Marketing Lead

<p style="min-height:1.5em">We are <strong>Workerbase</strong> - an ambitious team working on an innovative software platform that helps digitize manual working processes. So far, we gained trust with Fortune 500 companies such as Porsche, Siemens, Gazelle Bikes, and many others, who are using our platform to optimize their workflows. We raised our Series A with €10m in 2022 from top investors such as Point 9, Almaz Capital, Porsche Ventures.</p><p style="min-height:1.5em">Now we need a <strong>Marketing Lead </strong>to help us reach the next milestone.🚀</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>⭐ What makes this role so great:</strong></p><p style="min-height:1.5em"><strong>Own and lead the marketing function at Workerbase</strong> 🙌</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You’ll take full ownership of all marketing activities - from strategy to hands-on execution</p></li></ul><p style="min-height:1.5em"><strong>Drive measurable impact on growth</strong> 🚀</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You’ll be responsible for generating high-quality inbound leads, building campaigns, and turning marketing into a key business driver</p></li></ul><p style="min-height:1.5em"><strong>Define how the world sees Workerbase</strong> 🗣</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You’ll craft and amplify our go-to-market message — online, offline, and on stage at industry events</p></li></ul><p style="min-height:1.5em"><strong>Be part of something bold</strong> 🌍</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You’ll help shape a company that’s defining a new category and becoming the standard for how factories digitize work</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>🪄 What we will trust you with is:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Full ownership of the marketing function </p></li><li><p style="min-height:1.5em">Designing and executing online and offline campaigns</p></li><li><p style="min-height:1.5em">Monitoring campaign performance, analyzing results, and improving based on insights</p></li><li><p style="min-height:1.5em">Managing and growing the internal marketing team and external agencies</p></li><li><p style="min-height:1.5em">Ensuring smooth marketing operations with a data-driven structure and clear reporting</p></li><li><p style="min-height:1.5em">Defining our propositions and marketing messages in close collaboration with product, sales, and customer success</p></li><li><p style="min-height:1.5em">Owning and optimizing our digital presence: including the website, content, and conversion flows</p></li><li><p style="min-height:1.5em">Building and managing a scalable lead generation engine to ensure a steady stream of high-quality inbound leads</p></li><li><p style="min-height:1.5em">Driving the entire funnel - from first touch to sales-accepted leads</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>🤝 We want YOU because:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You have 5+ years of hands-on experience in B2B software marketing, with a clear track record of owning and scaling results</p></li><li><p style="min-height:1.5em">You’re not just strategic - you execute. You build campaigns, write briefs, optimize pages, and track metrics</p></li><li><p style="min-height:1.5em">You’ve owned the full marketing funnel and can talk us through how you’ve moved leads from click to close</p></li><li><p style="min-height:1.5em">You’re passionate about how AI is reshaping the marketing playbook - you stay ahead of trends and already use it to achieve even better results</p></li><li><p style="min-height:1.5em">Experience in enterprise software or the manufacturing industry is a strong plus</p></li><li><p style="min-height:1.5em">You thrive on autonomy and ownership, and you build pragmatic processes that drive results</p></li><li><p style="min-height:1.5em">You're fluent in English (German is a plus)</p></li><li><p style="min-height:1.5em">You bring ambition, clarity, and confidence - and you're ready to take the stage as the face of marketing at Workerbase</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>🎁 Some more cool things WORKERBASE can offer you:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">The unique opportunity to drive a revolution in the manufacturing industry at Fortune 500 clients</p></li><li><p style="min-height:1.5em">Great responsibility right from the start and the opportunity to shape where our business is going</p></li><li><p style="min-height:1.5em">Growing team with diverse backgrounds to work with and learn from</p></li><li><p style="min-height:1.5em">Flexible and hybrid work environment</p></li><li><p style="min-height:1.5em">Jobrad </p></li><li><p style="min-height:1.5em">Wellpass</p></li><li><p style="min-height:1.5em">Competitive compensation </p></li><li><p style="min-height:1.5em">Learning &amp; Development Budget</p></li><li><p style="min-height:1.5em">Cool central office in Munich and legendary company events</p></li><li><p style="min-height:1.5em">Employee Stock Options to participate in the company’s success</p></li></ul><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>