VP Product (f/m/d)

<h2>Your tasks</h2> <h2>Why this role exists</h2> <p>KoRo isn't a food company that happens to have data. We're a data company that happens to sell delicious, better-for-you food. Our flywheel, which validates winners online, then scales them into retail in under six months, only spins because of the product and platform behind it: the storefront 2.5m+ customers shop, the systems that run our operations, and the data that ties it all together.</p> <p>So far each of those layers has grown fast and somewhat separately. As we scale toward €500m+ net revenue and across new European markets, they need a single owner with a single vision — someone who runs the whole thing as one product, not a collection of projects and systems. That's you.</p> <p>As VP Product &#x26; Engineering, you own KoRo's entire product and engineering org end-to-end. You lead a leadership team of Director Engineering, Director Data, and a Head of Digital Product, set the strategy, make the hard prioritization calls across competing domains, and are accountable for the outcomes the whole product delivers. You're a product leader first — one who also owns the engineering org that builds it.</p> <h2>What "Product" means at KoRo — read this carefully</h2> <p>Product here is not just the shop. It is the full surface that customers and teams run on, and you own all of it:</p> <ul> <li>The customer-facing D2C experience — discovery, storefront, checkout, account, subscription, retention. The thing millions of customers touch.</li> <li>ERP &#x26; operational backbone — the core systems that run inventory, fulfilment, finance, and operations. The unglamorous plumbing that has to just work as we scale and add markets.</li> <li>Integrations — the connective tissue between our systems and the outside world: retail partners, logistics, payments, marketing and commerce tools. Where complexity (and leverage) compounds as we grow.</li> <li>Data &#x26; AI: the data platform, customer intelligence, and the foundations that make the rest smarter. The asset that turns KoRo from "an online shop" into a data company.</li> </ul> <p>If you think of "product" as only the front-end experience, this isn't the role. If you're excited to own the storefront and the ERP migration and the integration layer and the data foundation as one coherent system — keep reading.</p> <h2>What you'll do</h2> <ul> <li>Set the product vision across the whole surface. One prioritized roadmap that balances customer experience, operational systems, integrations, and data — and the trade-offs between them.</li> <li>Drive the commercial outcomes that matter. Conversion, AOV, repeat rate, CLV on the front end; reliability, efficiency, and scalability on the back end. You connect every layer to the P&#x26;L.</li> <li>Lead and grow the org. A leadership team of Director Engineering, Director Data, and a Head of Product Management, and the teams beneath them; product, engineering, platform, integrations, and data. You shape the structure, hire and develop these leaders, and raise the bar on craft across all of it.</li> <li>Own engineering delivery. Through your Director Engineering, you're accountable for how — and how fast — we build: architecture quality, delivery velocity, reliability, and technical scalability across the front end and the operational backbone. Product vision without delivery is a wish list; you own both.</li> <li>Make the unsexy stuff excellent. Champion the ERP and integration work that doesn't make headlines but determines whether KoRo can scale across markets without breaking.</li> <li>Build a real experimentation culture. Make rigorous testing and rapid validation the default on the front end — right at home in KoRo's test-and-learn DNA.</li> <li>Power the flywheel. Improve the systems and data that let us launch, validate, and scale SKUs fast — turning our speed advantage into a structural one.</li> <li>Scale into new markets. Make the whole product surface work across our European footprint — localization, performance, and the operational and integration backbone behind it.</li> <li>Be the bridge to the business. Partner with marketing, commercial, operations, and finance — translating between what your org can build and what the business needs most, and making sure product, engineering, and data are pulling toward the same commercial goals.</li> </ul> <h2>Your profile</h2> <h2>What you bring</h2> <ul> <li>#1 — Deep product leadership (Director/VP level). This is the non-negotiable core: you are, first and foremost, an excellent product leader — ideally in D2C, e-commerce, or marketplace, in a fast-scaling environment. Everything else builds on this.</li> <li>You own engineering as a product leader, not the other way round. You've led or directly partnered with engineering at a level where you're accountable for delivery — and you can lead a Director Engineering with credibility — but your center of gravity is product.</li> <li>Genuine breadth across the surface: you've owned (or are clearly ready to own) more than the front-end — operational/ERP systems, integrations, and data, not just the customer-facing experience.</li> <li>A track record of owning products against hard commercial KPIs (conversion, retention, revenue) and operational ones (reliability, scalability, efficiency) — and moving them.</li> <li>Experience leading senior leaders and multi-disciplinary teams, with strong discovery, prioritization, and delivery instincts.</li> <li>Fluency with experimentation and data-informed decision-making — evidence over opinion.</li> <li>Enough technical depth to go deep with engineering on architecture and trade-offs across front-end and back-end systems, paired with strong commercial judgment.</li> <li>A pragmatic, ship-and-learn mindset that fits our culture — and the maturity to prioritize hard and say no.</li> <li>Fluent English; German is a plus.</li> </ul> <h2>What you can expect from us</h2> <h2>Why KoRo</h2> <ul> <li>A product with real reach and real depth. Your decisions show up for millions of customers and in the systems every team runs on.</li> <li>Direct line to impact. D2C-first means the product is the business — what you ship and scale moves the numbers, fast and visibly.</li> <li>Scale-up energy, real scale. 350+ people, multiple European markets, aggressive growth, and a lot of opportunity still ahead.</li> <li>Our way of working: quirky, playful, quick, down-to-earth — and seriously good at what we do. We're transparent about our wins and our fails.</li> <li>The usual good stuff: hybrid flexibility, a stocked KoRo snack supply, and a team that actually likes building things together.</li> </ul> <h2>Sounds good?</h2> <p>Then apply via our website, including all relevant documentation (CV &#x26; letter of motivation).<br> We are looking for team members, not just workers. Let us know in a few sentences who you are and what motivates you!</p> <p>Find <a href="https://www.arbeitnow.com/">Jobs in Germany</a> on Arbeitnow</a>