Marketing Manager / Marketing Lead, Global B2B

<p>Munich or London | Hybrid | Global remit</p> <p>Are you an experienced B2B marketer ready to move beyond simply delivering campaigns and take genuine ownership of a marketing function?</p> <p>I am partnering with an established, highly respected international business at an exciting point in its development. Following a recent management buyout and with ambitious global growth plans underway, they are looking for a <strong>Marketing Manager / Marketing Lead</strong> to help shape the next stage of their journey.</p> <p>This is a newly created, highly visible role, <strong>reporting directly to the CEO</strong> and working closely with the senior leadership team and Board.</p> <p>It is an unusual opportunity for someone who wants both <strong>strategic influence and hands-on ownership</strong>.</p> <h2>Tasks</h2> <p>You will take the lead in translating ambitious business growth plans into a clear and commercially focused marketing strategy.</p> <p>This isn't a role where you'll inherit a large corporate marketing machine.</p> <p>Instead, you'll have the opportunity to shape the direction of marketing, strengthen and evolve an established brand, support international expansion and new service launches, and gradually build the marketing capability around you.</p> <p>You'll work closely with an existing Marketing Executive who supports the tactical execution, while you provide the strategic direction, commercial thinking and senior stakeholder partnership.</p> <p>Your remit will include:</p> <ul> <li>Developing and delivering the overall marketing strategy in line with business objectives</li> <li>Acting as a trusted marketing adviser to the CEO, Board and senior leadership team</li> <li>Strengthening the company's positioning, messaging and external profile</li> <li>Supporting the launch of new services and expansion into new international markets</li> <li>Developing digital, social, content, PR and communications strategy</li> <li>Partnering with business leaders to turn marketing activity into tangible business-development opportunities</li> <li>Acting as guardian and ambassador of the brand globally</li> <li>Identifying opportunities to increase visibility with clients and the wider market</li> <li>Managing external agencies and specialist partners</li> <li>Measuring marketing effectiveness and ROI</li> <li>Leading and developing the existing marketing resource and helping build the function as the organisation grows</li> </ul> <h2>Requirements</h2> <p>We're interested in speaking with commercially minded marketers who combine <strong>strategic thinking with the willingness to execute</strong>.</p> <p>You may already be a Marketing Manager or Head of Marketing, or perhaps you're a strong Senior Marketing Manager ready for the opportunity to step up and take ownership of a function.</p> <p>You'll probably bring around <strong>5–10 years of relevant B2B marketing experience</strong>, ideally gained within professional services, executive search/recruitment, financial services, private markets, consulting or another international B2B environment.</p> <p>Most importantly, you'll be someone who can understand a business quickly and turn its ambitions into a compelling marketing proposition.</p> <p>You'll need to be comfortable sitting across the table from senior leaders, contributing your own ideas and, when appropriate, <strong>constructively challenging their thinking</strong>.</p> <p>We're looking for someone entrepreneurial, curious and commercially aware who can see both the big picture and the detail required to deliver it.</p> <p>The organisation has been established for around 30 years, operates internationally and employs approximately 80 people across eight offices.</p> <p>Following a successful management buyout, the business is entering a new phase of growth, making this an opportunity to influence <strong>what marketing looks like for the organisation rather than simply inheriting what already exists</strong>.</p> <p>The successful person will have direct access to the CEO and leadership team, international exposure and considerable scope to grow the role as the business expands.</p> <p><strong>Location:</strong> Munich (or London)<br> <strong>Working model:</strong> Office-led/hybrid, with flexibility<br> <strong>Salary:</strong> Competitive and dependent on experience 60k - 95K EUR<br> <strong>Start:</strong> Flexible, candidates with standard German notice periods are absolutely welcome.</p> <p>If you're an ambitious B2B marketer who enjoys building, influencing and creating visible commercial impact, I'd love to hear from you.</p> <p><strong>Please contact me directly for a confidential conversation.</strong></p> <p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>