Sales Director - Brand Partnerships (UK, IT, FR, ES)

<p><strong><span style="color:#000000">About Better Collective</span></strong></p><p><span style="color:#000000">Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.</span></p><p><span style="color:#000000">As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.</span></p><p><span style="color:#000000">We're looking for an experienced entrepreneurial Sales Director to build and scale our premium partnerships business across the UK, Italy, France and Spain.</span></p><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">About the Role</span></strong></p><p><span style="color:#000000">This is a strategic leadership role responsible for driving long-term partnerships with some of the world's largest brands across sectors including Automotive, Financial Services, FMCG, Consumer Electronics, Retail, Travel, Telecommunications and Luxury.</span></p><p><span style="color:#000000">Working closely with the Director of Ad Sales UK &amp; Europe, Product, Editorial and Marketing teams, you'll develop integrated commercial solutions that combine premium content, talent, audience intelligence and multiple Better Collective brands into market-leading partnerships.</span></p><p><span style="color:#000000">You'll have a genuine passion for sport and a deep understanding of modern sports fandom, recognising how audiences engage across live sport, digital media, creators, communities and premium content.</span></p><p><span style="color:#000000">This role is about building long-term strategic relationships that deliver sustainable commercial growth.</span></p><p style="min-height: 1.7em;"></p><h4><strong><span style="color:#000000">Key Responsibilities</span></strong></h4><p><strong><span style="color:#000000">Commercial Strategy</span></strong></p><ul><li><p><span style="color:#000000">Lead the development and execution of Better Collective's brand partnerships strategy across the UK, Italy, France and Spain</span></p></li><li><p><span style="color:#000000">Build category-specific go-to-market strategies across priority sectors</span></p></li><li><p><span style="color:#000000">Develop scalable sponsorship products and commercial IP</span></p></li><li><p><span style="color:#000000">Create integrated commercial propositions that move beyond traditional advertising</span></p></li><li><p><span style="color:#000000">Identify new revenue opportunities across key industry verticals</span></p></li><li><p><span style="color:#000000">Develop annual category growth plans</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Business Development</span></strong></p><p><span style="color:#000000">You will already have senior relationships with:</span></p><ul><li><p><span style="color:#000000">Global advertisers</span></p></li><li><p><span style="color:#000000">European brands</span></p></li><li><p><span style="color:#000000">The Big Six global agency holding groups</span></p></li><li><p><span style="color:#000000">Independent agencies</span></p></li><li><p><span style="color:#000000">Sponsorship agencies</span></p></li><li><p><span style="color:#000000">Sports marketing agencies</span></p></li></ul><p><span style="color:#000000">You'll build and manage a pipeline of strategic six and seven-figure partnership opportunities.</span></p><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Category Ownership</span></strong></p><p><span style="color:#000000">Lead Better Collective's sales strategy across:</span></p><ul><li><p><span style="color:#000000">Automotive</span></p></li><li><p><span style="color:#000000">Financial Services</span></p></li><li><p><span style="color:#000000">FMCG</span></p></li><li><p><span style="color:#000000">Consumer Electronics</span></p></li><li><p><span style="color:#000000">Retail</span></p></li><li><p><span style="color:#000000">Telecommunications</span></p></li><li><p><span style="color:#000000">Travel</span></p></li><li><p><span style="color:#000000">Lifestyle</span></p></li><li><p><span style="color:#000000">Luxury</span></p></li></ul><p><span style="color:#000000">Become the internal expert for these sectors.</span></p><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Premium Partnerships</span></strong></p><p><span style="color:#000000">Create integrated solutions including:</span></p><ul><li><p><span style="color:#000000">Premium sponsorships</span></p></li><li><p><span style="color:#000000">Branded entertainment</span></p></li><li><p><span style="color:#000000">Talent-led partnerships</span></p></li><li><p><span style="color:#000000">Video-first campaigns</span></p></li><li><p><span style="color:#000000">Audience Intelligence</span></p></li><li><p><span style="color:#000000">Creator collaborations</span></p></li><li><p><span style="color:#000000">Cross-market activations</span></p></li><li><p><span style="color:#000000">First-party data solutions</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Cross-functional Leadership</span></strong></p><p><span style="color:#000000">Work closely with:</span></p><ul><li><p><span style="color:#000000">Editorial</span></p></li><li><p><span style="color:#000000">Product</span></p></li><li><p><span style="color:#000000">Marketing</span></p></li><li><p><span style="color:#000000">Data</span></p></li><li><p><span style="color:#000000">Sales</span></p></li><li><p><span style="color:#000000">Operations</span></p></li></ul><p><span style="color:#000000">to develop commercially-led products from inception.</span></p><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Success Looks Like</span></strong></p><p><span style="color:#000000">Within 12 months you will have:</span></p><ul><li><p><span style="color:#000000">Established Better Collective as a trusted strategic partner for major European brands</span></p></li><li><p><span style="color:#000000">Secured multiple premium long-term partnerships across Europe</span></p></li><li><p><span style="color:#000000">Increased average partnership values</span></p></li><li><p><span style="color:#000000">Developed repeatable category playbooks</span></p></li><li><p><span style="color:#000000">Increased recurring partnership revenue</span></p></li><li><p><span style="color:#000000">Launched innovative premium commercial products</span></p></li></ul> <br> <p><strong><span style="color:#000000">Experience</span></strong></p><ul><li><p><span style="color:#000000">8+ years in media sales, partnerships or sponsorship</span></p></li><li><p><span style="color:#000000">Strong agency and direct client network</span></p></li><li><p><span style="color:#000000">Proven experience selling integrated partnerships and premium sponsorships</span></p></li><li><p><span style="color:#000000">Experience operating across multiple European markets</span></p></li><li><p><span style="color:#000000">A genuine passion for sport and an understanding of modern sports audiences</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Network</span></strong></p><p><span style="color:#000000">You'll have an established network across major global advertisers, official sports sponsors, rights holders and leading agency groups, with senior relationships spanning brands such as:</span></p><ul><li><p><span style="color:#000000">Adidas</span></p></li><li><p><span style="color:#000000">Nike</span></p></li><li><p><span style="color:#000000">Just Eat</span></p></li><li><p><span style="color:#000000">Mastercard</span></p></li><li><p><span style="color:#000000">Visa</span></p></li><li><p><span style="color:#000000">PepsiCo</span></p></li><li><p><span style="color:#000000">Heineken</span></p></li><li><p><span style="color:#000000">Qatar Airways</span></p></li><li><p><span style="color:#000000">Emirates</span></p></li><li><p><span style="color:#000000">Amazon</span></p></li><li><p><span style="color:#000000">Samsung</span></p></li><li><p><span style="color:#000000">Coca-Cola</span></p></li><li><p><span style="color:#000000">Red Bull</span></p></li><li><p><span style="color:#000000">EA SPORTS</span></p></li><li><p><span style="color:#000000">PlayStation</span></p></li><li><p><span style="color:#000000">Apple</span></p></li><li><p><span style="color:#000000">BMW</span></p></li><li><p><span style="color:#000000">Mercedes-Benz</span></p></li><li><p><span style="color:#000000">American Express</span></p></li></ul><p><span style="color:#000000">Experience working with brands that activate around premium sports properties (i.e UEFA Champions League, UEFA Europa League, Premier League) would be highly advantageous.</span></p><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Skills</span></strong></p><p><span style="color:#000000">You are:</span></p><ul><li><p><span style="color:#000000">A genuine passion for sport and sports culture</span></p></li><li><p><span style="color:#000000">A deep understanding of how brands engage modern sports fans</span></p></li><li><p><span style="color:#000000">Strategic commercial thinking</span></p></li><li><p><span style="color:#000000">A consultative approach to partnership selling</span></p></li><li><p><span style="color:#000000">Exceptional executive relationship building skills</span></p></li><li><p><span style="color:#000000">An entrepreneurial mindset with a passion for creating new commercial opportunities</span></p></li><li><p><span style="color:#000000">Strong storytelling and presentation skills</span></p></li><li><p><span style="color:#000000">Excellent negotiation and influencing ability</span></p></li><li><p><span style="color:#000000">The ability to collaborate across editorial, product, marketing and commercial teams</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Why Join?</span></strong></p><p><span style="color:#000000">This is an opportunity to help shape the next phase of Better Collective's commercial evolution.</span></p><p><span style="color:#000000">You'll have the freedom to create innovative partnership products, build long-term relationships with some of the world's biggest brands and influence how Better Collective delivers value to advertisers across Europe.</span></p><p><span style="color:#000000">Working at the intersection of sport, content, talent and audience intelligence, you'll help build a premium partnerships business designed for the future of sports marketing.</span></p><p>Find more <a href="https://www.arbeitnow.co.uk/english-speaking-jobs">English Speaking Jobs in United Kingdom</a> on Arbeitnow</a>