Senior Influencer Marketing Manager (m/f/d)

<br><strong>Über die Rolle:</strong><p><p style="line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">You will take ownership of influencer marketing across </span><span style="font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Yoshi en</span><span style="font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> and </span><span style="font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Edeneve</span><span style="font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">, our new premium skincare brand launching this year. Working closely with our CMO, you'll develop creative partnerships that strengthen both brands, build long-term creator relationships, and turn influencer marketing into one of our key growth channels.</span></p></p><br><strong>Was erwartet dich bei uns?</strong><p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Develop and execute influencer marketing strategies for Yoshi en and Edeneve</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Build and manage long-term relationships with creators, talent agencies, and managements</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Plan and execute influencer campaigns from briefing to reporting</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Identify new creators and partnerships that fit each brand's positioning</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Negotiate collaborations and manage campaign budgets</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Analyse campaign performance and continuously optimize based on KPIs and learnings</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Work closely with Brand, Creative, Social Media, PR and E-Commerce teams to ensure consistent storytelling across all channels</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Support product launches, seasonal campaigns and brand activations</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:12pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Stay on top of influencer, social media and beauty/lifestyle trends to bring new ideas into the business</span></p></li></ul></p><br><strong>Was du mitbringst</strong><p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">4+ years of experience in influencer marketing, creator partnerships or social media marketing</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Strong understanding of the DACH creator landscape across Instagram, TikTok and YouTube</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Experience managing influencer campaigns from strategy through execution and reporting</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Commercial mindset with confidence managing budgets and analysing campaign performance</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Strong project management skills and ability to coordinate multiple stakeholders</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Creative eye for premium brands, aesthetics and storytelling</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Hands-on, proactive and comfortable working in a fast-growing environment where priorities can evolve quickly</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><strong>Excellent German</strong> and English skills</span></p></li><li style="list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Nice to have: experience with premium consumer brands, beauty, wellness, food or lifestyle</span></p></li></ul></p><br><strong>Was bietet Yoshi en?</strong><p><ul style="border:0px solid rgb(229,231,235);margin:0px;padding:0px 0px 0px 24px;font-size:14px;font-style:normal;font-weight:400;text-transform:none;font-family:Arial, Helvetica, sans-serif, Inter, Arial, Helvetica, sans-serif;color:rgb(66,66,66);background-color:rgb(255,255,255);"><li style="border:0px solid rgb(229,231,235);margin:0px 0px 4px;font-family:Arial, Helvetica, sans-serif;list-style-type:disc;font-size:14px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="border:0px solid rgb(229,231,235);margin:12pt 0px 0pt;font-family:inherit;line-height:1.38;"><span style="border:0px solid rgb(229,231,235);margin:0px;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">An appealing discount on all of our products.</span></p></li><li style="border:0px solid rgb(229,231,235);margin:0px 0px 4px;font-family:Arial, Helvetica, sans-serif;list-style-type:disc;font-size:14px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="border:0px solid rgb(229,231,235);margin:0pt 0px;font-family:inherit;line-height:1.38;"><span style="border:0px solid rgb(229,231,235);margin:0px;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year.</span></p></li><li style="border:0px solid rgb(229,231,235);margin:0px 0px 4px;font-family:Arial, Helvetica, sans-serif;list-style-type:disc;font-size:14px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="border:0px solid rgb(229,231,235);margin:0pt 0px;font-family:inherit;line-height:1.38;"><span style="border:0px solid rgb(229,231,235);margin:0px;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the BVG ticket.</span></p></li><li style="border:0px solid rgb(229,231,235);margin:0px 0px 4px;font-family:Arial, Helvetica, sans-serif;list-style-type:disc;font-size:14px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="border:0px solid rgb(229,231,235);margin:0pt 0px;font-family:inherit;line-height:1.38;"><span style="border:0px solid rgb(229,231,235);margin:0px;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia.</span></p></li><li style="border:0px solid rgb(229,231,235);margin:0px 0px 4px;font-family:Arial, Helvetica, sans-serif;list-style-type:disc;font-size:14px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="border:0px solid rgb(229,231,235);margin:0pt 0px;font-family:inherit;line-height:1.38;"><span style="border:0px solid rgb(229,231,235);margin:0px;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas.</span></p></li><li style="border:0px solid rgb(229,231,235);margin:0px 0px 4px;font-family:Arial, Helvetica, sans-serif;list-style-type:disc;font-size:14px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="border:0px solid rgb(229,231,235);margin:0pt 0px;font-family:inherit;line-height:1.38;"><span style="border:0px solid rgb(229,231,235);margin:0px;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Inviting office spaces with access to plenty of organic teas.</span></p></li><li style="border:0px solid rgb(229,231,235);margin:0px 0px 4px;font-family:Arial, Helvetica, sans-serif;list-style-type:disc;font-size:14px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="border:0px solid rgb(229,231,235);margin:0pt 0px 12pt;font-family:inherit;line-height:1.38;"><span style="border:0px solid rgb(229,231,235);margin:0px;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">We, the Yoshi Group, like to celebrate each other! Regular tea &amp; office parties, Christmas and summer feasts and various influencer events such </span></p></li></ul></p><p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>