Social Content Lead

<p><strong>Department: </strong>Marketing &amp; Communications</p><p><strong>Location: </strong>New York<br><br></p><strong>Description<br><br></strong>We're looking for a creative leader to make KAST a cult brand.<br><br>You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling.<br><br>Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevant—not just trend-driven.<br><br><strong>What You’ll Be Doing<br><br></strong><ul><li>Own the creative direction for KAST's Instagram and TikTok</li><li>Develop social content, campaigns, and recurring formats that grow the brand</li><li>Lead creative concepts for short-form video, creator content, product launches, and brand storytelling</li><li>Build and manage a network of creators, videographers, editors, and creative partners</li><li>Direct creative production and maintain a high bar for quality across all content</li><li>Partner cross-functionally to turn product launches, trends, and community moments into compelling social content</li><li>Use performance insights to continuously improve creative output while maintaining a premium brand<br><br></li></ul><strong>What You'll Bring<br><br></strong><ul><li>5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have)</li><li>Proven success building or scaling Instagram and TikTok for a consumer-facing brand</li><li>Outstanding portfolio of social-first creative work, especially short-form video</li><li>Deep understanding of social platforms, creator culture, and platform-native storytelling</li><li>Strong creative taste with the ability to balance brand consistency and experimentation</li><li>Experience leading creative production and collaborating across design, marketing, and product teams</li><li>Excellent communication skills and a high-ownership mindset in fast-paced environments</li></ul><br/><br/>Please mention the word **THRIVE** and tag RMmEwMTo0Zjk6NmE6MTY2YTo6Mg== when applying to show you read the job post completely (#RMmEwMTo0Zjk6NmE6MTY2YTo6Mg==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.