Senior SEO manager

<h2 style="margin-top: 18pt; margin-bottom: 4pt;"><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Role Overview</span></strong></h2> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Georgia, serif;">Diabolocom is looking for a Senior SEO Manager to own organic growth across SEO and GEO. This is a commercially focused role. You will be expected to turn search visibility into qualified demand, sales opportunities, pipeline and revenue — not simply report on traffic and rankings.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Georgia, serif;">You will own Diabolocom’s international SEO/GEO strategy, lead an SEO team, and decide where to invest across markets, content, technical SEO and AI search to maximize business impact. You will also lead SEO strategy for a major website redesign and migration.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Georgia, serif;">The role combines commercial leadership, SEO/GEO expertise, demand generation, team management and hands-on execution in an international B2B technology environment.</span></p> <h2 style="margin-top: 18pt; margin-bottom: 4pt;"><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Key Responsibilities</span></strong></h2> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Own SEO/GEO as a growth channel</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Own the global SEO/GEO strategy, roadmap, KPIs, investment priorities and business case.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Set commercial objectives for organic growth and hold the channel accountable for qualified leads, opportunities, pipeline and revenue contribution.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Prioritize markets, audiences, keywords, topics and initiatives based on expected business impact.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Turn SEO data into clear decisions on where to invest, optimize or change direction.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Partner with Marketing, Demand Generation and Sales leadership to align organic growth with wider revenue goals.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Lead international SEO, content and conversion</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Grow organic performance across Diabolocom.com, six subdomains, six languages and multiple markets.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Build keyword and content strategies by country, language, buyer intent and commercial priority.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Develop high-intent landing pages, comparison pages, use cases, industry pages and other conversion-focused assets.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Ensure content is localized rather than simply translated.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Optimize existing content based on traffic, conversion potential and business value.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Improve conversion through stronger CTAs, forms and user journeys.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Track organic leads, conversion rates, qualified opportunities and pipeline alongside traditional SEO metrics.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Build visibility across AI search and LLMs</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Own Diabolocom’s GEO and AI-search strategy across ChatGPT, Gemini, Google AI Overviews and emerging platforms.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Define how AI visibility supports authority, demand creation and commercial growth.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Track mentions, citations, source visibility and share of voice across priority queries.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Improve topical authority through expert content, earned mentions, digital PR, partnerships, citations and link acquisition.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Monitor competitor visibility and adapt strategy as AI search evolves.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Lead the SEO team and agency ecosystem</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Manage and develop a team of two SEO specialists, including one SEO Manager and one DACH-focused SEO Specialist.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Set priorities, objectives and KPIs tied to business outcomes.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Review and challenge recommendations to ensure initiatives have measurable commercial impact.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Coordinate Content, Demand Generation, Sales, Product and Web teams.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Manage collaboration with external SEO and web agencies.</span></p> </li> </ul> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Lead SEO for the website redesign and migration</span></strong></h3> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Act as the internal SEO lead for Diabolocom’s website redesign.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Ensure SEO supports both organic visibility and future acquisition performance.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Own requirements across architecture, URLs, internal linking, metadata, structured data and international SEO.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Lead migration planning, including URL mapping, redirects and pre-/post-launch validation.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Protect existing SEO equity while creating a stronger platform for future growth.</span></p> </li> </ul> <h2 style="margin-top: 18pt; margin-bottom: 4pt;"><strong><span style="font-size: 11pt; font-family: Georgia, serif;">What We’re Looking For&nbsp;</span></strong></h2> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">6–8+ years of direct SEO experience, including ownership of SEO strategy in B2B technology, SaaS or a similarly complex digital business.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Demonstrated experience running SEO as a commercial growth channel, with accountability for leads, opportunities, pipeline or revenue.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Strong business judgment and ability to prioritize initiatives based on commercial return and strategic importance.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">2+ years managing SEO specialists or a dedicated SEO team.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Proven experience with international, multilingual and multi-market SEO.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Strong hands-on expertise across keyword strategy, content, technical SEO, on-page optimization and conversion.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Direct experience leading or playing a major role in at least one website redesign or SEO migration.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Practical knowledge of AI search, LLM visibility and GEO.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Advanced working knowledge of Google Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog or equivalent tools.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Strong stakeholder management skills and ability to influence senior marketing, sales and product leaders.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Fluent English and French; additional European languages are an advantage.</span></p> </li> </ul> <h2 style="margin-top: 18pt; margin-bottom: 4pt;"><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Success in the Role</span></strong></h2> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Georgia, serif;">Success will be measured by:</span></p> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Increased qualified demand, pipeline and revenue contribution from organic channels.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Stronger performance across priority international markets.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Better allocation of SEO investment toward the highest-value opportunities.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Increased brand visibility across traditional and AI-powered search.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Successful website migration with minimal loss of SEO equity.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">A scalable SEO/GEO operating model and a high-performing team.</span></p> </li> </ul> <h2 style="line-height: 1.2; margin-top: 18pt; margin-bottom: 4pt;"><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Why join Diabolocom?</span></strong></h2> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="line-height: 1.2; margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Join a French tech company with global ambitions and an expanding international presence.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Explore the future of search by working with AI-driven products, GEO and emerging LLM technologies.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Shape the SEO/GEO strategy and make a direct impact on the company’s digital growth and lead generation.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Lead a major website redesign and migration project, with the opportunity to influence a key digital asset.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Grow with the company, take on new responsibilities and help shape the future of SEO as Diabolocom expands internationally.</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Join a team that is big enough to offer expertise and collaboration, yet small enough for your work to have a visible impact on the business.</span></p> </li> </ul> <p style="line-height: 1.2; margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Recruitment process</span></strong></p> <ol style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="line-height: 1.2; margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Introductory call with Talent Acquisition</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Technical interview with the SEO manager Nada</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Practical case study</span></p> </li> <li style="font-size: 11pt; font-family: Georgia, serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Interview with the SEO team, followed by a case study presentation to the team and Head of Marketing Jim.</span></p> </li> </ol> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><strong><span style="font-size: 11pt; font-family: Georgia, serif;">Logistics</span></strong></p> <p style="text-align: justify; margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Georgia, serif;">📍 Paris, France</span><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><span style="font-size: 11pt; font-family: Georgia, serif;">📄 CDI — permanent contract</span><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><span style="font-size: 11pt; font-family: Georgia, serif;">🏢 Hybrid model: minimum 3 days/week onsite</span><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><span style="font-size: 11pt; font-family: Georgia, serif;">💻 Equipment: choose your preferred setup (Mac/Linux + monitors)</span><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><span style="font-size: 11pt; font-family: Georgia, serif;">🍽 Lunch vouchers</span><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><span style="font-size: 11pt; font-family: Georgia, serif;">🚇 Navigo: 50% of the monthly pass reimbursed</span><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><em><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span></em><em><span style="font-size: 11pt; font-family: Georgia, serif;">At Diabolocom, diversity and inclusion are in our DNA. All qualified applicants will receive equal consideration for employment without regard to color, language, religion, sex, sexual orientation, gender identity, national or social origin, opinion disability, age. </span></em><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><span style="font-size: 11pt; font-family: Georgia, serif;"><br></span><em><span style="font-size: 11pt; font-family: Georgia, serif;">As part of our hiring process, please note that any employment offer or service provider offer will be subject to a background check, including verification of your identity, educational credentials, and previous employment history.</span></em><span style="font-size: 11pt; font-family: Georgia, serif;">&nbsp;</span></p><p>Find <a href="https://www.arbeitnow.fr">Jobs in France</a> on Arbeitnow</a>