Marketing Lead (m/f/d)

<h2>Who we are</h2><p style="min-height:1.5em">YGO is building the AI infrastructure layer for travel.</p><p style="min-height:1.5em">The way people plan and book trips is changing fundamentally. Fragmented booking journeys are being replaced by personalized, AI-driven experiences. Most travel companies aren't built for this shift. Their systems are complex, disconnected, and were never designed for modern AI.</p><p style="min-height:1.5em">YGO bridges that gap.</p><p style="min-height:1.5em">Our modular platform spans AI Search, Recommendations, Packaging, Content Automation, Customer Service, and AI Assistant Integration, enabling travel companies to modernize their customer experience without rebuilding their core systems.</p><p style="min-height:1.5em">Leading European travel brands including <strong>Condor, DER Touristik, Kurzurlaub</strong> already rely on YGO. We're backed by <strong>Caesar Ventures</strong> and the founders of <strong>FlixBus, HomeToGo, and GetAway Group</strong>, and we've just closed our <strong>Series A</strong>.</p><p style="min-height:1.5em">Our ambition is simple:</p><p style="min-height:1.5em"><strong>When someone in travel thinks about AI infrastructure, they should think about YGO first.</strong></p><p style="min-height:1.5em">Your mission is to make sure that's exactly what happens.</p><h3>Curious what we're building?</h3><p style="min-height:1.5em">Before you continue, spend two minutes getting to know us.</p><p style="min-height:1.5em">🎥 <strong>Meet YGO</strong></p><p style="min-height:1.5em"><a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/mT6NIhmYuMI?si=Jav7gwfgfvvSCwNB">https://youtu.be/mT6NIhmYuMI?si=Jav7gwfgfvvSCwNB</a></p><p style="min-height:1.5em">🎥 <strong>See Our Product in Action</strong></p><p style="min-height:1.5em"><a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/RS5Y7fnVadI?si=Cbt6yp_RGOJtIrZR">https://youtu.be/RS5Y7fnVadI?si=Cbt6yp_RGOJtIrZR</a></p><p style="min-height:1.5em"></p><h2>The role</h2><p style="min-height:1.5em">You'll be our <strong>first marketing hire</strong> and build the function from the ground up.</p><p style="min-height:1.5em">Sales is owned by our Head of Sales. Your job is different: make sure enterprise buyers already know, understand, and trust YGO before sales ever reaches out.</p><p style="min-height:1.5em">You'll turn a technically complex product into stories, proof points, and content that decision-makers actually care about. You'll define how we position ourselves, what we say, where we show up, and how the market perceives us.</p><p style="min-height:1.5em">This isn't about chasing clicks or generating MQLs.</p><p style="min-height:1.5em">It's about building reputation.</p><p style="min-height:1.5em">You think in narratives, not campaigns. In trust, not clicks. In long-term positioning, not short-term metrics.<br /></p><h2>What you'll do</h2><h3>Positioning &amp; Messaging</h3><p style="min-height:1.5em">Define how the market understands YGO.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build and own our messaging framework across customers, partners, investors, and the broader market.</p></li><li><p style="min-height:1.5em">Continuously sharpen our positioning as the AI infrastructure layer for travel.</p></li><li><p style="min-height:1.5em">Monitor competitors and industry trends to ensure YGO leads the conversation.</p></li><li><p style="min-height:1.5em">Create a consistent narrative used across founders, sales, product, and marketing.</p></li></ul><h3>Content &amp; Thought Leadership</h3><p style="min-height:1.5em">Turn complex technology into content people actually want to consume.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Write white papers, case studies, opinion pieces, product explainers, and deep dives.</p></li><li><p style="min-height:1.5em">Build content formats across LinkedIn, newsletters, webinars, videos, presentations, and whatever you believe works best.</p></li><li><p style="min-height:1.5em">Own our website as our most important trust asset.</p></li><li><p style="min-height:1.5em">Build a scalable content engine that continuously educates the market.</p></li></ul><h3>Proof &amp; Market Trust</h3><p style="min-height:1.5em">Enterprise buyers don't buy claims. They buy evidence.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Turn customer conversations into compelling case studies and references.</p></li><li><p style="min-height:1.5em">Communicate company milestones, launches, and traction.</p></li><li><p style="min-height:1.5em">Build relationships with journalists, trade media, analysts, podcast hosts, and relevant AI and travel communities.</p></li><li><p style="min-height:1.5em">Shape YGO's presence at conferences and trade fairs worldwide.</p></li></ul><h3>Founder &amp; Company Communications</h3><p style="min-height:1.5em">Help position our founders and YGO as leading voices in AI for travel.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Develop LinkedIn content, articles, keynote material, podcasts, interviews, and speaking opportunities.</p></li><li><p style="min-height:1.5em">Support investor communication and company-wide storytelling.</p></li></ul><h3>Sales Enablement</h3><p style="min-height:1.5em">Help sales build trust faster.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build pitch decks, one-pagers, case studies, battle cards, and objection handling material together with our Head of Sales.</p></li><li><p style="min-height:1.5em">Ensure inbound interest is handed over cleanly and professionally.</p></li></ul><h3>Build the Marketing Function</h3><p style="min-height:1.5em">Build the foundations.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Establish our tone of voice, visual identity, workflows, and content processes.</p></li><li><p style="min-height:1.5em">Introduce simple metrics that help us understand what's working.</p></li><li><p style="min-height:1.5em">Decide where marketing should invest its time and where it shouldn't.</p></li></ul><h2>What we're looking for</h2><p style="min-height:1.5em">You have probably spent <strong>4 to 8 years</strong> marketing complex B2B software. Maybe SaaS. Maybe AI. Maybe enterprise software.</p><p style="min-height:1.5em">Titles matter less than whether you've learned how to explain difficult technology in a way enterprise customers understand.</p><p style="min-height:1.5em">We're looking for someone who:</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Understands complex products quickly and translates them into compelling stories.</p></li><li><p style="min-height:1.5em">Writes exceptionally well in German (native/C2) and English.</p></li><li><p style="min-height:1.5em">Enjoys building from scratch and works independently.</p></li><li><p style="min-height:1.5em">Has experience in an early-stage startup or building a marketing function.</p></li><li><p style="min-height:1.5em">Has a strong feel for B2B communication, especially LinkedIn and long-form content.</p></li><li><p style="min-height:1.5em">Enjoys talking to customers and uncovering stories worth telling.</p></li><li><p style="min-height:1.5em">Thinks analytically, experiments, learns, and continuously improves.</p></li></ul><p style="min-height:1.5em">Above all, you're curious. You enjoy understanding difficult things and making them easy for others to understand.<br /></p><h2>What this role is not</h2><p style="min-height:1.5em">This isn't performance marketing, paid acquisition, SEO, or a demand generation role.</p><p style="min-height:1.5em">Our biggest challenge today isn't creating demand.</p><p style="min-height:1.5em">It's making sure the market immediately associates YGO with AI infrastructure for travel.<br /></p><h2>What we offer</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build the marketing function from day one and shape how one of Europe's most ambitious AI companies in travel is perceived.</p></li><li><p style="min-height:1.5em">Work directly with the founders on company strategy, positioning, and communication, with short decision-making paths and real ownership.</p></li><li><p style="min-height:1.5em">The freedom to experiment, make decisions, and build your own roadmap instead of executing someone else's.</p></li><li><p style="min-height:1.5em">The opportunity to work with some of Europe's leading travel brands and help define the future of AI in travel.</p></li><li><p style="min-height:1.5em">Competitive compensation.</p></li><li><p style="min-height:1.5em">The opportunity to grow with the company and take on increasing ownership as YGO scales.</p></li><li><p style="min-height:1.5em">Hybrid work from our Berlin office.</p></li><li><p style="min-height:1.5em">A complete setup with the hardware, software, and tools you need to do your best work.</p></li><li><p style="min-height:1.5em">An annual learning and development budget.</p></li><li><p style="min-height:1.5em">Regular opportunities to represent YGO at leading travel, AI, and marketing events.</p></li><li><p style="min-height:1.5em">Urban Sports Club membership.</p></li></ul><h2></h2><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>