Creative Marketing Manager

<h3>ABOUT <a href="https://jobicy.com/company/happy-money" target="_blank" rel="noopener">HAPPY MONEY</a></h3> <p>Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence. </p> <p>Happy Money’s end-to-end loan origination and participation programs provide partners with turnkey access to high-performing assets, underpinned by disciplined credit expertise and robust risk management. Together with its lending partners, Happy Money has originated more than $7 billion in loans to help nearly 350,000 people take greater control of their financial futures. Learn more at happymoney.com. View our <a href="https://drive.google.com/file/d/1PlDoDVlGPfcmkNK5meAmsnFV6DVuiypG/view?usp=sharing" rel="nofollow ugc noopener" target="_blank">Employee Privacy Policy</a> here. </p> <p>Happy Money is a 100% fully distributed company. Remote work doesn’t mean less work, we work full-time jobs and show up to them fully every day. To learn more about our values and the way we work, review our <a href="https://drive.google.com/file/d/1wtjH-1Y9UDgAGX_5AjcSvF3y08zf3t1M/view?usp=sharing" rel="nofollow ugc noopener" target="_blank">Happy Money Way Overview!</a></p> <h3>ABOUT THE ROLE</h3> <p>Happy Money is hiring a Creative Marketing Manager to own creative and content across every channel we market in. The role is equal parts strategist and maker. You'll set creative direction, then do the hands-on writing, designing, shooting and editing to get it live. You'll be our lead designer across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, and the on-camera face of Happy Money in short-form video for Instagram Reels, TikTok and YouTube Shorts. Your biggest focus will be telling our customers' stories: how people paid off debt and made progress toward their goals. You'll join as Happy Money rolls out a refreshed visual identity and help set how it shows up everywhere. You'll also own how that creative performs, from the first line of a page or the first second of a video to the click, and use the results to decide what to make next. You care about how a brand looks and feels, and when an ad works, you want to know why.</p> <h3>RESPONSIBILITIES</h3> <ul> <li>Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, with a documented content strategy, content calendar and roadmap tied to acquisition and brand goals</li> <li>Own creative performance across the funnel, from hook to message to call to action: define success metrics and a testing plan before each launch, decide what to scale, cut or iterate on, and bring a new direction when a format plateaus</li> <li>Design creative for every channel as Happy Money's primary in-house designer, including paid ads, direct mail pieces, email hero images and templates, landing pages and organic social</li> <li>Set Happy Money's creative standard as our new visual identity rolls out, working within brand guidelines</li> <li>Create content and creative for happymoney.com, including landing pages, articles, guides and product pages, and partner with SEO/AEO so it performs in search and AI answers</li> <li>Lead Happy Money's organic social presence on Instagram, Facebook, TikTok and YouTube, and engage with followers in partnership with Customer Support</li> <li>Appear on camera as the face of Happy Money's social channels, in content like a 30-second explainer video on APR versus interest rate</li> <li>Plan, script, shoot and edit short-form video for Reels, TikTok and YouTube Shorts, and adapt paid creative so it feels native to organic and web</li> <li>Tell customer impact stories through photo and video, interviews and user-generated content, and help share employee stories on our social channels</li> <li>Build and manage a creator and influencer program, from finding and contracting partners to writing briefs and scripts and tracking results</li> <li>Build and maintain a library of photos, video, graphics and licensed stock imagery, organized so the team can quickly find approved assets for campaigns</li> <li>Evaluate and set up the tools, partners and AI-assisted workflows the creative function needs, including video editing and UGC platforms</li> <li>Write clear briefs and run feedback loops with agencies, freelancers and creators</li> <li>Coordinate with Communications on email, long-form copy and scripts so messaging stays consistent across channels</li> <li>Bring compliance in early, move work through legal, compliance and bank partner review, and set up a faster path for time-sensitive organic posts</li> <li>Balance creative priorities across acquisition, lifecycle, brand and product when requests compete</li> <li>Track performance through dashboards and a weekly review covering impressions, engagement, site traffic and applications, and share results and what customers are saying with marketing leadership, product and lifecycle teams <p></p></li> </ul> <h3><strong>WHAT SUCCESS LOOKS LIKE</strong></h3> <ul> <li>Creative improves acquisition efficiency and engagement, measured by CPA, CTR, conversion rate, engagement rate and applications</li> <li>Day-to-day design for paid, email, direct mail, web and social is produced in-house</li> <li>Happy Money’s web pages carry fresh, on-brand content and creative that supports conversion and search visibility</li> <li>A steady testing cadence across channels, with learnings documented and winning concepts turned into repeatable formats</li> <li>Organic social audiences and engagement grow quarter over quarter, with customer impact stories and on-camera explainers as a regular part of the mix</li> <li>A creator and influencer program is running, with partners in place and results tracked against clear goals</li> <li>The team works from an organized library of approved assets, and campaigns launch faster because of it</li> </ul> <h3>ABOUT YOU</h3> <ul> <li>5+ years in graphic design, creative or content marketing, in-house or at an agency, with experience owning both strategy and execution</li> <li>A portfolio with a mix of short-form and long-form work, including paid ads, email, direct mail or print, web content and video you shot, edited or appeared in, that tells a clear story visually</li> <li>A strong graphic design foundation, through formal training or hands-on experience, including layout, typography, color and accessibility standards</li> <li>Expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, plus a mobile editing tool like CapCut</li> <li>Comfortable on camera and excited to be the face of Happy Money's social channels</li> <li>Able to turn complex financial topics like APRs, credit scores and debt payoff into clear content</li> <li>Experience building content strategies and calendars and creating content for websites, with a working understanding of SEO and conversion</li> <li>Experience using performance data to guide creative decisions and changing course when the numbers call for it</li> <li>Experience preparing print-ready files and working with print and mail vendors</li> <li>A track record of growing organic social channels, with deep knowledge of social-first storytelling and platform trends on Instagram and TikTok</li> <li>Highly organized and self-directed, comfortable running a test-and-learn channel without direction</li> </ul> <h3>BONUS POINTS FOR</h3> <ul> <li>Experience in lending, banking or another regulated industry; Fair Lending awareness</li> <li>Copywriting and storytelling experience, including email, long-form web copy and video scripts</li> <li>Experience building or managing creator or influencer partnerships</li> <li>Email template development experience</li> <li>Motion design skills</li> <li>Familiarity with HubSpot, including HubSpot CMS</li> </ul> <h3>BENEFITS &amp; PERKS</h3> <ul> <li>Generous medical, dental, and vision insurance options </li> <li>Eligible for Annual Bonus</li> <li>401k Plan with a matching contribution</li> <li>Generous PTO including sick leave, vacation, volunteer, and more</li> <li>12 Weeks Paid Parental Leave</li> <li>Company-paid short &amp; long term disability and life insurance</li> <li>Monthly tech stipend to help cover expenses for remote work</li> <li>Happy Money is a 100% fully distributed workforce </li> </ul> <p>Base Salary Range</p> <p>$110,000—$130,000 USD</p>