Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe)

<p><strong><span style="color:#000000">About Better Collective</span></strong></p><p><span style="color:#000000">Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.</span></p><p><span style="color:#000000">As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.</span></p><p><span style="color:#000000">Gaming and esports represent one of our biggest growth opportunities.</span></p><p><span style="color:#000000">We're looking for an entrepreneurial sales leader to build and scale this vertical across Europe.</span></p><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">About the Role</span></strong></p><p><span style="color:#000000">This is not a traditional media sales role. You will lead the direct sales strategy for Better Collective's gaming and esports portfolio, leading the development of long-term partnerships across brands including:</span></p><ul><li><p><span style="color:#000000">FUTBIN</span></p></li><li><p><span style="color:#000000">HLTV</span></p></li><li><p><span style="color:#000000">Dust2</span></p></li></ul><p><span style="color:#000000">Working closely with the Director of Ad Sales UK &amp; Europe, Product, Editorial and Marketing teams, you will develop new commercial propositions that move beyond traditional display advertising into premium sponsorships, partnerships, tournaments, branded content and audience-led solutions.</span></p><p><span style="color:#000000">You'll have a genuine passion for sport, gaming and fan culture, with a deep understanding of how modern sports audiences engage across gaming, esports, creators and digital communities.</span></p><p style="min-height: 1.7em;"></p><h4><strong><span style="color:#000000">Key Responsibilities</span></strong></h4><p><strong><span style="color:#000000">Sales Strategy</span></strong></p><ul><li><p><span style="color:#000000">Develop and execute Better Collective's gaming and esports commercial strategy across UK &amp; Europe.</span></p></li><li><p><span style="color:#000000">Identify new revenue opportunities across gaming, technology and youth-focused categories.</span></p></li><li><p><span style="color:#000000">Build scalable commercial products that go beyond traditional advertising.</span></p></li><li><p><span style="color:#000000">Develop annual category strategies for gaming and esports.</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Business Development</span></strong></p><p><span style="color:#000000">You will already have senior relationships with:</span></p><ul><li><p><span style="color:#000000">Gaming publishers</span></p></li><li><p><span style="color:#000000">Console manufacturers</span></p></li><li><p><span style="color:#000000">PC hardware brands</span></p></li><li><p><span style="color:#000000">Technology companies</span></p></li><li><p><span style="color:#000000">Telecommunications</span></p></li><li><p><span style="color:#000000">Energy drinks</span></p></li><li><p><span style="color:#000000">The Big Six global agency holding groups&nbsp;</span></p></li><li><p><span style="color:#000000">Agencies specialising in gaming</span></p></li></ul><p><span style="color:#000000">Own a pipeline of strategic partnerships worth six and seven figures.</span></p><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Premium Partnerships</span></strong></p><p><span style="color:#000000">Develop integrated commercial solutions including:</span></p><ul><li><p><span style="color:#000000">Tournament sponsorships</span></p></li><li><p><span style="color:#000000">Creator partnerships</span></p></li><li><p><span style="color:#000000">Premium video</span></p></li><li><p><span style="color:#000000">Live activations</span></p></li><li><p><span style="color:#000000">Community programmes</span></p></li><li><p><span style="color:#000000">Product launches</span></p></li><li><p><span style="color:#000000">Audience Intelligence solutions</span></p></li><li><p><span style="color:#000000">First-party data partnerships</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Cross-functional Leadership</span></strong></p><p><span style="color:#000000">Work closely with:</span></p><ul><li><p><span style="color:#000000">Editorial</span></p></li><li><p><span style="color:#000000">Product</span></p></li><li><p><span style="color:#000000">Marketing</span></p></li><li><p><span style="color:#000000">Data</span></p></li><li><p><span style="color:#000000">Sales</span></p></li><li><p><span style="color:#000000">Operations</span></p></li></ul><p><span style="color:#000000">to develop commercially-led products from inception.</span></p><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Commercial Innovation</span></strong></p><p><span style="color:#000000">Identify opportunities to create:</span></p><ul><li><p><span style="color:#000000">New sponsorship products</span></p></li><li><p><span style="color:#000000">New gaming IP</span></p></li><li><p><span style="color:#000000">Premium commercial franchises</span></p></li><li><p><span style="color:#000000">Recurring revenue opportunities</span></p></li><li><p><span style="color:#000000">Pan-European partnership programmes</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Success Looks Like</span></strong></p><p><span style="color:#000000">Within 12 months you will have:</span></p><ul><li><p><span style="color:#000000">Established relationships with Europe's leading gaming advertisers</span></p></li><li><p><span style="color:#000000">Secured multiple premium strategic partnerships</span></p></li><li><p><span style="color:#000000">Increased average deal values significantly</span></p></li><li><p><span style="color:#000000">Built a repeatable gaming GTM framework</span></p></li><li><p><span style="color:#000000">Developed recurring sponsorship products</span></p></li><li><p><span style="color:#000000">Positioned FUTBIN and HLTV as premium commercial assets</span></p></li></ul> <br> <p><strong><span style="color:#000000">Experience</span></strong></p><ul><li><p><span style="color:#000000">8+ years in commercial media sales, partnerships or sponsorship</span></p></li><li><p><span style="color:#000000">Strong gaming and esports industry experience</span></p></li><li><p><span style="color:#000000">Proven track record selling premium partnerships</span></p></li><li><p><span style="color:#000000">Experience working with agencies and direct brands</span></p></li><li><p><span style="color:#000000">Strong understanding of gaming audiences</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Network</span></strong></p><p><span style="color:#000000">Existing senior relationships with companies such as:</span></p><ul><li><p><span style="color:#000000">EA SPORTS</span></p></li><li><p><span style="color:#000000">PlayStation</span></p></li><li><p><span style="color:#000000">Xbox</span></p></li><li><p><span style="color:#000000">Logitech</span></p></li><li><p><span style="color:#000000">Red Bull</span></p></li><li><p><span style="color:#000000">Intel</span></p></li><li><p><span style="color:#000000">Samsung</span></p></li><li><p><span style="color:#000000">ASUS</span></p></li><li><p><span style="color:#000000">NVIDIA</span></p></li><li><p><span style="color:#000000">Razer</span></p></li><li><p><span style="color:#000000">Secretlab</span></p></li><li><p><span style="color:#000000">Alienware</span></p></li><li><p><span style="color:#000000">SteelSeries</span></p></li><li><p><span style="color:#000000">HyperX</span></p></li><li><p><span style="color:#000000">Corsair</span></p></li><li><p><span style="color:#000000">Ubisoft</span></p></li><li><p><span style="color:#000000">Riot Games</span></p></li><li><p><span style="color:#000000">Epic Games</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Skills</span></strong></p><p><span style="color:#000000">You are:</span></p><ul><li><p><span style="color:#000000">A genuine passion for sport, gaming and esports</span></p></li><li><p><span style="color:#000000">A strong understanding of modern fan culture and digital communities</span></p></li><li><p><span style="color:#000000">Strategic commercial thinking</span></p></li><li><p><span style="color:#000000">A consultative approach to partnership selling</span></p></li><li><p><span style="color:#000000">Exceptional relationship-building skills</span></p></li><li><p><span style="color:#000000">An entrepreneurial mindset with a passion for creating new commercial opportunities</span></p></li><li><p><span style="color:#000000">Strong storytelling and presentation skills</span></p></li><li><p><span style="color:#000000">Excellent negotiation and influencing ability</span></p></li><li><p><span style="color:#000000">The ability to collaborate across editorial, product, marketing and commercial teams</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#000000">Why Join?</span></strong></p><p><span style="color:#000000">This is a unique opportunity to shape one of Better Collective's fastest growing commercial verticals.</span></p><p><span style="color:#000000">You'll have the freedom to create innovative premium products, build strategic partnerships and influence the future commercial direction of Better Collective's gaming and esports business. Working at the intersection of sport, gaming and entertainment, you'll help some of the world's biggest brands connect with highly engaged fan communities across Europe.</span></p><p>Find <a href="https://www.arbeitnow.co.uk">Jobs in United Kingdom</a> on Arbeitnow</a>