Social Media Manager

We are seeking a <strong>Social Media Manager </strong>to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.<br><br>This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.<br><br><strong>About The Client<br><br></strong>The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.<br><br><strong>Responsibilities<br><br></strong><ul><li>Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up</li><li>Define content pillars, positioning, and a consistent posting cadence</li><li>Turn the client's ideas into polished short-form content</li><li>Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy</li><li>Lead the personal rebrand and establish a cohesive, premium, education-first identity</li><li>Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way</li><li>Grow the accounts organically to drive inbound interest, community, and referrals</li><li>Track engagement, report on performance, and continuously refine the approach<br><br><br></li></ul><strong>Requirements<br><br></strong><ul><li>Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results</li><li>Strong short-form video skills across ideation, filming direction, and editing</li><li>Solid graphic design, caption, and copywriting ability</li><li>A track record building personal or founder-led brands, including rebrands</li><li>A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate</li><li>Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus</li><li>Focus on organic, community and referral-led growth rather than paid or ads-led tactics</li><li>Flexible, proactive, and collaborative, able to take direction and run with it without being rigid</li><li>EST working hours</li></ul><br/><br/>Please mention the word **TOLERABLE** and tag RMmEwMTo0Zjk6NmE6MTY2YTo6Mg== when applying to show you read the job post completely (#RMmEwMTo0Zjk6NmE6MTY2YTo6Mg==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.