Performance Marketing Lead

<p style="min-height:1.5em"><strong>Who we are:</strong></p><p style="min-height:1.5em">We're one of Europe's fastest-growing fintech companies – on a mission to create the world's most empowering way to pay.</p><p style="min-height:1.5em">We launched the product in 2020 and achieved double unicorn status, valued at $2 billion, and since then have taken on more than 6 million customers.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em">Our mission is to become the best way to pay for anything, anywhere and say goodbye to credit costs for everyone. This is huge. Want to join us?</p><p style="min-height:1.5em"><strong>The Role</strong></p><p style="min-height:1.5em">The role reports to the Director of Performance Marketing and is responsible for driving incremental profitable user &amp; transactional value (Gross Merchandise Value) growth via Performance Marketing channels, working collaboratively with the wider cross functional Growth team.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Day to Day Responsibilities</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Contribute to Performance Marketing Strategy across Paid Social, Paid App, Paid Search &amp; Programmatic advertising channels and landing page optimisation, to drive profitable incremental user acquisition &amp; retention, supporting the Director of Performance Marketing</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own Performance Marketing targets &amp; budgets for acquisition &amp; retention, working closely with senior Marketing, Growth &amp; Finance leadership on forecasting, planning &amp; optimisation</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Proactively identify growth opportunities in existing &amp; new channels, propose new initiatives to test, run experiments across creative, media buying and signals, report on outcomes and provide recommendations/iterative improvements</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own Paid Social creative strategy and analysis, working closely with the in-house design team and external video agency to produce high-performing ads</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Hands on campaign planning, execution, optimisation &amp; reporting</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Keep on top of latest performance marketing trends &amp; tools to improve efficiency and impact of performance marketing, and wider marketing &amp; design team</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Cross functional collaboration with wider marketing &amp; design function, as well as data, product, engineering, sales, finance &amp; risk teams to improve outcomes for customers, merchants &amp; Zilch</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>We're Looking for</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Proven performance marketer who is both strategic &amp; hands on, ideally in rapidly growing scale up environments with experience of managing multi-million pound annual budgets</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Significant Paid Social &amp; Paid App advertising experience, especially with creative optimisation</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience in landing page &amp; customer journey optimisation to ensure users have cohesive experience and ultimately improve acquisition conversion rates</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Proactive, user-centric, commercially astute and data-driven approach to problem solving &amp; identification of opportunities</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience with different experimentation / measurement techniques &amp; tools in performance marketing to understand incremental impact of activity &amp; spend</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Exceptional communication &amp; stakeholder management, with the ability to summarise deeply technical &amp; analytical topics to more strategic &amp; commercial stakeholders</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Specific required platform experience: Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, Appsflyer</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Productivity tools: Microsoft Office suite</p></li></ul><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Desirable but not essential: Programmatic (Display &amp; Video) and / or fintech industry experience, use of AI to improve performance marketing workflows and performance (e.g. creative production &amp; optimisation, identification of industry trends, reporting &amp; recommendations)</p></li></ul><p style="min-height:1.5em"><strong>Benefits.<br />Compensation &amp; Savings:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Pension scheme.</p></li><li><p style="min-height:1.5em">Death in Service scheme.</p></li><li><p style="min-height:1.5em">Income Protection.</p></li><li><p style="min-height:1.5em">Permanent employees enjoy access to our Share Options Scheme.</p></li><li><p style="min-height:1.5em">5% back on in-app purchases.</p></li><li><p style="min-height:1.5em">£200 for WFH Setup.</p></li></ul><p style="min-height:1.5em"><strong>Health &amp; Wellbeing:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Private Medical Insurance including;</p></li><li><p style="min-height:1.5em">GP consultations (video, telephone or face-to-face).</p></li><li><p style="min-height:1.5em">Prescribed medication.</p></li><li><p style="min-height:1.5em">In-patient, day-patient and out-patient care.</p></li><li><p style="min-height:1.5em">Mental health support.</p></li><li><p style="min-height:1.5em">Optical, dental &amp; audiological cover.</p></li><li><p style="min-height:1.5em">Physiotherapy.</p></li><li><p style="min-height:1.5em">Advanced cancer cover.</p></li><li><p style="min-height:1.5em">Menopause support.</p></li><li><p style="min-height:1.5em">Employee Assistance Programme including:</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Unlimited mental health sessions.</p></li><li><p style="min-height:1.5em">24/7 remote GP &amp; physiotherapy.</p></li><li><p style="min-height:1.5em">24/7 helpline for emotional &amp; practical support.</p></li></ul></li><li><p style="min-height:1.5em">Savings &amp; discounts on everyday shopping.</p></li><li><p style="min-height:1.5em">1:1 personalised well-being consultations.</p></li><li><p style="min-height:1.5em">Gym membership discounts.</p></li></ul><p style="min-height:1.5em"><strong>Family Friendly Policies:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Enhanced maternity pay.</p></li><li><p style="min-height:1.5em">Enhanced paternity pay.</p></li><li><p style="min-height:1.5em">Enhanced adoption pay.</p></li><li><p style="min-height:1.5em">Enhanced shared parental leave.</p></li></ul><p style="min-height:1.5em"><strong>Learning &amp; Development:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Professional Qualifications.</p></li><li><p style="min-height:1.5em">Professional Memberships.</p></li><li><p style="min-height:1.5em">Learning Suite for e-courses.</p></li><li><p style="min-height:1.5em">Internal Training Programmes.</p></li><li><p style="min-height:1.5em">FCA &amp; Regulatory training.</p></li></ul><p style="min-height:1.5em"><strong>Workplace Perks:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Hybrid working: office-based Monday, Wednesday, and Thursday; remote working Tuesday and Friday</p></li><li><p style="min-height:1.5em">Casual dress code.</p></li><li><p style="min-height:1.5em">Workplace socials.</p></li><li><p style="min-height:1.5em">Healthy snacks.</p></li></ul><p style="min-height:1.5em"></p><p>Find <a href="https://www.arbeitnow.co.uk">Jobs in United Kingdom</a> on Arbeitnow</a>