Head of Marketing & Lead Generation

<h2>Who are we?</h2> <p><a href="http://moka.care/" style="font-size: 15px;">moka.care</a><span style="font-size: 15px;">&nbsp;is a mental health solution for companies,&nbsp;</span><strong style="font-size: 15px;">with one mission in mind: nurturing healthy minds to foster healthy organizations.</strong></p> <p><span style="font-size: 15px;">We guide&nbsp;</span><strong style="font-size: 15px;">employees</strong><span style="font-size: 15px;">&nbsp;through individual and group therapy or coaching sessions.</span></p> <p><span style="font-size: 15px;">Alongside we help&nbsp;</span><strong style="font-size: 15px;">HR teams</strong><span style="font-size: 15px;"> to take care of their employees’ mental health on a daily basis.</span></p> <p><strong style="font-size: 15px;">Where we are currently:</strong><span style="font-size: 15px;"> Since our creation in December 2019, more than 400 companies (L'Oreal, Spendesk, Qonto, Engie, Castalie, etc.) have joined </span><a href="http://moka.care/"><strong style="font-size: 15px;">moka.care</strong></a><span style="font-size: 15px;">, and we now have over 300,000 employees covered in France but also throughout the world!</span></p> <p><span style="font-size: 15px;">We have raised 17,5 million euros and are 70 to help companies improve their mental well-being.</span></p> <p><strong style="font-size: 15px;">What we believe in?</strong><span style="font-size: 15px;">&nbsp;Excellence in care is our obsession.</span></p> <p><span style="font-size: 15px;">Culture is not nice words we put on the walls, we have defined 4 tangible values to make this culture live:&nbsp;</span><strong style="font-size: 15px;">Team Play, Optimism, Ownership &amp; Agility.</strong></p><div><br></div><div> <h2>Why do we need you?</h2> <p>Moka.Care has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution, improve go-to-market effectiveness and continue building a leading brand for HR and People teams.</p> <p>Reporting to Guillaume d’Ayguesvives, co-founder, you will <strong>own Moka.Care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance.</strong></p> <p>You will lead a multidisciplinary team of <strong>8 people</strong> organized across three main areas:</p> <ul> <li><strong>Brand, Awareness &amp; Customer Enablement,</strong> led by a Brand &amp; Product Marketing Lead</li> <li><strong>Lead Generation, Content &amp; Sales Enablement</strong></li> <li><strong>BDR Team</strong>, led by a BDR Team Lead</li> </ul> <p>You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance, pipeline generation and revenue outcomes.</p> <p>This role is designed for a <strong>performance-oriented marketing leader who combines strategic vision with operational excellence</strong>, and who knows how to build scalable growth systems in <strong>B2B environments</strong>.</p> <h2>What will you do?</h2> </div> <div> <div> <h3>Lead a high-performing marketing organization</h3> <ul> <li>Provide clear direction, prioritization and performance management across the team</li> <li>Coach and develop managers and senior contributors</li> <li>Stay closely involved in execution, funnel performance and operational priorities</li> <li>Strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams</li> </ul> <h3>Lead Moka.Care’s growth and pipeline generation</h3> <ul> <li>Define Moka.Care’s growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing</li> <li>Scale a predictable and efficient pipeline generation engine aligned with revenue objectives</li> <li>Improve acquisition efficiency, funnel conversion and channel performance</li> <li>Partner closely with Revenue Operations to strengthen marketing performance measurement, attribution and budget allocation decisions</li> <li>Strengthen alignment and operating rhythms between Marketing, BDR and Sales teams</li> <li>Lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance</li> </ul> <h3>Drive commercial positioning &amp; go-to-market effectiveness</h3> <ul> <li>Partner closely with Brand &amp; Product Marketing Lead to ensure Moka.Care’s positioning and messaging effectively support pipeline generation and revenue objectives</li> <li>Improve go-to-market effectiveness by strengthening the connection between marketing initiatives, commercial priorities and sales execution</li> <li>Guide segmentation, market expansion and strategic growth initiatives</li> <li>Ensure strong alignment between positioning, messaging and commercial strategy</li> <li>Contribute to maximizing the commercial impact of new offers, campaigns and strategic initiatives</li> </ul> <h3>Act as a strategic thinking partner to our <em>Brand &amp; Product Marketing Lead</em>&nbsp;to</h3> <ul> <li>Support thought leadership through public-facing opportunities and by building relationships with key influencers (HR leaders, scientific experts, industry communities, etc.)</li> <li>Support brand awareness initiatives with creative campaign ideas and strong narratives</li> <li>Protect consistency across brand, content and communication initiatives</li> </ul> </div> <h2>You’re the ideal person if</h2> <ul> <li>You have<strong> 8+ years</strong> of experience in <strong>B2B marketing, including leadership roles </strong>(ideally marketing to HR and People Teams as core target personas)</li> <li>You have a strong track record in <strong>demand generation, pipeline creation and revenue-focused marketing</strong></li> <li>You have experience leading or working closely with <strong>BDR/SDR teams and outbound pipeline generation</strong></li> <li>You are <strong>highly data-driven</strong> and comfortable working closely with funnel performance and GTM metrics</li> <li>You combine <strong>strategic thinking with a strong operational mindset</strong></li> <li>You also have a strong <strong>brand sensibility</strong> and understand the importance of positioning and messaging</li> <li>You know how to build strong alignment between <strong>Marketing, BDR, Sales and Revenue Operations</strong> teams</li> <li>You are fluent in both French and English</li> </ul> </div><h2>Joining us you will</h2> <ul> <li><span style="font-size: 16px;">Participate in an entrepreneurial fast-growing adventure and the possibility of having a huge potential for evolution inside moka</span></li> <li><span style="font-size: 16px;">See the concrete impact of your efforts each day and participate in nurturing healthy minds to foster healthy organizations</span></li> <li><span style="font-size: 16px;">Grow as a person and learn within a team of great people</span></li> <li><span style="font-size: 16px;">Be trusted: we hire great talents who lead us to the next level<br><br></span></li> </ul> <h2>We'll take care of you</h2> <ul> <li><span style="font-size: 16px;">Access to</span><strong><span style="font-size: 16px;">&nbsp;</span></strong><a href="http://moka.care/">Moka.Care</a><strong><span style="font-size: 16px;">:</span></strong><span style="font-size: 16px;"> selfcare, individual &amp; group sessions, and the possibility to test the new features in preview</span></li> <li><strong><span style="font-size: 16px;">Benefit Fund -&nbsp;</span></strong><a href="https://www.may.fr/"><span style="font-size: 16px;"><strong>May</strong></span></a><strong><span style="font-size: 16px;">&nbsp;</span></strong><span style="font-size: 16px;">: up to 1500€ net / year (125€ net / month)<br></span></li> <li><span style="font-size: 16px;"><strong>BSPCE </strong>for everyone</span></li> <li><strong><span style="font-size: 16px;">Work life balance:</span></strong><span style="font-size: 16px;"> 60% at the office - 2 days per week or 1 week per month remotely</span></li> <li><strong><span style="font-size: 16px;">Swile</span></strong><span style="font-size: 16px;"> Meal voucher card of 10€/day (restaurants, groceries and food apps)</span></li> <li><strong><span style="font-size: 16px;">Gymlib </span></strong><span style="font-size: 16px;">for sport &amp; wellness allowance</span></li> <li><span style="font-size: 16px;"><strong>Transportation allowance </strong>(50% reimbursed)</span></li> <li><span style="font-size: 16px;">7 week&nbsp;<strong>holiday policy (&amp; one additional day off per year)<br><br></strong></span></li> </ul> <h2>Interview Process</h2> <ul> <li><strong><span style="font-size: 16px;">Phone interview&nbsp; </span></strong></li> <li><strong><span style="font-size: 16px;">Background Interview </span></strong></li> <li><span style="font-size: 16px;">A </span><strong><span style="font-size: 16px;">Case study</span></strong><span style="font-size: 16px;">&nbsp;and&nbsp;</span><strong><span style="font-size: 16px;">job focused interview</span></strong><span style="font-size: 16px;"> to project yourself in your future day-to-day job</span></li> <li><span style="font-size: 16px;">And finally a </span><strong><span style="font-size: 16px;">Value fit interview</span></strong><span style="font-size: 16px;"> to make sure you’ll feel comfortable at moka</span></li> <li><strong><span style="font-size: 16px;">Offer</span></strong><span style="font-size: 16px;"> and </span><strong><span style="font-size: 16px;">reverse interview</span></strong></li> </ul> <div><span style="font-size: 16px;">If needed we organize other informal talks like coffee with the team.</span></div> <div>&nbsp;</div> <div><em><a href="http://moka.care/">Moka.Care</a><span style="font-size: 16px;"> is a disability-friendly company.</span></em></div><p>Find <a href="https://www.arbeitnow.fr">Jobs in France</a> on Arbeitnow</a>