Social Media Lead for Talent

<h3><strong>About the Role</strong></h3> <p>Social media is the highest-leverage item we can do behind our top talent.</p> <p>We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.</p> </p> <h3><strong>What You'll Do</strong></h3> </p> <p><strong>Strategy &amp; Research</strong></p> <ul> <li> <p>Develop bespoke social strategies for top-tier Playbook talent</p> </li> <li> <p>Research viral trends, algorithm changes, and new platform features across Instagram and TikTok</p> </li> <li> <p>Track and analyze performance of our top talent weekly</p> </li> <li> <p>Run weekly viral content analysis and distribute insights to the team</p> </li> <li> <p>Publish a recurring newsletter on social trends relevant to our creator verticals</p> </li> <li> <p>May do community calls / webinars</p> </li> <li> <p>Feedback and support for paid ad creative</p> </li> <li> <p>Support with curriculum and creator training</p> </li> </ul> <p><strong>Creator Playbooks</strong></p> <ul> <li> <p>Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork</p> </li> <li> <p>Build challenge marketing kits in the same format</p> </li> <li> <p>Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms &amp; Dads, etc.</p> </li> <li> <p>Develop mastery of what to post for lead generation vs. conversion — and teach it</p> </li> <li> <p>Cover ad creative strategy, since most paid is amplified organic</p> </li> </ul> <p><strong>Editing &amp; Production Guidance</strong></p> <ul> <li> <p>Stay current on the best editing tools and techniques</p> </li> <li> <p>Coach creators and CMs on how to edit better — speed, hooks, retention</p> </li> </ul> <p><strong>Growth Tracking</strong></p> <ul> <li> <p>Own social growth tracking for our top 50 creators</p> </li> <li> <p>Surface the biggest opportunities and the biggest gaps each week</p> </li> </ul> <h3><strong>Who You Are</strong></h3> <ul> <li> <p>You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream</p> </li> <li> <p>You've developed content strategy for creators, brands, or talent at scale</p> </li> <li> <p>You can distill complex strategy into simple, actionable templates that a creator can execute without a second question</p> </li> <li> <p>You understand the organic-to-paid funnel and can think across both</p> </li> <li> <p>Bonus: you're AI-savvy and excited about building tools that scale this work</p> </li> <li> <p>Comfortable working across fitness, wellness, and lifestyle verticals</p> </li> </ul> <h3><strong>How This Role Works</strong></h3> <p>Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big.</p> </p> <h3><strong>Team</strong></h3> <p>1 key hire to start, with support to be determined. We're looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.</p>