Trade Growth Lead (Maternity Cover)

<p style="min-height:1.5em">As our next <strong>Trade Growth Lead (Maternity Cover)</strong>, you’ll own the growth journey from first touch through to first monetisation. Sitting within our Trade Experience product team, you’ll work cross-functionally with Product, Engineering, Design, Performance Marketing, CRM, and Commercial teams to help shape the future of how trades join and grow with Checkatrade. This is a high-impact role at the centre of one of the company’s most important strategic growth bets.<br /></p><p style="min-height:1.5em"><strong>Forget long lists, here’s what you’ll actually spend your time on:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own the Trade Growth Funnel — driving the full journey from sign-up to monetisation, increasing both volume and quality of self-serve trade sign-ups, and owning the metrics that matter.</p></li><li><p style="min-height:1.5em">Lead a high-tempo experimentation programme — running structured A/B, multivariate, and holdout tests across acquisition journeys, onboarding flows, freemium activation surfaces, and in-product conversion experiences.</p></li><li><p style="min-height:1.5em">Bring marketing instinct into product — translating positioning and messaging into product experiences, improving landing pages, sign-up flows, nudges, and lifecycle touchpoints, and working hand-in-hand with Performance Marketing and CRM to optimise end-to-end conversion.</p></li><li><p style="min-height:1.5em">Be the analytical centre of gravity — owning and evolving the funnel model that tracks every stage from impression to first paid action, so the team always knows where to focus next.</p></li><li><p style="min-height:1.5em">Work in an AI-native way — using tools like Claude Code and Claude Cowork to build lightweight tooling, accelerate experimentation, automate recurring workflows and analysis, and sharpen how the whole PLG function operates.</p></li><li><p style="min-height:1.5em">Influence across the business — representing the PLG stream in planning and growth reviews, aligning in-product and off-product growth motions, and helping shape the future direction of trade acquisition at Checkatrade.</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience in Growth, Product, Operations, or Growth Marketing — with a track record of owning funnels, growth metrics, or revenue-impacting initiatives and making them move. </p></li><li><p style="min-height:1.5em">Strong analytical capability — comfortable with SQL (or equivalent), experiment design, statistical significance, and funnel modelling, and able to turn data into clear decisions. </p></li><li><p style="min-height:1.5em">A structured approach to experimentation — you’ve designed and run A/B tests, multivariate tests, or holdouts and know how to draw the right conclusions from them. </p></li><li><p style="min-height:1.5em">Hands-on experience with AI tools in your day-to-day work — you can walk through concrete examples of using Claude Code to build tooling or run analysis, and Claude Cowork to automate recurring workflows and the gains they delivered.<br /></p></li></ul><p style="min-height:1.5em"><strong>We believe great work deserves great rewards. Here’s just a taste:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Competitive salary</p></li><li><p style="min-height:1.5em">Health, well-being and learning support</p></li><li><p style="min-height:1.5em">Gym membership, Smart Tech Scheme and Cycle Scheme</p></li><li><p style="min-height:1.5em">Birthday/Special day leave</p></li><li><p style="min-height:1.5em">Buy &amp; sell holiday scheme</p></li><li><p style="min-height:1.5em">1 week’s paid charity leave and much more!</p></li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><strong>How we’ll get to know each other:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Screening call with one of our Talent Acquisition Partners</p></li><li><p style="min-height:1.5em">1st stage interview with our Director of Trade Growth Products</p></li><li><p style="min-height:1.5em">2nd Stage interview and case study with a panel from our Trade Growth team</p></li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em">If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><strong>Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://jobs.ashbyhq.com/checkatrade/form/register-interest"><strong><u>Registration Form</u></strong></a></p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><strong>About us<br /><br /></strong>We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.</p><p style="min-height:1.5em">We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.</p><p style="min-height:1.5em"></p><p>Find more <a href="https://www.arbeitnow.co.uk/english-speaking-jobs">English Speaking Jobs in United Kingdom</a> on Arbeitnow</a>