Meta Ads Pro — Paid Social Media Buyer

<p><b>Join Our Team</b></p> <p>Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.</p> <p>As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.</p> <p>We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.</p> <h3>About the role:</h3> <p>We are looking for a highly analytical and performance-driven <strong>Meta Ads Pro</strong> to manage, optimize, and scale paid social advertising campaigns across Meta platforms.</p> <p>This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.</p> <p>You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.</p> <h3>What you will do:</h3> <ul> <li>Build, launch, manage, and optimize Meta advertising campaigns</li> <li>Manage campaign structure, budgets, pacing, and scaling decisions</li> <li>Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures</li> <li>Monitor and analyze campaign performance across key performance indicators</li> <li>Identify winning and underperforming creatives based on performance data</li> <li>Collaborate with creative teams to generate new testing ideas and improve campaign performance</li> <li>Maintain organized account structures and naming conventions</li> <li>Provide weekly reporting, insights, and actionable recommendations</li> <li>Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks</li> </ul> <h3>Requirements:</h3> <ul> <li><strong>5+ years of hands-on Meta Ads experience</strong></li> <li>Proven experience managing paid social campaigns for eCommerce brands</li> <li>Experience working in high-performance, data-driven marketing environments</li> <li>Strong analytical and reporting skills</li> <li>Experience managing significant advertising budgets</li> <li>Excellent attention to detail and campaign organization</li> <li>Strong English communication skills</li> <li>Ability to make optimization decisions based on performance data</li> </ul> <h3>Must have:</h3> <li>Deep expertise in Meta Ads Manager</li> <li>Strong understanding of: <ul> <li>Meta Pixel</li> <li>Conversion API (CAPI)</li> <li>Attribution models</li> <li>Audience segmentation</li> <li>Experience managing <strong>$70,000+ monthly ad spend</strong></li> <li>Strong understanding of eCommerce metrics, including: <ul> <li>ROAS</li> <li>CPA</li> <li>MER</li> <li>bCAC</li> <li>Contribution Margin</li> <li>AOV</li> <li>CTR</li> <li>CPC</li> <li>CPM</li> <li>CVR</li> <li>Experience scaling eCommerce brands through Meta advertising</li> <li>Experience running creative testing programs</li> <li>Ability to translate performance data into optimization strategies</li> </ul> </li> </ul> </li> <h3>Nice to Have:</h3> <li>Experience with Shopify brands</li> <li>Experience in: <ul> <li>CPG</li> <li>Food &amp; Beverage</li> <li>Outdoor</li> <li>Lifestyle</li> <li>Consumer Products</li> <li>Experience with TikTok Ads</li> <li>Experience with Google Ads</li> <li>Familiarity with Andromeda and GEM frameworks</li> <li>Experience collaborating closely with creative teams</li> </ul> </li> <h3>Compensation</h3> <h3>Additional Information</h3> <p><b>Benefits &amp; Perks:</b></p> <p>Home office;</p> <p>Competitive compensation based on experience;</p> <p>Career plans to allow for extensive growth in the company;</p> <p>International Projects;</p> <p>Oowlish English Program (Technical and Conversational);</p> <p>Oowlish Fitness with Total Pass;</p> <p>Games and Competitions;</p> <p><b>You can also apply here:</b></p> <p>Website: https://www.oowlish.com/work-with-us/</p> <p>LinkedIn: https://www.linkedin.com/company/oowlish/jobs/</p> <p>Instagram: https://www.instagram.com/oowlishtechnology/</p>