https://howtoacademy.com/: PAID SOCIAL & DIGITAL ADVERTISING MANAGER (U.S.) Contract / Retainer Role

<p> <strong>Headquarters:</strong> London, United Kingdom <br /><strong>URL:</strong> <a href="https://howtoacademy.com/">https://howtoacademy.com/</a> </p> <p class="MsoNormal"><strong><span lang="EN-GB">The Opportunity</span></strong></p> <p class="MsoNormal"><span lang="EN-GB">How To Academy is seeking a highly analytical and strategic Paid Social &amp; Digital Advertising Manager to lead paid social campaign planning and execution across our U.S. events program.</span></p> <p class="MsoNormal"><span lang="EN-GB">This is a contract/retainer role for a specialist who understands how to scale audience acquisition through paid media while maintaining a premium cultural brand. You will oversee paid social strategy and execution across multiple campaigns and markets, working closely with our U.S. programming and marketing teams to drive ticket sales, audience growth, and brand awareness.</span></p> <p class="MsoNormal"><span lang="EN-GB">We are looking for someone who combines agency-level rigour with entrepreneurial agility: data-driven, highly responsive, and capable of managing multiple campaigns across different cities and talent profiles simultaneously.</span></p> <p class="MsoNormal"><strong><span lang="EN-GB">Key Responsibilities</span></strong></p> <p class="MsoNormal"><strong><span lang="EN-GB">Paid Social Strategy &amp; Planning</span></strong></p> <ul> <li class="MsoNormal"><span lang="EN-GB">Develop and execute paid social strategies across <strong>Meta (Facebook &amp; Instagram)</strong> and other relevant platforms (e.g. YouTube, TikTok, Pinterest where appropriate).</span></li> <li class="MsoNormal"><span lang="EN-GB">Build full-funnel campaign structures designed reminding conversion across awareness, consideration, and ticket-purchase stages.</span></li> <li class="MsoNormal"><span lang="EN-GB">Align paid social activity with broader marketing efforts including email, partnerships, PR, and organic social.</span></li> <li class="MsoNormal"><span lang="EN-GB">Advise on budget allocation by market, talent profile, and sales trajectory.</span></li> <li class="MsoNormal"><span lang="EN-GB">Identify audience growth opportunities across key U.S. cities and touring markets.</span></li> </ul> <p class="MsoNormal"><span lang="EN-GB">&nbsp;</span><strong><span lang="EN-GB">Campaign Execution &amp; Management</span></strong></p> <ul> <li class="MsoNormal"><span lang="EN-GB">Lead day-to-day management of paid social campaigns across multiple live events.</span></li> <li class="MsoNormal"><span lang="EN-GB">Create and test ad variations (copy, creative, audience targeting, placements).</span></li> <li class="MsoNormal"><span lang="EN-GB">Monitor performance daily and optimize for conversion, cost efficiency, and scale.</span></li> <li class="MsoNormal"><span lang="EN-GB">Manage retargeting, lookalike audiences, and pixel tracking to improve performance.</span></li> <li class="MsoNormal"><span lang="EN-GB">Ensure all campaigns are aligned with ticket on-sale timelines and sales pacing.</span></li> </ul> <p class="MsoNormal"><span lang="EN-GB">&nbsp;</span><strong><span lang="EN-GB">Data, Insights &amp; Reporting</span></strong></p> <ul> <li class="MsoNormal"><span lang="EN-GB">Conduct audits of campaign performance and recommend improvements.</span></li> <li class="MsoNormal"><span lang="EN-GB">Provide clear, actionable weekly reporting on:</span></li> <ul> <li class="MsoNormal"><span lang="EN-GB">Spend vs revenue</span></li> <li class="MsoNormal"><span lang="EN-GB">Cost per conversion</span></li> <li class="MsoNormal"><span lang="EN-GB">Audience performance</span></li> <li class="MsoNormal"><span lang="EN-GB">Market comparisons</span></li> </ul> <li class="MsoNormal"><span lang="EN-GB">Use data to inform creative direction, targeting strategy, and budget decisions.</span></li> <li class="MsoNormal"><span lang="EN-GB">Advise on website and funnel optimization to ensure campaigns are “ad-ready” and conversion-focused.</span></li> </ul> <p class="MsoNormal"><span lang="EN-GB">&nbsp;</span><strong><span lang="EN-GB">Collaboration &amp; Advisory</span></strong></p> <ul> <li class="MsoNormal"><span lang="EN-GB">Work closely with U.S. leadership, producers, and designers to align marketing with commercial goals.</span></li> <li class="MsoNormal"><span lang="EN-GB">Advise on creative best practices for paid social assets.</span></li> <li class="MsoNormal"><span lang="EN-GB">Recommend testing strategies and new platform opportunities.</span></li> <li class="MsoNormal"><span lang="EN-GB">Provide occasional strategic audits or campaign deep dives as required.</span></li> </ul> <p class="MsoNormal"><strong><span lang="EN-GB">Who You Are</span></strong></p> <p class="MsoNormal"><span lang="EN-GB">You are a paid social specialist with strong strategic instincts and deep platform knowledge. You understand performance marketing within a premium brand context and can balance data, creative, and audience insight to drive results.</span></p> <p class="MsoNormal"><strong><span lang="EN-GB">Essential Skills &amp; Experience</span></strong></p> <ul> <li class="MsoNormal"><span lang="EN-GB">Proven experience managing paid social campaigns with measurable ROI.</span></li> <li class="MsoNormal"><span lang="EN-GB">Strong expertise in <strong>Meta Ads Manager</strong> and conversion-driven campaign structures.</span></li> <li class="MsoNormal"><span lang="EN-GB">Experience scaling campaigns across multiple markets simultaneously.</span></li> <li class="MsoNormal"><span lang="EN-GB">Highly analytical with strong reporting and optimization skills.</span></li> <li class="MsoNormal"><span lang="EN-GB">Ability to interpret performance data and translate into actionable strategy.</span></li> <li class="MsoNormal"><span lang="EN-GB">Excellent communication and responsiveness in a remote working environment.</span></li> <li class="MsoNormal"><span lang="EN-GB">Experience working independently on a contract/retainer basis.</span></li> </ul> <p class="MsoNormal"><span lang="EN-GB">&nbsp;</span><strong><span lang="EN-GB">Nice to Have</span></strong></p> <ul> <li class="MsoNormal"><span lang="EN-GB">Experience marketing live events, tours, cultural programming, or ticketed experiences.</span></li> <li class="MsoNormal"><span lang="EN-GB">Familiarity with U.S. cultural, literary, or media audiences.</span></li> <li class="MsoNormal"><span lang="EN-GB">Experience integrating paid social with email and broader digital marketing.</span></li> <li class="MsoNormal"><span lang="EN-GB">Understanding of premium brand positioning and audience targeting.</span></li> </ul> <p class="MsoNormal"><span lang="EN-GB">&nbsp;</span><strong><span lang="EN-GB">Scope &amp; Structure</span></strong></p> <ul> <li class="MsoNormal"><span lang="EN-GB">Contract/retainer role (hours and scope scalable based on campaign volume).</span></li> <li class="MsoNormal"><span lang="EN-GB">Fully remote.</span></li> <li class="MsoNormal"><span lang="EN-GB">Monthly retainer or project-based structure depending on experience and availability.</span></li> <li class="MsoNormal"><span lang="EN-GB">Immediate start preferred as U.S. programming continues to expand.</span></li> </ul> <p class="MsoNormal"><span lang="EN-GB">&nbsp;</span><strong><span lang="EN-GB">Reporting Line</span></strong></p> <p class="MsoNormal"><span lang="EN-GB">This role will report into the Head of Marketing, Fane Group, and work closely with How To Academy’s U.S. leadership, producers, and creative teams.</span></p> <p class="MsoNormal"><strong><span lang="EN-GB">How to Apply</span></strong></p> <p class="MsoNormal"><span lang="EN-GB">Please send a short introduction, relevant experience, and examples of campaigns you’ve managed (particularly conversion-driven campaigns) to: </span><strong><span lang="EN-GB">jobs@howtoacademy.com</span></strong></p> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/https-howtoacademy-com-paid-social-digital-advertising-manager-u-s-contract-retainer-role">https://weworkremotely.com/remote-jobs/https-howtoacademy-com-paid-social-digital-advertising-manager-u-s-contract-retainer-role</a></p>