Willow Health: Senior Web Designer

<img src="https://we-work-remotely.imgix.net/logos/0171/5497/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> Brazil (Remote) <br /><strong>URL:</strong> <a href="http://startwillow.com">http://startwillow.com</a> </p> <p><strong>About Willow:</strong></p><p><a href="https://www.startwillow.com">Willow</a> is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.</p><p></p><p><strong>About the role:</strong></p><p>We’re looking for a <strong>Senior Web Designer</strong> to join our team and create high-impact, performance-driven digital experiences. In this role, you’ll lead the design of fully responsive, conversion-focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand-led executions. You’ll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences. You’ll collaborate closely with cross-functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints.</p><div>&nbsp;</div><p><strong>Responsibilities:</strong></p><p><strong>Marketing &amp; Visual Design</strong> — Designing high-converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives.</p><p><strong>UX, Research &amp; Strategy</strong> — Conducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals.</p><p><strong>UI Design &amp; Prototyping</strong> — Creating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback.</p><p><strong>Usability, Accessibility &amp; Inclusivity</strong> — Planning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices.</p><p><strong>Design Systems &amp; Documentation</strong> — Building and maintaining scalable design systems, producing style guides and UI specs, and delivering clean design handoffs to engineering.</p><p><strong>Collaboration &amp; Ownership</strong> — Working closely with developers, PMs, marketers, and stakeholders, leading design discussions, and owning decisions end-to-end. They're also expected to stay current on design and web trends to keep output quality high.</p><div>&nbsp;</div><p><strong>Requirements:</strong></p><ul><li><p>5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments</p></li><li><p>Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes</p></li><li><p>Hands-on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post-purchase experiences</p></li><li><p>Experience running or designing for A/B tests and experimentation programs</p></li><li><p>A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns</p></li><li><p>Expert-level Figma (components, auto-layout, variables, prototyping, design system management)</p></li><li><p>Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion)</p></li><li><p>Strong graphic design fundamentals — typography, color theory, layout, visual hierarchy, and composition</p></li><li><p>Deep understanding of responsive/adaptive design and mobile-first principles</p></li><li><p>Working knowledge of HTML/CSS fundamentals </p></li><li><p>Familiarity with WCAG accessibility standards and inclusive design practices</p></li><li><p>Experience building and maintaining scalable design systems</p></li><li><p>Strong written and verbal communication, with the ability to articulate design rationale to non-designers (marketers, execs, engineers)</p></li><li><p>Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intent</p></li><li><p>Self-directed and proactive — able to take an ambiguous brief and drive it to a shipped outcome</p></li><li><p>Commercially minded — understands that design in this role serves business outcomes, not just aesthetics</p></li><li><p>Detail-oriented, with high standards for craft and polish</p></li><li><p>Comfortable working in a fast-paced environment where priorities shift and timelines compress</p></li><li><p>Collaborative, low-ego, and able to disagree constructively</p></li></ul><p><strong>Nice to Have</strong></p><ul><li><p>Experience in health, wellness, telehealth, or regulated industries (familiarity with compliance-aware design)</p></li><li><p>Hands-on Webflow experience </p></li><li><p>Motion design skills (Lottie, After Effects, or Figma's prototyping for micro-interactions)</p></li><li><p>Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale</p></li><li><p>Familiarity with analytics tools (GA4, Amplitude, Hotjar, Fullstory) and how to read funnel data</p></li><li><p>Understanding of SEO principles as they relate to page design and structure</p></li><li><p>Experience partnering with copywriters on messaging-driven landing pages</p></li><li><p>Previous agency background combined with in-house experience</p></li></ul><div>&nbsp;</div><p><strong>What’s in it for you?</strong></p><ul><li><p>As full-time member of our team, you’ll enjoy:</p></li><li><p>Flexible hours</p></li><li><p>Work wherever you choose</p></li><li><p>Fun and casual work environment</p></li><li><p>Employee engagement activities and virtual gatherings</p></li><li><p>We are a diverse, global team! 🌍 </p></li></ul><div>&nbsp;</div> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/willow-health-senior-web-designer">https://weworkremotely.com/remote-jobs/willow-health-senior-web-designer</a></p>