Senior Campaign and Performance Marketing Manager

&lt;h3 data-section-id=&quot;1l4u08w&quot; data-start=&quot;957&quot; data-end=&quot;977&quot;&gt;About Constructor&lt;/h3&gt; &lt;p data-start=&quot;979&quot; data-end=&quot;1260&quot;&gt;&lt;a href=&quot;https://constructor.org/&quot;&gt;Constructor&lt;/a&gt; is an international ecosystem spanning education, research, and technology. It includes &lt;a href=&quot;https://constructor.university/&quot;&gt;Constructor University Bremen&lt;/a&gt;, &lt;a&gt;Constructor Tech&lt;/a&gt;, &lt;a href=&quot;https://constructor.org/knowledge&quot;&gt;Constructor Knowledge&lt;/a&gt;, and partner entities such as EBAC, working together to advance how knowledge is created, taught, and applied.&lt;/p&gt; &lt;p data-start=&quot;1262&quot; data-end=&quot;1417&quot;&gt;&lt;a href=&quot;https://constructor.org/knowledge&quot;&gt;Constructor Knowledge&lt;/a&gt; sits at the heart of this ecosystem — connecting students, faculty, partners, media, and industry across our entities and programmes.&lt;/p&gt; &lt;h3&gt;About the Role&lt;/h3&gt; &lt;p&gt;We&#39;re looking for a hands on Senior Marketing Manager to own campaign strategy and execution across our multi channel, multi platform marketing operations. This is not a strategy only or purely managerial role; we need someone who can plan a campaign from scratch, build the tracking and data infrastructure behind it, and execute alongside the team. Strong technical fluency, structured thinking, and a bias toward doing over discussing are essential, along with the confidence to present campaign strategies and budgets to stakeholders and defend them.&lt;/p&gt; &lt;h3&gt;Key Responsibilities&lt;/h3&gt; &lt;p&gt;&lt;strong&gt;Campaign Strategy &amp;amp; Execution&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Build multi channel, multi platform campaign and marketing plans from the ground up: audience, budget, channel mix, creative direction&lt;/li&gt; &lt;li&gt;Execute hands on across performance channels (Google, Meta, LinkedIn, TikTok, etc.), not just oversee execution&lt;/li&gt; &lt;li&gt;Run and interpret A/B tests, budget allocation, and continuous optimization&lt;/li&gt; &lt;li&gt;Plan and adapt campaigns across international markets, different countries, audiences, and budgets, spanning both B2B and B2C contexts&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Technical &amp;amp; Data Infrastructure&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Set up and maintain campaign tracking (pixels, UTMs, attribution) across platforms&lt;/li&gt; &lt;li&gt;Contribute to building data warehouse / reporting infrastructure for campaign and budget analytics across channels&lt;/li&gt; &lt;li&gt;Own reporting dashboards and translate data into clear, actionable recommendations&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Creative &amp;amp; Brand&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Bring a strong eye for design; able to produce basic ad creatives independently, not just brief a designer&lt;/li&gt; &lt;li&gt;Ensure creative and messaging consistency across campaigns and channels&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Cross-Functional Ownership&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Propose and take ownership of campaign plans and marketing initiatives with minimal oversight&lt;/li&gt; &lt;li&gt;Collaborate with a wide range of requesters and stakeholders: management, design, CRM, website, PR, events, and student recruitment teams, among others&lt;/li&gt; &lt;li&gt;Adapt quickly to shifting priorities typical of a startup or scale up environment&lt;/li&gt; &lt;/ul&gt; &lt;h3&gt;Requirements&lt;/h3&gt; &lt;ul&gt; &lt;li&gt;5+ years in performance marketing / campaign management, ideally with agency experience&lt;/li&gt; &lt;li&gt;Demonstrated hands on technical skill: platforms management (Google, Meta, LinkedIn, TikTok, etc.), tracking setup, analytics, data infrastructure for campaign reporting&lt;/li&gt; &lt;li&gt;Experience working in startups or small, fast-moving teams; comfortable with ambiguity and multitasking&lt;/li&gt; &lt;li&gt;Experience running international campaigns across multiple countries/continents simultaneously, and working in a multicultural, cross-country team environment&lt;/li&gt; &lt;li&gt;Strong structured, analytical mindset; execution oriented over purely conceptual&lt;/li&gt; &lt;li&gt;Basic creative production skills (Canva, CapCut, Figma, or similar)&lt;/li&gt; &lt;li&gt;Self-driven learner who stays current on marketing technology and industry trends independently.&lt;/li&gt; &lt;/ul&gt; &lt;h3 data-section-id=&quot;moji85&quot; data-start=&quot;5656&quot; data-end=&quot;5672&quot;&gt;What we offer&lt;/h3&gt; &lt;ul data-start=&quot;5674&quot; data-end=&quot;5985&quot;&gt; &lt;li data-section-id=&quot;s0didp&quot; data-start=&quot;5734&quot; data-end=&quot;5835&quot;&gt;A central role in a growing international ecosystem connecting education, research, and technology.&lt;/li&gt; &lt;li data-section-id=&quot;17wt33h&quot; data-start=&quot;5836&quot; data-end=&quot;5926&quot;&gt;Direct exposure to senior leadership, world-class academics, and international partners.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt;<p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>