and experimentation frameworks.</p></li><li><p style="min-height:1.5em">Partner closely with PMM, Revenue, and Leadership.</p></li></ul><h2>Qualifications</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">5+ years in B2B SaaS digital growth; 2+ years team leadership.</p></li><li><p style="min-height:1.5em">Proven pipeline growth and €2M+ budget ownership.</p></li><li><p style="min-height:1.5em">Strong expertise in paid, CRO, and SEO/GEO.</p></li><li><p style="min-height:1.5em">Editorial judgment, digital design understanding, and enterprise sales awareness.</p></li><li><p style="min-height:1.5em">Analytical and commercially driven.</p></li><li><p style="min-height:1.5em">Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.</p></li></ul><h2>Preferred</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience in 20M–100M ARR SaaS.</p></li><li><p style="min-height:1.5em">International SaaS exposure.</p></li><li><p style="min-height:1.5em">Close collaboration with PMM and Commercial teams.</p></li></ul><h2></h2><p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>