Senior Performance Marketing Manager – Social Paid (Meta Focus) (m/f/d)

<h2>Your tasks</h2> <p>We are looking for a hands-on <em>Senior Performance Marketing Manager</em> (m/f/d) with a strong focus on Meta as a core growth channel. The role combines data-driven performance marketing with a clear creative-first approach to scaling our new customer business. The focus is on developing, managing, and scaling creatives as the key lever for sustainable growth in social paid. Your responsibilities include:</p> <ul> <li><strong>Taking ownership of the performance</strong> of our social paid channels, with a focus on Meta</li> <li>Scaling first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation</li> <li><strong>Ownership of the social paid creative strategy</strong> – from developing new creative angles and concepts to scaling successful creatives</li> <li><strong>Developing and implementing</strong> structured creative testing frameworks, as well as building scalable processes for the continuous production, evaluation, and iteration of performance creatives</li> <li>Creating creative briefs, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with creative, influencer, and content teams</li> <li><strong>Analyzing campaign data</strong>, deriving insights, and identifying new growth levers to improve efficiency and new customer acquisition</li> <li><strong>Designing and executing tests</strong> across the entire customer acquisition journey – from creatives and audiences to campaign structures and placements</li> <li><strong>Close collaboration</strong> with analytics, CRM, influencer, product, and country teams to continuously improve customer acquisition and marketing performance</li> </ul> <h2>Your profile</h2> <ul> <li>At least <strong>4 years of experience</strong> in building, managing, and scaling social paid campaigns, with a strong focus on Meta</li> <li>Proven track record of <strong>scaling new customer growth</strong> in an e-commerce, DTC, or consumer-focused environment</li> <li><strong>Deep understanding of key performance metrics</strong> such as CAC, ROAS, CPO, conversion rate, and first orders, as well as their main growth drivers</li> <li><strong>Proven experience in developing performance creatives</strong>, creative briefs, UGC concepts, and structured creative testing frameworks</li> <li>You don’t think only in campaigns and target groups, but also in hooks, angles, storytelling, and user psychology</li> <li><strong>Strong analytical skills</strong> and experience working with large datasets and performance analysis</li> <li>Good understanding of attribution, tracking, and modern measurement approaches</li> <li><strong>Hands-on mentality</strong> with high ownership, strong execution skills, and a proactive mindset</li> <li>Based in <strong>Berlin</strong> or willing to relocate</li> <li>Business-fluent <strong>English</strong> (C1 or equivalent); German skills are a plus</li> </ul> <h2>What you can expect from us</h2> <ul> <li>Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!</li> <li><strong>Extensive onboardings</strong> which will prepare you for your various and challenging tasks.</li> <li><strong>Flexible working hours</strong> and <strong>home office options</strong> to ensure a good work-life balance.</li> <li>A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.</li> <li>Find your way (back) to the gym thanks to <strong>fitness cooperations</strong> with Urban Sports Club or FitX.</li> <li>Optimal performance thanks to a <strong>modern MacBook.</strong></li> <li>Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.</li> <li><strong>20 % discount</strong> in our KoRo online store.</li> <li>Regular <strong>team events</strong> and joint activities as well as legendary company parties.</li> </ul> <h2>Sounds good?</h2> <p>Then apply with your application documents (<strong>CV and letter of motivation</strong>) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!</p> <p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>