Head of Marketing

<h3>About the Role</h3><p style="min-height:1.5em">A fast-growing, seed-stage conversational AI SaaS company is looking for a <strong>Head of Marketing</strong> to own and scale its entire marketing engine — from strategy and budget through to hands-on execution. This is a foundational role at a company that automates customer call operations for B2C businesses, handling sales, support, and operational workflows via intelligent AI voice agents.</p><p style="min-height:1.5em">You'll translate a highly technical product into compelling positioning, build a repeatable AI-first growth motion, and generate measurable pipeline. As the company expands into the UK and US markets, you'll be a key strategic voice while remaining operationally involved from day one. This role is based on-site in <strong>Berlin, Germany</strong>. Visa sponsorship is not available.</p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own marketing end-to-end — full strategic and operational responsibility including budget ownership and reporting on pipeline impact.</p></li><li><p style="min-height:1.5em">Define positioning, messaging, and content that make a technical product memorable and conversion-focused.</p></li><li><p style="min-height:1.5em">Set strategy, priorities, and KPIs across all channels; report regularly on performance and business impact.</p></li><li><p style="min-height:1.5em">Build and run a growth playbook that prioritises AI and automation to scale inbound across organic and paid channels.</p></li><li><p style="min-height:1.5em">Plan and execute go-to-market launches for new segments and geographies, including UK and US expansion.</p></li><li><p style="min-height:1.5em">Continuously test new channels using structured experiments and data-driven decision-making.</p></li><li><p style="min-height:1.5em">Operate hands-on initially, then hire and scale a high-performing marketing team as the business grows.</p></li><li><p style="min-height:1.5em">Manage vendor and agency relationships and oversee the annual marketing budget.</p></li><li><p style="min-height:1.5em">Collaborate closely with product, sales, design, and executive leadership to align on messaging and campaigns.</p></li></ul><h3>What We're Looking For</h3><p style="min-height:1.5em"><strong>Required:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">5+ years of marketing leadership experience, ideally including an early-stage or high-growth environment where you owned the function.</p></li><li><p style="min-height:1.5em">Proven track record of translating technical products into clear, compelling positioning and storytelling.</p></li><li><p style="min-height:1.5em">Strong hands-on growth experience across organic and paid channels with measurable results.</p></li><li><p style="min-height:1.5em">Experience developing and executing comprehensive multi-channel strategies (digital, content, social, email).</p></li><li><p style="min-height:1.5em">Data-driven mindset — proficient with marketing analytics tools (e.g., Google Analytics / GA4) and experienced in running structured experiments and tracking KPIs.</p></li><li><p style="min-height:1.5em">Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).</p></li><li><p style="min-height:1.5em">Experience managing an annual marketing budget and overseeing vendor/agency relationships.</p></li><li><p style="min-height:1.5em">Deep familiarity with AI and automation tools applied to marketing workflows.</p></li><li><p style="min-height:1.5em">Fluent in both <strong>English and German</strong> (written and verbal).</p></li><li><p style="min-height:1.5em">Bachelor's degree in Marketing, Business, Communications, or a related field.</p></li></ul><p style="min-height:1.5em"><strong>Nice to Have:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Background in B2B SaaS or AI/voice technology marketing.</p></li><li><p style="min-height:1.5em">Experience building and leading teams while remaining operationally hands-on.</p></li><li><p style="min-height:1.5em">Prior exposure to UK or US market expansion.</p></li></ul><h3>Compensation &amp; Benefits</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Salary:</strong> $75,000 – $120,000 annually (USD equivalent)</p></li><li><p style="min-height:1.5em">Opportunity to shape the marketing function from the ground up at a well-funded, high-trajectory startup</p></li><li><p style="min-height:1.5em">Backed by leading early-stage investors (Y Combinator and top-tier European VCs)</p></li><li><p style="min-height:1.5em">Collaborative, high-ownership culture with direct impact on company growth</p></li></ul><h3>Location</h3><p style="min-height:1.5em">This role is <strong>on-site in Berlin, Germany</strong>. Candidates must be willing and able to work from the Berlin office. <strong>Visa sponsorship is not available</strong> — applicants must have the right to work in Germany.</p><p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>