(Senior) CRM Tech Manager (w/m/x/d)

<h2>Join the ride!</h2> <p>Your mission is to make our user communication smarter, more automated, and<br> deeply personalized at scale. You take full ownership of our CRM infrastructure,<br> from transactional systems to AI-driven personalization, and constantly push the<br> boundaries of what is technically possible. You think in systems, not sends.</p> <p><strong>In short</strong><br> You build our CRM backbone using Braze, SQL, and AI to build automated,<br> personalized experiences that scale</p> <h2>Your Responsibility</h2> <ul> <li><strong>Campaign Excellence:</strong> You have deep technical experience in Braze, going<br> well beyond campaign execution into its advanced technical capabilities. You<br> are the go-to person when it comes to getting more out of the platform.</li> <li><strong>Personalization at Scale:</strong> You move us away from manual segment-building<br> toward fully automated, individually relevant communication - leveraging<br> data, AI, and behavioral triggers.</li> <li><strong>AI &#x26; Automation:</strong> You actively integrate AI tools into CRM workflows to<br> increase efficiency, relevance, and personalization depth across all<br> touchpoints.</li> <li><strong>Transactional System Management:</strong> You own the technical maintenance,<br> monitoring, and optimization of our transactional systems to ensure critical<br> user communication is reliable and performant.</li> <li><strong>Scaling Experimentation:</strong> You design and run systematic A/B and multivariate<br> tests to optimize engagement and drive CLV - with a clear data-driven<br> framework behind every decision.</li> </ul> <h2>Your Experience</h2> <ul> <li><strong>Experience:</strong> 4+ years in CRM and Marketing Automation, ideally in a fast-<br> paced, app-based B2C environment.</li> <li><strong>Braze:</strong> Hands-on Braze expertise is a must - you are technically fluent in the<br> platform and know how to unlock its advanced capabilities beyond standard<br> usage.</li> <li><strong>SQL:</strong> You are comfortable writing SQL for data extraction, segmentation, and<br> analysis.</li> <li><strong>Technical Stack:</strong> Solid understanding of HTML/CSS and Liquid templating.</li> <li><strong>AI-Affinity:</strong> You have a proven track record of integrating AI tools into<br> marketing workflows to drive personalization and automation efficiency.</li> <li><strong>Data Mindset:</strong> You don't just build - you measure, iterate, and optimize based<br> on clear KPIs.</li> <li><strong>Communication:</strong> Fluent in English.</li> </ul> <h2>Benefits</h2> <ul> <li><strong>Mobility:</strong> Choose between monthly MILES credits or the Deutschlandticket.</li> <li><strong>Fitness:</strong> Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.</li> <li><strong>Discounts:</strong> Access 1,500+ providers for discounts on sneakers, theater visits, and more.</li> <li><strong>Home Office:</strong> Enjoy the flexibility of working from our office in Berlin and from home.</li> <li><strong>Retirement:</strong> Secure your financial future with our attractive pension plan.</li> <li>Growth: We prioritize personal development through knowledge sharing and training opportunities (with the support from our HR Team and the Team Leads).</li> <li><strong>Social Impact:</strong> We dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity</li> </ul> <p>Find <a href="https://www.arbeitnow.com/">Jobs in Germany</a> on Arbeitnow</a>