Brand & Product Marketing

<p style="min-height:1.5em"><strong>About BoWatt</strong></p><p style="min-height:1.5em">BoWatt is building <strong>agentic requirements and system engineering software for manufacturing</strong>. We believe AI will reach <strong>PhD-level engineering capability within the next 10 years</strong>. This will unlock massive value across several complex manufacturing industries. Cars. Planes. Rockets. Factories. Chips. Medical devices. All will be engineered with agents.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em">We bootstrapped BoWatt to<strong> €500k+ ARR</strong> before raising our first round. BoWatt is backed by<strong> tier-1 investors</strong>, including Atlantic Foodlabs, Buildery (CDTM affiliates), and Prequel Ventures, along with angels from Cohere and Luminovo.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em">You’ll join a small, exceptional team of startup builders, driven by innovation and execution. <strong>Over half the team are former founders</strong> across DeepTech AI, psychedelics, and gaming. We’ve studied and worked at top institutions and companies like<strong> Stanford, TUM, Google, EA</strong>, and<strong> YC</strong>-backed AI startups.<br /><br /><strong>The role</strong></p><p style="min-height:1.5em">You will be our first dedicated Brand &amp; Product Marketing hire. Your job is to make BoWatt the company industrial leaders think of when they think about AI and engineering.</p><p style="min-height:1.5em">You will work directly with the founders and across Sales, Product, and Customer Success. You will own how BoWatt looks, sounds, and tells its story.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Build the BoWatt brand.</strong> Own our visual and written identity across our website, sales materials, social media, events, and other customer touchpoints.</p></li><li><p style="min-height:1.5em"><strong>Own our content.</strong> Build a consistent content engine across LinkedIn, articles, videos, customer stories, and other formats that grow awareness and generate inbound demand.</p></li><li><p style="min-height:1.5em"><strong>Tell our customers' stories.</strong> Turn customer results into compelling case studies, testimonials, videos, and sales materials.</p></li><li><p style="min-height:1.5em"><strong>Lead product marketing.</strong> Translate complex product capabilities into clear customer value through product launches, feature announcements, one-pagers, demo narratives, and competitive positioning.</p></li><li><p style="min-height:1.5em"><strong>Support sales.</strong> Create decks, battlecards, customer references, and industry-specific materials that help our GTM team win.</p></li><li><p style="min-height:1.5em"><strong>Build our industry presence.</strong> Make BoWatt stand out at trade fairs, conferences, webinars, and other events where our customers spend their time.</p></li><li><p style="min-height:1.5em"><strong>Experiment and scale.</strong> Use AI and modern marketing tools to produce better content faster and double down on what works.</p></li></ul><p style="min-height:1.5em"><strong>You</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You are creative, ambitious, hands-on, and have strong taste</p></li><li><p style="min-height:1.5em">You are an exceptional communicator and can make complex topics simple</p></li><li><p style="min-height:1.5em">You combine strong writing with a good eye for visual design</p></li><li><p style="min-height:1.5em">You want ownership rather than waiting for someone to give you tasks</p></li><li><p style="min-height:1.5em">You are comfortable switching between strategy and execution</p></li><li><p style="min-height:1.5em">You are excited about AI, engineering, and building a category-defining company</p></li><li><p style="min-height:1.5em">You move quickly and care about the quality of what you ship</p></li></ul><p style="min-height:1.5em"><strong>Requirements</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">2+ years of experience in brand, product marketing, content, or a related role at a startup, scaleup, technology company, or strong agency</p></li><li><p style="min-height:1.5em">Evidence of owning projects end-to-end, such as a website, rebrand, product launch, content strategy, or customer campaign</p></li><li><p style="min-height:1.5em">Strong writing skills and visual judgment</p></li><li><p style="min-height:1.5em">Experience with complex B2B, SaaS, industrial technology, manufacturing, or AI is a bonus</p></li><li><p style="min-height:1.5em">4 days per week in the office in Munich (Meta Office, Balanstraße)</p></li><li><p style="min-height:1.5em">Fluent German required; English is our internal working language</p></li></ul><p style="min-height:1.5em"><strong>What we offer</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Competitive salary based on experience</p></li><li><p style="min-height:1.5em">Meaningful ownership over BoWatt's brand and how we present ourselves to the market</p></li><li><p style="min-height:1.5em">Direct collaboration with the founders and our GTM and Product teams</p></li><li><p style="min-height:1.5em">25 vacation days/per yr + public holidays</p></li><li><p style="min-height:1.5em">Company retreats</p></li><li><p style="min-height:1.5em">WellPass membership</p></li></ul><p style="min-height:1.5em"><strong>Interview process</strong></p><ol style="min-height:1.5em"><li><p style="min-height:1.5em">30min Screening call</p></li><li><p style="min-height:1.5em">1.5hr Brand &amp; Product Marketing case interview</p></li><li><p style="min-height:1.5em">1hr Culture fit interview</p></li><li><p style="min-height:1.5em">Offer and reference checks</p></li></ol><p style="min-height:1.5em">We aim to complete the interview process within 14 days.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>