Neo Group: CRM Automation Manager

<img src="https://we-work-remotely.imgix.net/logos/0171/6434/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> Minsk, Minsk Region, Belarus <br /><strong>URL:</strong> <a href="http://neo.gg">http://neo.gg</a> </p> <strong>Description</strong><br><p>As part of our continued growth,&nbsp;<strong>Neo Group is recruiting on behalf of one of our local partners</strong>, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.</p><p>We are on the lookout for&nbsp;<strong>a CRM Automation Manager</strong>&nbsp;to join our&nbsp;<strong>CRM Team.</strong></p><p><strong>Role overview</strong></p><p>As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows.</p><p></p><p><strong>Responsibilities</strong></p><ul><li><strong>Automation Flows:</strong> Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.</li><li><strong>Onboarding Journeys:</strong> Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.</li><li><strong>Reactivation:</strong> Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.</li><li><strong>A/B Testing:</strong> Run A/B tests to improve funnel conversion rates and reactivation performance.</li><li><strong>Analytics &amp; Reporting:</strong> Analyze campaign results, build dashboards, and automate reporting and trigger logic.</li><li><strong>Insights &amp; Growth:</strong> Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.</li></ul><br><br><strong>Requirements</strong><br><ul><li><strong>Experience:</strong> 2+ years of experience in CRM automation or marketing automation.</li><li><strong>CRM Automation:</strong> Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.</li><li><strong>Automation Systems:</strong> Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.</li><li><strong>Analytics:</strong> Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.</li><li><strong>Cross-Functional Collaboration:</strong> Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.</li></ul><br><br><strong>Benefits</strong><br><ul><li>Remote work opportunity.</li><li>Flexible working schedule.</li><li>Interesting product.</li><li>Learning opportunities.</li><li>Career growth prospects.</li></ul> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/neo-group-crm-automation-manager">https://weworkremotely.com/remote-jobs/neo-group-crm-automation-manager</a></p>