Job

Senior CRM Manager (m/f/d)

leasingmarkt · Africa

At a glance

Type: Job
Organisation: leasingmarkt
Location: Africa
Work mode: On-site
Deadline: Rolling / not stated
Posted: 26 Aug 2026

About this job

<div class="content-intro"><img style="max-width: 100%;"><img style="max-width: 100%;"><img style="max-width: 100%;"></div>A career driven by you.&nbsp;Join AutoScout24 Group and experience life in the fast lane.&nbsp;We’re&nbsp;not just leading the market;&nbsp;we’re&nbsp;creating it.&nbsp;We’re&nbsp;constantly innovating,&nbsp;evolving&nbsp;and transforming things for our customers.&nbsp;We’re&nbsp;driven,&nbsp;ambitious&nbsp;and determined to do our best&nbsp;work,&nbsp;together. For a career that&nbsp;doesn’t&nbsp;stand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community.&nbsp; &nbsp; In this pivotal role, you will own the CRM strategy for&nbsp;LeasingMarkt, working closely with the AutoScout24 CRM&nbsp;Lead&nbsp;to define the&nbsp;strategy,&nbsp;roadmap and accelerate customer engagement across Email, App Push, and WhatsApp. You will partner with Product&nbsp;and&nbsp;Engineering teams to deliver impactful CRM initiatives,&nbsp;optimize&nbsp;the customer lifecycle, and use data to continuously improve performance.&nbsp; A key priority for this role will be leading&nbsp;LeasingMarkt's&nbsp;migration from Salesforce Marketing Cloud to&nbsp;Iterable, laying the foundations for a scalable, modern CRM ecosystem that unlocks new opportunities for personalization, automation, and AI-powered customer engagement.&nbsp; What&nbsp;you'll&nbsp;do&nbsp; <ul> <li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;·&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Own the CRM roadmap:&nbsp;Define and execute the CRM strategy for&nbsp;LeasingMarkt, aligning CRM initiatives with business&nbsp;objectives&nbsp;and customer lifecycle priorities.&nbsp;&nbsp;</li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;·&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Own and&nbsp;optimize&nbsp;CRM engagement:&nbsp;Manage the end-to-end delivery of multi-channel CRM communications across Email, WhatsApp, and App Push. Continuously improve engagement, conversion, and retention by&nbsp;optimizing&nbsp;campaigns, customer journeys, and lifecycle communications.&nbsp;&nbsp;</li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;·&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">Drive personalization and lifecycle marketing:&nbsp;Develop audience growth strategies, build meaningful customer segments, and design personalized lifecycle journeys (e.g.&nbsp;onboarding, lead nurturing, re-engagement, and retention) to increase customer engagement and conversion.&nbsp;&nbsp;</li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;·&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">Lead the Salesforce Marketing Cloud →&nbsp;Iterable&nbsp;migration:&nbsp;Own the migration from planning through implementation, journey design, QA, testing, launch, and post-migration optimization, while ensuring business continuity.&nbsp;&nbsp;</li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="4" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;·&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">Drive CRM innovation:&nbsp;Identify&nbsp;and champion new opportunities in automation, AI, and personalization to continuously enhance&nbsp;the customer&nbsp;experience and scale CRM performance.&nbsp;</li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="4" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;·&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Measure and improve performance:&nbsp;Monitor CRM health through dashboards and KPIs, analyze campaign performance, run A/B tests, and translate insights into actionable improvements.&nbsp;&nbsp;</li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="4" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;·&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">Collaborate across teams:&nbsp;Partner closely with Product Managers, Engineers, Data Analysts, and Marketing stakeholders to deliver CRM initiatives and continuously improve&nbsp;the customer&nbsp;experience.&nbsp;</li> </ul> &nbsp; What you bring&nbsp; <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1">You bring at least 5 years of hands-on experience in&nbsp;CRM / Lifecycle Marketing, ideally in&nbsp;multi-channel environments.&nbsp;</li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1">Experience with CRM / marketing automation platforms (e.g.&nbsp;Salesforce Marketing Cloud,&nbsp;Iterable, Braze); migration experience is a plus.&nbsp;</li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1">You are comfortable operating with a&nbsp;high degree of independence. You will be the dedicated CRM manager for the&nbsp;LeasingMarkt&nbsp;brand—working from a different location than the central CRM team (based in Berlin)—and can confidently shape strategy, execute campaigns, and drive results end-to-end.&nbsp;</li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1">You can&nbsp;switch easily between strategic thinking and hands-on execution.&nbsp;You enjoy designing long-term CRM strategies just as much as creating and shipping day-to-day campaigns.&nbsp;</li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="5" data-aria-level="1">You have strong&nbsp;campaign execution skills&nbsp;to take campaigns from idea to send.&nbsp;</li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="6" data-aria-level="1">Comfortable with&nbsp;data and dashboards&nbsp;to measure impact and prioritize improvements.&nbsp;</li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="7" data-aria-level="1">Structured,&nbsp;proactive working style&nbsp;and confidence working with multiple stakeholders.&nbsp;</li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="8" data-aria-level="1">You are&nbsp;fluent in English&nbsp;(our working language). German&nbsp;proficiency&nbsp;is a plus.&nbsp;</li> </ul> &nbsp; A culture of growth &nbsp; With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.&nbsp;&nbsp; For a career where you can drive our business and shape your future, apply now.&nbsp;<div class="content-conclusion"><a href="https://www.leasingmarkt.de/karriere" target="_blank">https://www.leasingmarkt.de/karriere</a></div>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>

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1 Read the full details above and confirm you meet the eligibility criteria.
2 Prepare your documents — an updated CV, and any cover letter, proposal or certificates required.
3 Click Apply on official site to complete your application on leasingmarkt’s official page.
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