Werkstudent Content & Brand (m/w/d)

<h3>About the Role</h3><p style="min-height:1.5em">A fast-growing Berlin-based B2B performance marketing agency is looking for a creative, self-driven <strong>Werkstudent Content &amp; Brand (m/w/d)</strong> to own its entire brand presence from the ground up. This is a real ownership role — not an assistant position. You'll shape how the company shows up across LinkedIn, video, design, and every sales and marketing touchpoint that matters.</p><p style="min-height:1.5em">You'll work <strong>16–20 hours per week</strong> on a Werkstudent basis, ideally for <strong>12+ months</strong>, on-site in <strong>Berlin (Mitte)</strong>.</p><h3>What You'll Do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Write compelling LinkedIn content for company founders and the company account — hooks, storylines, carousels — calibrated to the tone a B2B niche actually responds to.</p></li><li><p style="min-height:1.5em">Produce image and video content end-to-end: concept, shoot, edit, design. Think Reels, talking heads, customer testimonials, and behind-the-scenes.</p></li><li><p style="min-height:1.5em">Own brand consistency across all channels: website, pitch decks, sales materials, and templates — everything should feel cohesive.</p></li><li><p style="min-height:1.5em">Build and maintain a content calendar and keep publishing cadence consistent — shipping beats perfecting.</p></li><li><p style="min-height:1.5em">Track performance data, identify winning formats, and scale what resonates.</p></li></ul><h3>What We're Looking For</h3><p style="min-height:1.5em"><strong>Must-haves (dealbreakers):</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Currently enrolled student with 16–20 hours/week available, ideally for 12+ months.</p></li><li><p style="min-height:1.5em">Proficiency in video editing tools (CapCut, Premiere, or equivalent) — concept to final delivery.</p></li><li><p style="min-height:1.5em">Proficiency in design/graphics tools (Figma, Canva, or equivalent) for visual assets, pitch decks, and sales materials.</p></li><li><p style="min-height:1.5em">Demonstrated experience producing LinkedIn content (posts, carousels, hooks) with an understanding of what performs on the platform.</p></li></ul><p style="min-height:1.5em"><strong>Strongly preferred:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience writing marketing and brand content for B2B or SaaS audiences.</p></li><li><p style="min-height:1.5em">Experience managing content calendars and executing consistent publishing schedules.</p></li><li><p style="min-height:1.5em">Experience analyzing content performance metrics and using data to inform strategy.</p></li><li><p style="min-height:1.5em">Experience producing video content end-to-end, including filming, editing, and post-production.</p></li><li><p style="min-height:1.5em">Experience building brand consistency across multiple touchpoints (website, decks, templates, marketing materials).</p></li></ul><p style="min-height:1.5em"><strong>Nice to have:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience with photography, lighting, and on-location content production.</p></li><li><p style="min-height:1.5em">Exposure to GTM, sales enablement, or marketing for B2B software/SaaS companies.</p></li><li><p style="min-height:1.5em">A portfolio or examples of personal content creation projects or published work.</p></li></ul><p style="min-height:1.5em"><strong>You're a great fit if you:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Move independently — you generate ideas, execute them, and seek feedback proactively.</p></li><li><p style="min-height:1.5em">Want to build a brand from scratch rather than iterate within a corporate process.</p></li><li><p style="min-height:1.5em">Live on LinkedIn and genuinely understand what makes content land.</p></li><li><p style="min-height:1.5em">Have a portfolio or samples ready to share.</p></li></ul><h3>Compensation &amp; Benefits</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Competitive Werkstudent hourly rate (details discussed in interview).</p></li><li><p style="min-height:1.5em">Real autonomy and ownership over brand and content strategy from day one.</p></li><li><p style="min-height:1.5em">Hands-on experience in a growing B2B agency environment.</p></li></ul><p style="min-height:1.5em"><em>Please note: Visa sponsorship is not available for this role.</em></p><h3>Location</h3><p style="min-height:1.5em">On-site in <strong>Berlin, Germany</strong> (Mitte area). This is not a remote role.</p><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>