Performance Marketing Specialist (SEA/SEM focus)

<p style="min-height:1.5em">This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).</p><p style="min-height:1.5em"></p><p style="min-height:1.5em">We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.<br /></p><p style="min-height:1.5em"></p><h2>At Almedia, you’ll:</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Own way more, way earlier</strong> — you’ll be trusted with responsibility fast.</p></li><li><p style="min-height:1.5em"><strong>Push harder, get further</strong> — this isn’t a 9–5. We highly reward intensity.</p></li><li><p style="min-height:1.5em"><strong>Join a rare environment</strong> — you will work with ambitious high-speed, high-ownership people.</p></li><li><p style="min-height:1.5em"><strong>Fully present</strong> — we’re 5 days a week in the office to build the energising momentum we need.</p></li></ul><h1><strong>Performance Marketing Specialist</strong></h1><p style="min-height:1.5em">Salary range: €55,000-65,000/annum</p><p style="min-height:1.5em">We are seeking a high-caliber <strong>Performance Marketing Specialist</strong> to take full ownership of our <strong>Google Ads</strong> ecosystem. This is a critical, high-impact role within our centralized User Acquisition department, specifically designed for a technical expert who excels at scaling Search, Display, and UAC (Universal App Campaigns) at a global level. You will manage significant monthly budgets and be the primary architect of our growth strategy on Google, turning complex data into high-performing campaigns that drive millions of users to Freecash and our partner projects. This role demands a "strategic doer"—someone who can build a sophisticated long-term roadmap while remaining deeply hands-on with daily optimizations.</p><p style="min-height:1.5em"></p><h2>What You'll Do 🎯</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Own the Google Ecosystem:</strong> Take end-to-end responsibility for our Google Ads strategy, managing and scaling massive budgets across Search, Display, Discovery, and UAC to meet aggressive ROI and user acquisition targets.</p></li><li><p style="min-height:1.5em"><strong>Technical Campaign Excellence:</strong> Execute hands-on optimizations, including advanced bidding strategies, deep keyword research, audience segmentation, and structural account refinements to maximize efficiency.</p></li><li><p style="min-height:1.5em"><strong>Data-Driven Roadmap:</strong> Analyze deep-funnel performance data to identify growth levers, translate findings into actionable strategies, and maintain a rigorous testing roadmap for creatives and landing pages.</p></li><li><p style="min-height:1.5em"><strong>Process Engineering:</strong> Build and implement scalable marketing processes and reporting frameworks that allow for rapid decision-making and cross-project transparency within the UA department.</p></li><li><p style="min-height:1.5em"><strong>Cross-Functional Collaboration:</strong> Partner closely with our Creative team to iterate on high-performing assets and with our Data/Product teams to ensure attribution accuracy and alignment with broader business KPIs.</p></li></ul><p style="min-height:1.5em"></p><h2>What You'll Bring 💡</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Senior-Level Expertise:</strong> 4+ years of experience specifically managing large-scale Google Ads accounts, with a proven track record of scaling budgets while maintaining target ROAS/CPA.</p></li><li><p style="min-height:1.5em"><strong>Platform Mastery:</strong> In-depth knowledge of Google’s bidding algorithms, tracking requirements (GTM/GA4), and the nuances of mobile app tracking within the Google ecosystem.</p></li><li><p style="min-height:1.5em"><strong>Analytical Rigor:</strong> Exceptional ability to navigate complex datasets using SQL and Excel to uncover trends that others miss.</p></li><li><p style="min-height:1.5em"><strong>Hands-on Execution:</strong> A history of being a "doer" who takes pride in the technical setup and daily performance of campaigns, rather than just managing agencies.</p></li><li><p style="min-height:1.5em"><strong>Strategic Agility:</strong> The ability to pivot between different projects and goals within the UA department, adapting your Google Ads expertise to meet the specific needs of various internal products.</p></li></ul><p style="min-height:1.5em"></p><h2>What Makes You a Great Fit 🌟</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>You are a Proactive Owner:</strong> You don’t wait for instructions; you identify inefficiencies in an account and fix them immediately.</p></li><li><p style="min-height:1.5em"><strong>You are a Systems Thinker:</strong> You love building repeatable processes that make scaling easier and more predictable.</p></li><li><p style="min-height:1.5em"><strong>You are Growth-Obsessed:</strong> You thrive on the challenge of hitting ambitious targets and are constantly looking for the next 1% improvement that can lead to massive scale.</p></li></ul><p style="min-height:1.5em"></p><h2><strong>Why Almedia? 🎁</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Own Our Growth:</strong> We offer all Berlin-based employees equity in Almedia to truly be a part of our success.</p></li><li><p style="min-height:1.5em"><strong>Scale With Almedia:</strong> Grow alongside a startup that has been profitable from day one.</p></li><li><p style="min-height:1.5em"><strong>Central Berlin Office:</strong> Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.</p></li><li><p style="min-height:1.5em"><strong>Other Benefits:</strong> Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.</p></li></ul><p style="min-height:1.5em">We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.</p><hr><p>Compensation: €55K – €65K • Offers Equity • Offers Bonus</p><ul><li> • €55K – €65K • Offers Equity • Offers Bonus</li></ul><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>