Website Growth & CRO Manager

<p style="min-height:1.5em"><strong><u>WEBSITE GROWTH &amp; CRO MANAGER</u></strong><br /><strong>Berlin, Germany · Full-time</strong></p><p style="min-height:1.5em"><strong>Important: Business-fluent German (C1 or C2) is a must for this role</strong>, as optimizing website texts is a key part of the work. Applications with a lower level of German will not be considered.</p><p style="min-height:1.5em"><br /><strong><u>The Role</u></strong></p><p style="min-height:1.5em">We are looking for a highly analytical, action-oriented, and entrepreneurial Website Growth &amp; CRO Manager to take ownership of our websites and help turn them into high-performing digital sales channels.</p><p style="min-height:1.5em">In this role, you will drive improvements across our websites, landing pages, and conversion funnels, combining data-driven experimentation with strong UX/UI intuition, compelling copy, and a deep understanding of customer behavior.</p><p style="min-height:1.5em">You will take ownership of conversion rates, identify opportunities for growth, and turn insights into tangible improvements. You will also contribute to the development of a new product configurator, helping shape intuitive digital experiences that make it easier for customers to discover, customize, and purchase our products.</p><p style="min-height:1.5em">We’re looking for someone who thinks analytically, moves quickly, and enjoys taking ideas from insight to execution. Early-career candidates with exceptional analytical ability, initiative, and potential are also encouraged to apply.</p><p style="min-height:1.5em"><br /><strong><u>Key Responsibilities</u></strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Website Product Ownership:</strong> Take ownership of existing websites, landing pages, and conversion funnels, continuously identifying opportunities to improve performance and the customer journey.</p></li><li><p style="min-height:1.5em"><strong>Conversion Rate Optimization (CRO):</strong> Design and implement A/B tests across entire pages and individual sections to improve conversion rates and generate measurable results.</p></li><li><p style="min-height:1.5em"><strong>UX/UI &amp; Web Experience:</strong> Create intuitive, visually compelling, and high-converting web experiences in collaboration with designers and AI tools.</p></li><li><p style="min-height:1.5em"><strong>Copywriting &amp; Messaging:</strong> Develop persuasive headlines, unique selling propositions (USPs), calls to action (CTAs), and website copy in German that clearly communicate the value proposition and encourage users to take action.</p></li><li><p style="min-height:1.5em"><strong>Growth Experiments &amp; User Research:</strong> Translate data and customer insights into actionable improvements. Independently conduct customer surveys and user research to identify friction points and growth opportunities.</p></li><li><p style="min-height:1.5em"><strong>Product Development:</strong> Contribute to building a new product configurator and help shape the digital experience around the products.</p></li><li><p style="min-height:1.5em"><strong>Cross-functional Collaboration:</strong> Drive implementation and improvements in close collaboration with Performance Marketing, Content, Design, and Tech teams.</p></li><li><p style="min-height:1.5em"><strong>AI-powered Execution:</strong> Use AI tools proactively to accelerate workflows, explore solutions, and improve the quality and speed of execution.</p></li></ul><p style="min-height:1.5em"><br /><strong><u>Requirements</u></strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>MUST: German at C1 or C2 level.</strong> You will write and optimize website texts in German as a key part of your work. <em>Profiles with a lower level of German will not be considered.</em></p></li><li><p style="min-height:1.5em">Strong analytical thinking and commercial understanding, with the ability to turn data into clear priorities and measurable improvements.</p></li><li><p style="min-height:1.5em">Experience or demonstrated potential in Digital Product Management, Growth, Conversion Rate Optimization (CRO), Growth Design, or E-commerce.</p></li><li><p style="min-height:1.5em">Excellent understanding of UX/UI principles and a strong aesthetic sense for creating intuitive, engaging digital experiences.</p></li><li><p style="min-height:1.5em">A talent for clear, persuasive website copy and commercial messaging, including headlines, USPs, and CTAs.</p></li><li><p style="min-height:1.5em">An entrepreneurial mindset, with a strong sense of ownership and the ability to prioritize, take initiative, and drive ideas through to execution.</p></li><li><p style="min-height:1.5em">Comfortable using AI tools as part of your everyday workflow to improve productivity and problem-solving.</p></li><li><p style="min-height:1.5em">Strong problem-solving skills, curiosity, and a willingness to experiment, learn, and continuously improve.</p></li></ul><p style="min-height:1.5em"><strong>Experience level:</strong> We welcome candidates with approximately 3–5 years of relevant experience, but exceptional early-career candidates with 1–2 years of experience and a strong analytical mindset, high initiative, and outstanding potential are also encouraged to apply.</p><p style="min-height:1.5em"><br /><strong><u>Why Join Us?</u></strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>An international and entrepreneurial environment:</strong> Work with colleagues across Berlin, Wrocław, and Helsingborg.</p></li><li><p style="min-height:1.5em"><strong>Real ownership and responsibility:</strong> Have a direct impact on the digital customer experience, conversion rates, and business growth.</p></li><li><p style="min-height:1.5em"><strong>A culture of trust and development:</strong> Take initiative, shape ideas, and grow alongside a collaborative, ambitious team.</p></li><li><p style="min-height:1.5em"><strong>Ambitious growth with strong foundations:</strong> Join an established, founder-led business focused on long-term growth, quality, and building a scalable operation.</p></li><li><p style="min-height:1.5em"><strong>A distinctive product and industry:</strong> Help shape the future of signage by combining physical products, technology, and digital customer experiences.</p></li></ul><p style="min-height:1.5em"><br /><strong><u>Location &amp; Work Setup</u></strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Location:</strong> Berlin, Germany</p></li><li><p style="min-height:1.5em"><strong>Employment type:</strong> Full-time</p></li><li><p style="min-height:1.5em"><strong>Contract type:</strong> Permanent employment</p></li></ul><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>