Sales Director Europe

<p style="min-height:1.5em"><strong>About Veloq: </strong>Veloq is the software platform powering the next generation of grocery fulfilment.</p><p style="min-height:1.5em">Built on Rohlik Group’s (<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.rohlik.group/">www.rohlik.group</a>) proprietary technology and operational excellence across five European markets, Veloq is now a standalone technology company helping grocers transform warehouse operations and scale same-day e-grocery profitably.</p><p style="min-height:1.5em">Our modular platform combines warehouse automation, e-commerce fulfilment and last-mile logistics into one system designed for real operational performance — not slideware. Rohlik Group already uses this technology at scale to serve 850,000+ customers across Europe. It works. Now we’re taking it to the market.</p><p style="min-height:1.5em">We’re still early in the journey. That means real ownership, direct access to the CEO, and the chance to help build a category-defining company from the ground up.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><strong>Why this role is exciting</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You won’t inherit a big, layered sales machine. You’ll help build it.</p></li><li><p style="min-height:1.5em">You’ll sell a product that is already proven in real operations — not a concept.</p></li><li><p style="min-height:1.5em">You’ll work directly with the CEO and shape pricing, positioning and commercial strategy from day one.</p></li><li><p style="min-height:1.5em">You’ll lead Europe as a market, while helping define how Veloq sells globally in the future.</p></li><li><p style="min-height:1.5em">This role combines <strong>real enterprise hunting</strong> with <strong>true commercial leadership</strong>.</p></li><li><p style="min-height:1.5em">If you like startup energy, ownership and building things from scratch, this is exactly that kind of role.</p></li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><strong>What this role is about</strong></p><p style="min-height:1.5em">You will own Veloq’s commercial motion in Europe.</p><p style="min-height:1.5em">We already have a defined ICP and an active pipeline. Your job is to deepen that pipeline, close the first major enterprise customers, and build a repeatable sales motion that can scale.</p><p style="min-height:1.5em">You’ll lead consultative sales of warehouse automation and software solutions, working with operations, IT, finance and commercial stakeholders to turn complex capabilities into customer-specific value.</p><p style="min-height:1.5em">Specifically, you will:</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own the <strong>EU revenue target and pipeline</strong>, with focus on closing the first major enterprise customers and building the next wave of growth</p></li><li><p style="min-height:1.5em">Take an existing set of qualified target accounts and <strong>deepen, expand and move them forward</strong>, while opening new enterprise opportunities across Europe</p></li><li><p style="min-height:1.5em">Build and maintain a strong pipeline with clear deal discipline, healthy coverage and realistic forecasting</p></li><li><p style="min-height:1.5em">Refine the <strong>sales playbook</strong> — from ICP and buyer personas to messaging, qualification and deal stages</p></li><li><p style="min-height:1.5em">Lead consultative sales of complex warehouse automation and software solutions, translating technical capabilities into clear business value for each customer</p></li><li><p style="min-height:1.5em">Build relationships with senior decision-makers across grocery, retail and 3PL — especially in operations, supply chain, finance and technology</p></li><li><p style="min-height:1.5em">Work closely with the CEO on <strong>pricing, commercial terms and major negotiations</strong></p></li><li><p style="min-height:1.5em">Partner with Product, Partnerships, Operations, Legal and Finance to make sure deals are winnable, credible and smoothly handed over into implementation</p></li><li><p style="min-height:1.5em">Represent Veloq externally at relevant industry events and forums, helping build both brand presence and pipeline</p></li><li><p style="min-height:1.5em">Lead and develop the commercial team, setting high standards for execution, forecast discipline and customer engagement as the company scales</p></li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><strong>What we’re looking for</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">10+ years in enterprise SaaS or supply chain / logistics technology sales</p></li><li><p style="min-height:1.5em">At least 5 years in senior commercial and/or hunter roles</p></li><li><p style="min-height:1.5em">Proven closer with a track record of hitting or exceeding quotas at <strong>€1M+ ARR</strong> level</p></li><li><p style="min-height:1.5em">Strong experience selling into retail, grocery or logistics operations at <strong>C-level / VP level</strong></p></li><li><p style="min-height:1.5em">Strong understanding of warehouse automation and e-grocery economics</p></li><li><p style="min-height:1.5em">Proven people management experience — coaching, performance management, building strong sales culture</p></li><li><p style="min-height:1.5em">Consultative technical sales background — able to sell bespoke solutions with complex discovery and multi-stakeholder alignment</p></li><li><p style="min-height:1.5em">Strong hunter mentality — comfortable building your own pipeline and using CRM / AI tools to move faster</p></li><li><p style="min-height:1.5em">Comfortable with long and complex sales cycles (6–18 months)</p></li><li><p style="min-height:1.5em">Fluent English. Other languages will be an advantage</p></li></ul><p style="min-height:1.5em"><strong>Nice to have</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Existing relationships with senior buyers at top European grocers or 3PLs</p></li><li><p style="min-height:1.5em">Salesforce or similar CRM discipline</p></li><li><p style="min-height:1.5em">Exposure to pre-sales, solution design or estimating teams</p></li><li><p style="min-height:1.5em">Experience building a sales playbook from scratch</p></li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><strong>Why this is not a “corporate sales director” job</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You won’t step into a fully built organisation with fixed playbooks and polished processes.</p></li><li><p style="min-height:1.5em">You’ll join a lean team, work close to the founders and leadership, and help define how Veloq sells, grows and wins. That means ambiguity, speed, pressure — and a huge amount of ownership.</p></li><li><p style="min-height:1.5em">If that excites you more than it scares you, we should talk.</p></li></ul><p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>