Senior Growth Manager

<h1><strong>TL;DR</strong></h1><p style="min-height:1.5em">🌎 Remote-first, Europe-based (must be within CET +/-3 hours)</p><p style="min-height:1.5em">🍰 Competitive salary + eVSOPS</p><p style="min-height:1.5em">🌱 Backed by leading VCs like HV Capital, byFounders, Notion Capital…</p><p style="min-height:1.5em">🏦 Trusted by category leaders like Bolt, Typeform, Miro, Veed and more</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>🚀 Why join</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Scale-up with <strong>$10.3M in funding</strong> from top-tier investors.</p></li><li><p style="min-height:1.5em">Real traction - <strong>30+ new customers every month</strong>, <strong>10M+ end users monthly</strong>, and inbound already drives <strong>65% of live pipeline</strong>.</p></li><li><p style="min-height:1.5em">Small team, so you'll genuinely shape how marketing works here, not just execute someone else's playbook.</p></li><li><p style="min-height:1.5em">You'll own demand gen, influencer/WoM, partner &amp; affiliate, and sales enablement - the work doesn't get repetitive.</p></li><li><p style="min-height:1.5em">We actively learn about new tech and AI tools and adopt where we can - we use Claude, Cowork, skills and plugins ourselves, and expect you to as well.</p></li><li><p style="min-height:1.5em">Remote-first, but we get together regularly - company-wide and as a team.</p></li><li><p style="min-height:1.5em">The founding team consists of serial founders and experienced big-tech operators from <strong>Twilio, Wise, and Skype</strong>.</p></li></ul><p style="min-height:1.5em"></p><h1><strong>What We’re Building</strong></h1><p style="min-height:1.5em">We help Software companies turn their users and partners into a sales channel through referrals, sharing, and recommendations - <strong>15M+ end users</strong> interact with our system every month.</p><p style="min-height:1.5em">Category leaders including <strong>Bolt, Miro, and Veed</strong> trust Cello to accelerate their growth flywheel. Under the hood: attribution across complex user journeys, recommendation engines, and multi-tenant infrastructure serving hundreds of customers - deeper than you'd expect from a referral tool, and a good story to tell.</p><p style="min-height:1.5em">Inbound already drives 65% of our pipeline. The challenge now is to compound that advantage: run the demand gen and hero campaigns that keep pipeline growing, take our product content engine to the next level and operationalize our micro-influencer program.</p><p style="min-height:1.5em"></p><h1><strong>🌟 Your Mission</strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Demand Gen</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You own and run integrated campaigns for key moments - product launches, category events, funding announcements.</p></li><li><p style="min-height:1.5em">You own and run our flagship program, the <a target="_blank" rel="noopener noreferrer nofollow" href="https://thegtm10.com/"><strong>GTM10 Awards</strong></a>, end-to-end, and leverage community opportunities</p></li><li><p style="min-height:1.5em">You set the direction and quality bar for our content engine (in particular long-form content) and build strategic content collaborations with B2B SaaS growth practitioners (e.g. <a target="_blank" rel="noopener noreferrer nofollow" href="https://cello.so/the-growth-os-map-winning-in-the-age-of-channel-collapse/">example</a>).</p></li></ul></li><li><p style="min-height:1.5em"><strong>Product Marketing</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You support positioning and messaging for new features and releases, translating product updates into customer-facing narratives</p></li><li><p style="min-height:1.5em">You partner with product on launch plans, the customer newsletter, website updates, and pricing/packaging input.</p></li><li><p style="min-height:1.5em">You produce the sales collateral sales actually use: battlecards, one-pagers, customer success stories.</p></li></ul></li><li><p style="min-height:1.5em"><strong>Micro-Influencer:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You operationalize Cello's micro-influencer program - identify GTM practitioners, VCs, and Software operators as distribution partners, and track influencer-attributed pipeline and WoM reach.</p></li></ul></li><li><p style="min-height:1.5em">You'll work closely with <strong>Stefan (CEO)</strong> and <strong>Philipp (CoS)</strong>, alongside <strong>Andrea (content/SEO)</strong> and <strong>Julia (partnerships)</strong>, plus freelance design support and the sales team.</p></li></ul><p style="min-height:1.5em"></p><h1><strong>About You</strong></h1><p style="min-height:1.5em"><em>Required</em></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Grit and high self-motivation</strong> - you don't wait for a playbook, you build one, and keep pushing when the first things you try don't work.</p></li><li><p style="min-height:1.5em">At least <strong>5-7 years</strong> in a high-growth environment, ideally B2B software, having owned a content, growth, or demand gen function - not just contributed to one.</p></li><li><p style="min-height:1.5em"><strong>LLM-first</strong> - Claude (or similar) is your default for everything, and you're familiar with using Claude, Co-work, skills, and plugins</p></li><li><p style="min-height:1.5em">A proven track record running <strong>demand-gen</strong> and/ content programs that generate <strong>pipeline, not just traffic</strong>.</p></li><li><p style="min-height:1.5em">An <strong>excellent sense of design</strong> - you know what great looks like.</p></li><li><p style="min-height:1.5em"><strong>Organized and autonomous</strong> - you manage multiple workstreams without dropping things.</p></li><li><p style="min-height:1.5em">Solid <strong>technical understanding</strong> - comfortable enough with marketing/automation tooling, data and analytics, and the product itself to hold your own in a technical conversation with engineering.</p></li><li><p style="min-height:1.5em"><strong>Excellent English</strong> - sharp, clear, persuasive copy across formats.</p></li></ul><p style="min-height:1.5em"><em>Nice-to-haves</em></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">SEO/GEO Experience</p></li><li><p style="min-height:1.5em">Experience with <strong>CMS toolings</strong> (e.g. Framer, Webflow…)</p></li><li><p style="min-height:1.5em">Experience in a <strong>PLG or referral/WoM</strong> context</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"></p><h1><strong>Benefits</strong></h1><p style="min-height:1.5em">❤️ In the end, it’s all about the team and our culture. Understand why we love our job and see what it’s like to work at Cello in our <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.notion.so/59cf404a0de5444ab0732ec905925179">People Playbook</a>. We have some compelling perks and benefits.</p><h1></h1><p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>