Influencer Marketing Manager

<p>We're looking for a social-native, trend-driven Influencer Marketing Manager with a deep understanding of TikTok and Instagram to lead influencer strategies that fuel awareness, engagement, and conversion. You’ll be responsible for shaping our brand’s presence through creators, managing end-to-end influencer campaigns that drive real business impact.</p> <p>This role is ideal for someone passionate about the beauty space, fluent in creator culture, and experienced in building influencer programs that connect with Gen Z and millennial audiences. Prior experience at a D2C beauty eCommerce brand is essential.</p> <h2>Tasks</h2> <ul> <li>Develop and lead full-funnel influencer marketing strategies across TikTok, Instagram, and YouTube—that align with brand priorities, product launches, and social trends.</li> <li>Stay deeply in tune with TikTok and Instagram culture, spotting viral trends and content opportunities to translate into creative and impactful influencer moments.</li> <li>Identify and nurture strong relationships with creators and talent managers across beauty, skincare, and lifestyle categories, building a high-impact influencer roster.</li> <li>Own end-to-end management of influencer activations from briefing, coordination, and approvals to content delivery and post-campaign reporting.</li> <li>Lead influencer gifting and organic seeding programs, ensuring consistent buzz and earned media visibility across social platforms.</li> <li>Work closely with social, content, CRM, and paid media teams to amplify influencer content across all touchpoints and ensure alignment across marketing efforts.</li> <li>Ensure influencer output is visually cohesive, culturally relevant, and on-brand while also delivering measurable value.</li> <li>Manage influencer and media databases, content calendars, and real-time media monitoring to track and report coverage and mentions.</li> <li>Monitor campaign results, track KPIs, and extract actionable insights to optimize future activity and drive continuous improvement.</li> <li>Oversee the influencer marketing budget, ensuring efficient allocation, performance-based decision-making, and high ROI.</li> </ul> <h2>Requirements</h2> <ul> <li>3+ years in influencer marketing, with a strong track record of executing campaigns in the beauty or skincare industry.</li> <li>Proven success working in a D2C eCommerce environment.</li> <li>Deep knowledge of TikTok and Instagram, how they work, how trends evolve, and what drives creator and audience engagement.</li> <li>A solid network of beauty influencers and creators, with experience negotiating and securing impactful partnerships.</li> <li>Strong content sensibility and brand storytelling skills, with an eye for what makes shareable, viral content.</li> <li>Excellent project management skills, organised, agile, and capable of managing multiple campaigns and deadlines.</li> <li>Highly analytical with experience using tools like CreatorIQ, Grin, Aspire, or Upfluence and comfort with performance tracking.</li> <li>Strong communicator and confident collaborator, able to work cross-functionally and represent the brand externally</li> </ul> <p>Find <a href="https://www.arbeitnow.co.uk">Jobs in United Kingdom</a> on Arbeitnow</a>