Lifecycle Marketing Manager

<p><strong>About DeleteMe: </p> <p></strong></p> <p>DeleteMe is the leader in proactive privacy protection. <strong>We help security teams reduce their human attack surface</strong> by continuously monitoring and removing exposed personal data (PII) from the open web — the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud. </p> <p>Operating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.</p> <p>DeleteMe acts as a <strong>scalable, managed defense layer</strong> for your most vulnerable attack vector: your people. That’s why <strong>30% of the Fortune 100</strong>, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.</p> <p>DeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.</p> <h3>Job Summary:</h3> <p>We’re looking for a <strong>Lifecycle Marketing Manager</strong> to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.</p> <p>You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the inbox—but drives action.</p> <p>This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product. </p> <h3>Job Responsibilities:</h3> <ul> <li>Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.</li> <li>Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.</li> <li>Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.</li> <li>Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.</li> <li>Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.</li> <li>Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.</li> <li>Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.</li> <li>Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.</li> <li>Report on lifecycle KPIs and build dashboards to track performance over time.</li> </ul> <h3>Job Requirements:</h3> <ul> <li>Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.</li> <li>Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.</li> <li>Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).</li> <li>Experience managing customer journeys in tools like Braze, Iterable, <a href="http://Customer.io" rel="nofollow ugc noopener" target="_blank">Customer.io</a>, or similar.</li> <li>Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).</li> <li>Exceptional communicator and project manager with a bias for action.</li> <li>Passion for online privacy, consumer protection, and making the web safer for everyone.</li> <li>This role <strong>may</strong> require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.</li> </ul> <h3>What We Offer:</h3> <p><em>Benefits and eligibility may vary based on role, location, employment status, and other factors. </em></p> <ul> <li>Comprehensive health benefits - Medical, Vision, Dental </li> <li>401k retirement plan</li> <li>Paid Parental Leave</li> <li>20 days of Paid Time Off</li> <li>11 Company-Paid Holidays</li> <li>Birthday Off</li> <li>Work From Home Stipend</li> <li>Cell Phone Reimbursement</li> <li>Fitness Membership Reimbursement</li> <li>Child Care Reimbursement</li> <li>DeleteMe Gold Membership</li> <li>Discounted DM Plans for Friends and Family</li> </ul> <h3>Compensation</h3> <h3>Additional Information</h3>