About this job
<h2>Your mission</h2>
<p><strong>We’re looking for you!</strong></p>
<p>TikTok Shop is changing the way people shop online – and you can be part of it from the very beginning.</p>
<p>GENUINE is one of Germany’s leading TikTok Shop partners, and we’re looking for a <strong>Shop Manager (m/f/d)</strong> to join our team in Cologne. You’ll own the operational performance of some of our most important TikTok Shops – making sure prices are live, campaigns are registered, ads are running, stock is available, and every shop is set up to grow.</p>
<p>Your mission: <strong>turn commercial strategy into flawless execution.</strong> You’ll work closely with our Growth and Creator teams, manage everything happening inside Seller Center, and use performance and profitability data to identify the next growth opportunities.</p>
<p>Join one of Europe’s most sought-after TikTok Shop agencies and take ownership of the engine behind high-performing TikTok Shops.</p>
<ul>
<li><strong>Shop Ownership:</strong> You take operational ownership of a selection of our core TikTok Shops – ensuring pricing, promotions, campaigns, listings, stock, and overall shop health are always on track.</li>
<li><strong>Pricing & Promotions:</strong> You implement pricing and promotional strategies in Seller Center and identify the best mechanics – from platform coupons and flash deals to product discounts, bundles, and campaign entries.</li>
<li><strong>Campaign Management:</strong> You register products and shops for TikTok campaigns, deals, and platform programs, ensuring deadlines and eligibility requirements are met.</li>
<li><strong>Performance & Profitability:</strong> You analyze performance at product, campaign, and account level – understanding what drives GMV, what actually generates margin, and where the next growth opportunity sits.</li>
<li><strong>Ads & Boosting:</strong> You set up and optimize TikTok Shop ad campaigns, manage budgets and bidding, and boost high-performing creator content and creator live streams.</li>
<li><strong>Stock & Forecasting:</strong> You monitor inventory and forecast demand based on promotions, campaigns, and creator activity – identifying potential out-of-stock risks before they impact performance.</li>
<li><strong>Shop Health:</strong> You monitor ratings, fulfillment, service indicators, and platform violations, taking action before issues affect shop performance.</li>
<li><strong>Growth Opportunities:</strong> You turn data into action – identifying underpriced SKUs, untapped campaign opportunities, categories with additional potential, and new TikTok Shop features worth adopting.</li>
</ul>
<h2>Your profile</h2>
<ul>
<li>Initial experience in <strong>e-commerce, marketplace management, performance marketing, commercial operations, or account management</strong> – ideally in a fast-paced environment.</li>
<li>You’re highly analytical and comfortable working with <strong>KPIs, profitability, pricing, and performance data</strong> – but you also know how to turn insights into action.</li>
<li>Strong commercial understanding: You understand how <strong>pricing, discounts, advertising, stock, and promotions</strong> interact and impact both GMV and profitability.</li>
<li>You’re operationally strong and detail-oriented: deadlines, campaign registrations, pricing changes, and shop health metrics don’t slip through the cracks.</li>
<li>You enjoy taking ownership and working cross-functionally with <strong>Growth Managers, Creator Managers, and external partners</strong>.</li>
<li>Experience with <strong>TikTok Shop, Seller Center, marketplaces, or social commerce</strong> is a strong plus.</li>
<li>Good English skills for internal communication; additional European languages are a plus.</li>
</ul>
<h2>Why us?</h2>
<h2>Why us?</h2>
<ul>
<li><strong>Make an Impact:</strong> Flat hierarchies and short decision-making processes – your ideas don’t get stuck in endless approval rounds. They get put into action.</li>
<li><strong>Day-One Mentality:</strong> We move fast. You’ll join an international, high-energy team where ideas don’t get stuck in meetings – they get executed.</li>
<li><strong>Real Growth:</strong> Build expertise in some of the most in-demand areas of digital marketing right now – creators, e-commerce, and live shopping.</li>
<li><strong>Strong Team:</strong> International, fast-paced, and open-minded – we work hard, and we make sure to have fun while doing it.</li>
</ul>
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