Head of GTM

<h3>About the Role</h3><p style="min-height:1.5em">An early-stage ambient AI / personal productivity startup is hiring a <strong>Head of GTM</strong> to fully own go-to-market strategy and brand — from funnel logic to narrative — across both strategy and execution. This is a founding-level, <strong>player/coach role</strong> that is critical to launching and scaling the product, driving acquisition, and building market presence from zero.</p><p style="min-height:1.5em">The company is building an ambient intelligence system — combining hardware, software, memory, and AI — designed to seamlessly integrate into daily life, reduce cognitive load, and help people focus on what matters most. Think of it as a continuous context layer that learns user patterns, manages follow-ups, and handles the administrative "small loops" that drain attention.</p><p style="min-height:1.5em">This is a <strong>0→1 hire</strong> for a company at early/seed stage. You will shape how the product enters the market and how the brand is perceived by early adopters.</p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own end-to-end GTM strategy, including funnel logic, beta-to-launch sequencing, and channel mix (founder-led outreach, KOL activation, community platforms, Product Hunt, Hacker News, and more).</p></li><li><p style="min-height:1.5em">Develop the brand narrative, voice, and positioning from scratch — identifying and resonating with early-adopter audiences.</p></li><li><p style="min-height:1.5em">Build and optimize beta acquisition funnels; use conversion data to continuously reallocate effort across channels.</p></li><li><p style="min-height:1.5em">Direct and coach all individuals involved in GTM and marketing efforts in a true hands-on player/coach capacity.</p></li><li><p style="min-height:1.5em">Create a comprehensive, repeatable GTM and brand playbook for the team to leverage post-launch.</p></li></ul><h3>What We're Looking For</h3><p style="min-height:1.5em"><strong>Required:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">10–12+ years of experience, with a proven track record owning end-to-end GTM execution <em>and</em> brand/positioning for a startup launch (Seed through Series B).</p></li><li><p style="min-height:1.5em">Demonstrated ability to grow a product from zero awareness and zero brand equity.</p></li><li><p style="min-height:1.5em">Experience sequencing multi-channel beta-to-launch plans and crafting compelling brand narratives.</p></li><li><p style="min-height:1.5em">Comfort with ambiguity and prior experience as a first/founding GTM hire.</p></li><li><p style="min-height:1.5em">Experience directing and coaching GTM or marketing personnel alongside doing the hands-on work yourself.</p></li><li><p style="min-height:1.5em">Ability to build repeatable playbooks for post-launch scaling.</p></li></ul><p style="min-height:1.5em"><strong>Nice to Have:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience with consumer AI or hardware-adjacent startups.</p></li><li><p style="min-height:1.5em">Familiarity with community-led or Product-Led Growth (PLG) models.</p></li><li><p style="min-height:1.5em">Awareness of the "trust gap" dynamics around the origin of consumer tech products.</p></li><li><p style="min-height:1.5em">An existing operator network or professional following on X/LinkedIn.</p></li><li><p style="min-height:1.5em">Bilingual capabilities.</p></li><li><p style="min-height:1.5em">Understanding of "second brain" / Personal Knowledge Management (PKM) personas.</p></li></ul><p style="min-height:1.5em"><strong>Not a fit if:</strong> You are a single-discipline specialist (brand-only or GTM-only), primarily a large-company operator, management-only without hands-on execution experience, or have no 0→1 startup background.</p><h3>Compensation &amp; Benefits</h3><p style="min-height:1.5em">Compensation details are not publicly listed for this role. This is an equity-meaningful, founding-level position at an early-stage startup. Specific package details will be discussed during the interview process.</p><p style="min-height:1.5em"><strong>Note:</strong> Visa sponsorship is not available for this role.</p><h3>Location</h3><p style="min-height:1.5em">Location details are flexible for the right candidate. The company is at early stage and operates in the consumer AI / ambient intelligence space.</p><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>