Product Marketing Manager

<h1><strong>About us</strong></h1><p style="min-height:1.5em">Rentman is a B2B SaaS scale-up building a smart, powerful operations management platform to support event and media production teams. Our users plan everything from small shoots to massive festivals in 70+ countries, and they all rely on Rentman to keep their gear, people, and timing perfectly in sync. We’re based in Utrecht (NL) with a second office in Toronto (CA), and our 100+ team members work in a culture that’s open, flat, and inclusive, where curiosity drives us, ownership matters, and everyone has the freedom to challenge ideas and make an impact. Check out our <a target="_blank" rel="noopener" href="https://rentman.io/public-roadmap">public roadmap</a> to see what’s coming next!</p><p style="min-height:1.5em"></p><div style="text-align:left"><img style="max-width:100%" src="https://app.ashbyhq.com/api/images/user-content/d722c125-c3d1-4d3f-8dbf-08d8ac4ab137/1abd1b97-44fa-4e7c-92e0-d04d95cf059f/Screenshot_2026-07-22_at_17.03.37.png" /></div><p style="min-height:1.5em"></p><h1><strong>Mission of this role</strong></h1><p style="min-height:1.5em">As a Product Marketing Manager, you drive revenue by leading the go-to-market of Rentman's new features, products and add-ons. You position each one so new customers buy in and existing customers add it to what they already use.</p><p style="min-height:1.5em">Without this role, no one leads the cross-functional push that grows revenue from both new and existing customers.</p><p style="min-height:1.5em"></p><h1><strong>What you'll do</strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Develop and refine Rentman’s messaging and positioning to clearly communicate the value of our products to key customer segments</p></li><li><p style="min-height:1.5em">Build a strong understanding of customer needs, pain points, and decision-making processes across our key markets and industries and educate other departments on the findings</p></li><li><p style="min-height:1.5em">Identify the user value of new features, craft impactful messaging, and execute feature and product launches to drive awareness and adoption</p></li><li><p style="min-height:1.5em">Lead product marketing content development, creating compelling and persuasive content to support product positioning, feature launches, and customer engagement</p></li><li><p style="min-height:1.5em">Support our go-to-market (GTM) product initiatives, collaborating with cross-functional teams to ensure effective product positioning and rollout strategies</p></li><li><p style="min-height:1.5em">Keep all product documentation (internal and external) up to date, ensuring clear value propositions that align with brand standards</p></li></ul><p style="min-height:1.5em"></p><div style="text-align:left"><img style="max-width:100%" src="https://app.ashbyhq.com/api/images/user-content/d722c125-c3d1-4d3f-8dbf-08d8ac4ab137/3c95dc18-9519-4446-b1af-13a805537681/Screenshot_2026-07-23_at_10.38.46.png" /></div><p style="min-height:1.5em"></p><h1><strong>What we are looking for </strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">3+ years product marketing experience owning positioning, messaging, and go-to-market for product or feature launches (B2B SaaS preferred)</p></li><li><p style="min-height:1.5em">You can point to specific launches they led and the adoption or revenue result</p></li><li><p style="min-height:1.5em">Strong written communication: clear, jargon-free messaging for varied audiences</p></li><li><p style="min-height:1.5em">Comfortable using product usage data (e.g. Mixpanel) to define and track whether a launch worked</p></li><li><p style="min-height:1.5em">Worked cross-functionally with Product, Sales, and Customer Success</p><p style="min-height:1.5em"></p></li></ul><h2><strong>Nice to haves</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience marketing monetized add-ons or features (expansion, not just adoption)</p></li><li><p style="min-height:1.5em">Familiarity with the events/media production/rental industry, or a comparable vertical SaaS</p></li><li><p style="min-height:1.5em">Experience in vertical B2B SaaS</p></li><li><p style="min-height:1.5em">Experience in Product-Led Growth (PLG) companies</p></li><li><p style="min-height:1.5em">Tools: HubSpot, Mixpanel, Appcues, Chameleon, Klue, Google Analytics</p><p style="min-height:1.5em"></p></li></ul><h1><strong>What you’ll get </strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Competitive salary based on experience, plus 8% holiday allowance</p></li><li><p style="min-height:1.5em">A results-based bonus based on company performance (up to a full 13th month's salary)</p></li><li><p style="min-height:1.5em">25 vacation days to recharge</p></li><li><p style="min-height:1.5em">Earn an extra day of PTO for each year at Rentman, from your second anniversary up to five years.</p></li><li><p style="min-height:1.5em">A 4-week paid sabbatical after 5 years to go on an adventure</p></li><li><p style="min-height:1.5em">Flexible WFH policy &amp; work from anywhere for 4 weeks a year</p></li><li><p style="min-height:1.5em">Pension plan through BrightPensioen</p></li><li><p style="min-height:1.5em">An annual training budget to grow your skills</p></li><li><p style="min-height:1.5em">Access to OpenUp for mental well-being and personal growth</p></li><li><p style="min-height:1.5em">Your choice of a shiny new Windows, Linux, or Mac</p></li><li><p style="min-height:1.5em">Stay active with the team: join the Rentman football team, squash and padel, plus a discounted Urban Sports membership</p></li><li><p style="min-height:1.5em">An OV Business card if you live more than 10km from the office</p></li><li><p style="min-height:1.5em">An ambitious, inclusive, and diverse international team</p></li><li><p style="min-height:1.5em">A flexible, energizing workplace with free lunches, office perks (PS5, ping pong, D&amp;D), legendary karaoke nights, and regular team activities</p></li><li><p style="min-height:1.5em">An amazing office in the heart of Utrecht, in the historic Drift 17</p></li></ul><p style="min-height:1.5em"></p><h1><strong>Our process</strong></h1><p style="min-height:1.5em">Here's a breakdown of our recruitment process to give you a clear idea:</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Call with recruiter about the role (30 mins)</p></li><li><p style="min-height:1.5em">Past experience &amp; culture interview (60 mins)</p></li><li><p style="min-height:1.5em">Take-home assignment (max 120 mins)</p></li><li><p style="min-height:1.5em">Skill interview with assignment presentation (60 mins)</p></li><li><p style="min-height:1.5em">Final skills interview at our office with your future manager (45 mins)</p></li></ul><p style="min-height:1.5em"><br />Apply now! For questions or additional information, contact us at <a target="_blank" rel="noopener" ---------- style="min-height:1.5em"><em><br />At Rentman, we value diversity and are committed to creating an inclusive environment for all employees. We believe that our differences make us stronger and strive to foster a workplace where everyone feels valued and respected.</em></p><p>Find more <a href="https://www.arbeitnow.nl/english-speaking-jobs">English Speaking Jobs in Netherlands</a> on Arbeitnow</a>