About this job
<p>You'll be joining a fast-scaling, founder-led company that is redefining an entire industry. Founded in 2014, this European B2B signage company has built a premium brand trusted by some of the most recognisable names in retail, hospitality, tech, and luxury — think global household brands across Germany, Sweden, Poland, and beyond.</p>
<p>What makes this company unique is its ambition: to become the first truly scalable business in a sector that has historically been fragmented, craft-based, and impossible to systematise. Through smart processes, technology, and now AI, they are doing exactly that. This is not a startup at zero — it's a proven business with real revenue, real clients, and a clear roadmap to European market leadership.</p>
<p>With offices in Berlin, Wrocław, and Helsingborg, they're at an exciting inflection point and building the senior commercial team to take them there.</p>
<p>This is one of the most important hires the company will make this year. As Sales Director, you'll architect the commercial engine — owning inbound and outbound sales, CRM and AI-driven workflow transformation, and the full customer experience from first touch to retention. You'll manage and develop a growing team of sales consultants, working closely with the founders to shape strategy and execute with discipline.</p>
<h2>Tasks</h2>
<ul>
<li>Grow and develop the inbound sales team, outbound function, aftersales, and offline conversion</li>
<li>Own sales team targets and metrics — structured planning and execution, not gut-feel management</li>
<li>Drive customer satisfaction and retention of key brand clients</li>
<li>Oversee the CRM system and full customer journey</li>
<li>Develop market and customer understanding to inform product, pricing, and strategy</li>
<li>Manage client relationships and resolve disputes when they arise</li>
</ul>
<h2>Requirements</h2>
<ul>
<li>3+ years of experience in sales, with at least some time leading or mentoring a team</li>
<li>A strong sense of ownership — you take responsibility for outcomes, not just activities</li>
<li>Comfortable managing people and holding a team accountable to resultsSolid understanding of CRM systems, pipelines, and data-driven decision making</li>
<li>An appetite for AI-native tools and workflow automation — you don't need to have built it all before, but you need to be genuinely excited about it</li>
<li>German at native level — this is non-negotiableProfessional English</li>
<li>Based in Berlin or willing to relocate — this is an on-site role</li>
</ul>
<h2>Benefits</h2>
<ul>
<li>Competitive base salary, complemented by bonus packages and additional incentives</li>
<li>A genuine seat at the table — direct access to the founders and real influence over commercial strategy</li>
<li>The chance to grow into and shape a Head of Sales role at a profitable, scaling business</li>
<li>Berlin-based, on-site role with an international, mission-driven team</li>
</ul>
<p><strong>If this sounds like the right next step for you, we'd love to hear from you.</strong></p>
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