Marketing Designer, Web

<h3><strong>Overview of the role:</strong></h3> <p>PolicyMe is building a simpler, more affordable insurance experience for Canadian families. Our website is where customers learn, build trust, and take the next step toward coverage. We’re hiring a Marketing Designer, Web to raise the visual quality of that experience. You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch. Most of your work will be web and CMS-based, with select opportunities to support campaign creative, slides, ads, email UI, and other brand assets.</p> <p>This is not a product-design, UX-research, or front-end developer role. We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered. You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more.</p> <h3>What you'll be doing:</h3> <h3><strong>Design and ship great marketing web experiences</strong></h3> <ul> <li>Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.</li> <li>Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.</li> <li>Design new components when needed, extending our design system in a cohesive, reusable way.</li> <li>Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches.</li> <li>Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership.</li> </ul> <h3><strong>Own CMS quality and publishing</strong></h3> <ul> <li>Learn and use our CMS and Webflow environment to build, update, and publish pages.</li> <li>Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies.</li> <li>Maintain and improve reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality.</li> </ul> <h3><strong>Lead implementation with development agencies</strong></h3> <ul> <li>Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs.</li> <li>Manage design feedback through implementation and ensure launched work matches the intended experience.</li> <li>Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving.</li> </ul> <h3><strong>Be involved in Growth’s broader creative work</strong></h3> <ul> <li>Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets.</li> <li>Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed, while applying strong human judgment to every final output.</li> </ul> <h3>What we are looking for:</h3> <p><strong>Need to have’s:</strong></p> <ul> <li>2–4 years of experience in marketing, web, brand, or related digital design. Exceptional portfolios matter more than an exact number of years.</li> <li>A portfolio made up of highly polished marketing websites or landing pages, plus evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email.</li> <li>Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour.</li> <li>Experience in a CMS or no-code/low-code site builder. Webflow experience is welcome, not required.</li> <li>The ability to work within and thoughtfully extend an existing component system—not simply make one-off pages.</li> <li>A meticulous, reliable approach to quality and a willingness to own both high-visibility launches and routine CMS/site-maintenance work.</li> <li>Clear communication: you can write useful specs, give developers actionable feedback, and work effectively with non-design partners.</li> <li>Comfort juggling concurrent requests, making practical trade-offs, and using AI tools to increase speed without lowering the craft bar.</li> </ul> <p><strong>Nice to have’s:</strong></p> <ul> <li>Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows.</li> <li>Basic HTML/CSS literacy.</li> <li>Experience briefing, reviewing, or QAing agency or freelance developer work.</li> <li>Experience in a high-trust, regulated, consumer-facing, or content-heavy business.</li> <li>Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design.</li> </ul> <h3>Why join us:</h3> <ul> <li>Generous PTO - 20 vacation days</li> <li>A comprehensive benefits plan with premiums paid in full by PolicyMe</li> <li>Investment in your professional development, including an L&amp;D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential</li> <li>An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry</li> <li>Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)</li> <li>Access to stock options based on performance</li> <li><strong>Compensation:</strong> The total target cash compensation for this role is <strong>$95,000–$115,000 CAD</strong>, based on experience. We’ll walk through the details together during the interview.</li> </ul> <h3>Compensation</h3> <h3>Additional Information</h3> <p><strong>About PolicyMe:</strong></p> <p>At PolicyMe, we are Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance, Critical Illness Insurance, and Health &amp; Dental Insurance, all tailored to Canadians' evolving needs. We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options. Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018, we have grown exponentially, selling over $10 billion in insurance coverage to Canadians.</p> <p>We are proud of the team we’ve built and are excited for those that are yet to join us. We operate with a remote-first culture, attracting top talent from across Canada. If you’re looking for a fast-paced, collaborative environment, working alongside incredibly ambitious yet humble humans, we may be the right place for you! To learn more, visit <a href="http://www.policyme.com/" rel="nofollow ugc noopener" target="_blank">www.policyme.com</a>.</p> <h3>Additional Notes:</h3> <ul> <li><strong>Job Vacancy:</strong> This role reflects growth in our team and expanded operational scope. We’re hiring to support increasing demand and continue delivering an exceptional customer experience.</li> <li><strong>Commitment to Equal Opportunity:</strong> PolicyMe is an equal opportunity employer. We welcome applicants of all backgrounds and provide fair consideration regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.</li> <li><strong>Accessibility Statement:</strong> We are committed to providing an accessible hiring experience. If you require accommodations during the application process, please indicate this in the “Additional Information” section of your application.</li> </ul> <p><em>We thank all applicants for their interest, however, only those selected for an interview will be contacted.</em></p>